Overview of sales volume of new brands in November
According to the latest information,XiaomiSU7Has officially carried out a camouflage-free road test,And according to the scene filmed,XiaomiSu7The actual car appeared in the southern region and not in Beijing, the city where the production base is located,Then it means that it is not actually a road test,It should be regarded as having been officially licensed on the road,Therefore, it can be guessed,The first batch of test drives have arrived in cities across the country,It is expected that the press conference will be held as soon as this month;
At the same time, according to the latest information, Xiaopeng has completed the ** price reduction period for P7, a new round of subsidies will be carried out for G6, which will continue to reduce the price of 10,000 yuan by the end of the year, and since the official delivery in 6 July, the cumulative sales volume has reached 360,000 units, in the past three months, the monthly sales volume has stabilized at more than 8,000, and there is still a distance from the goal of monthly sales of more than 10,000;
In addition, Weilai Automobile officially obtained the production qualification, which is also an important news in the circle of new forces, and a few days after the announcement, the future and JAC jointly announced that the production base belonging to JAC belonging to Weilai Automobile will be transferred to Weilai Automobile, which is equivalent to JAC and Weilai have officially completed the cutting, Weilai has officially obtained an independent production base, and JAC has cleaned up the non-performing assets and harvested a considerable amount of expenses;
In November 2023, the total sales volume of new power brands reached a new monthly sales record of 300,000 units, a year-on-year increase of 60% and a month-on-month increase of 195%, and the cumulative sales so far in 2023 have reached 2.38 million units, a year-on-year increase of 58%;
In terms of market share, new innovative models accounted for 15% of the overall market share, reaching a historical peak and increasing by 10% year-on-year8%, up 23%；It accounts for 38% of the new energy market share8%, a year-on-year increase of 63%, up 4% month-on-month;
Performance of the new power brand segment in November
The sales volume of the new power SUV was 20390,000 units, a year-on-year increase of 65%, and a market share increase of 2% year-on-year2%；Sedan sales increased by 36% year-on-year, and market share decreased by 4% year-on-year7%, MPV sales increased by 2 percent year-on-year4 times market share;
In terms of segment performance, the segment with the highest growth under the new power brand is still the mid- and large-sized models, with sales of 940,000 units, a year-on-year increase of 14 times, 5 times the sales of compact models380,000 units, a year-on-year increase of more than 7 percent;In terms of market share, the share of medium and large models increased by more than 10 percentage points, while the share of mid-size models decreased by 6 percentage points year-on-year
Sales of pure electric models were 19250,000 units, a year-on-year increase of 22%, and plug-in hybrid models sold 2630,000 units, a year-on-year increase of 12 times, and the sales volume of extended-range power models was 8150,000 units, a year-on-year increase of nearly two times, from the growth trend, the choice of power of new power brands, is developing towards the trend of extended range and plug-in hybrid, the total market share of the two has exceeded 30%, an increase of more than 20 percentage points over the same period last year;
Sales performance of new brands in November
In November 2023, the top three sales of new power brands are SUV models, Tesla and Li Li's models, plus the M7 and Aion Y Plus, with monthly sales of more than 10,000;Xpeng G6 is still more than 1,000 vehicles away from the level of 10,000 vehicles, and in mid-to-late December, Xpeng also launched a time-limited subsidy of 10,000 yuan for G6
The growth rate of sales of Deep Blue Auto has slowed down, and sales in November have decreased month-on-monthZhiji LS's sales in June increased by 5 percent month-on-month8 times;ZEEKR 001 sales volume showed different degrees of ** month-on-month;
In the new car market, the Leap T03, which is in the stage of destocking, has shown a large year-on-year growthIncluding Changan Qiyuan, Galaxy and Leap C01 extended range version and other new models have begun to increase;
Xpeng G9 M7 Leap C11 Extended Range Edition are all models with the fastest growth rate in the SUV field
Regional performance of new and new power brands in November