Commodities have fallen to extremely low levels, making it difficult for farmers.
Background of the problem.
In the season of good weather, in the vast fields, farmers sow seeds with great anticipation, hoping that the harvest season will bring them all the benefits. However, reality has poured cold water on them. Fruits and vegetables have fallen to a staggering few cents per catty. Farmers face a huge dilemma: if they can't sell them, their fruits and vegetables will rot in the ground.
Reason 1: There is an imbalance between supply and demand in the market.
** Volatility in the fruit and vegetable market is mainly influenced by supply and demand. When supply exceeds demand, it is inevitable. In recent years, with the improvement of agricultural technology and the expansion of planting area, China's fruit and vegetable production has increased significantly, resulting in an oversupply in the market.
Reason 2: Information asymmetry and too many intermediaries.
There is a certain gap between China's agricultural production and market information transmission. Farmers often lack timely and accurate market information and are unable to adjust their planting structure according to market demand. At the same time, too many intermediate links also increase the cost of circulation and reduce the profit margins of farmers.
Reason 3: Changing consumer preferences and import shocks.
With the improvement of living standards, consumers have higher and higher requirements for the quality and taste of fruits and vegetables. Some traditional varieties are gradually losing their market, and the promotion of new varieties is also facing many difficulties. At the same time, the influx of imported fruits and vegetables has also caused a certain impact on the domestic market.
The situation and challenges faced by farmers.
Peasant incomes have fallen sharply, and many have even suffered losses. This has led to a dramatic increase in the stress of their lives, with some families even falling into poverty. Faced with market changes, some farmers are trying to find a way out by switching to other crops. However, the transition is difficult due to a lack of capital, technology and market information. They often fall into a situation of confusion and helplessness, not knowing what to do.
Solution: Multi-party collaboration to help farmers get out of trouble.
* Support and political orientation.
* When formulating agricultural policies, more attention should be paid to the interests of farmers, and the burden on farmers should be reduced through tax and fee reductions and subsidies. At the same time, it is necessary to strengthen the construction of the market information system to help farmers obtain market information in a timely manner and adjust the planting structure. In addition, we should increase support for agricultural scientific research and technology promotion, and guide farmers to plant high-value-added high-quality agricultural products.
Social participation, production and commercialization.
Encourage social forces to participate in agricultural production and circulation, and promote the optimization and modernization of the agricultural industry chain. By building a production and commercialization platform, we can reduce intermediate links, reduce circulation costs, and increase farmers' income. In addition, we will carry out activities such as poverty alleviation through consumption and e-commerce, broaden the sales channels of agricultural products, and help farmers solve the problem of difficult sales.
Strengthen the capacity of farmers themselves and their organizations.
Peasants should continuously improve their planting technology and management level, pay attention to changes in market demand, and adjust their planting structure. At the same time, it is necessary to actively participate in peasant cooperatives, family farms, and other organizational forms, improve the degree of organization of agricultural production, and enhance the ability to resist market risks.
Consumer education and quality awareness.
Strengthen advertising and consumer education, guide consumers to establish a correct concept of consumption, and pay attention to the quality and safety of agricultural products. Through the promotion of high-quality agricultural product brands, consumers' awareness and confidence in the country's agricultural products have been improved, thereby expanding the sales market.
Summary. The development of fruits and vegetables has brought great difficulties and challenges to farmers. To solve this problem, we need to work together to form a joint force. It is necessary to play a guiding role, formulate policies to benefit farmers, provide financial and technical support, and strengthen the construction of market information systems. Social forces should actively participate in agricultural production and circulation, provide a platform for coupling production and marketing, and broaden sales channels. Farmers should improve their own capabilities, pay attention to changes in market demand, and actively participate in the organization. Consumers should improve their awareness of the quality and safety of agricultural products and choose high-quality agricultural products. Through the joint efforts of many parties, we will help farmers get out of the predicament and achieve sustainable development.