On the evening of December 15, a reporter from the "Daily Economic News" confirmed to people close to Fenjiu that Li Qiuxi, the former chairman of Fenjiu Group, passed away on the same day. "Life is impermanent. Regarding Li Qiuxi's sudden death, a person close to Fenjiu told the "Daily Economic News" reporter on the evening of the 15th that the cause of death was "rumored to be a heart attack", but this statement was not confirmed by Fenjiu or his family.
He stepped down from Fenjiu in 2021In the winter of two years ago, 60-year-old Li Qiuxi retired and officially stepped down from Fenjiu.
After trading on December 19, 2021, Shanxi Fenjiu issued an announcement stating that on December 17, 2021, the company's board of directors received a written resignation report from Chairman Li Qiuxi, who applied for resignation as the company's chairman, director, chairman of the board of directors' strategy committee, and member of the nomination committee due to retirement. After his resignation from the above positions, Mr. Li Qiuxi will no longer hold any position in the Company.
On December 22, 2009, Li Qiuxi was elected chairman of Shanxi Fenjiu for the first time. That year, Shanxi Fenjiu's total revenue was only 214.3 billion yuan, net profit of 3500 million yuan. In contrast, Luzhou Laojiao's revenue that year was 437 billion yuan, Yanghe shares revenue of 400.2 billion yuan, which is nearly twice that of Fenjiu.
After taking the helm of Fenjiu, "high-profile" and "tough" are the labels that Li Qiuxi has frequently mentioned for more than ten years, and they are also important reasons why he can lead Fenjiu all the way and return to the public eye.
In 2017, Li Qiuxi signed the "Business Performance Target Responsibility Letter" of Fenjiu Group, agreeing that the annual revenue (liquor) growth target of Fenjiu Group is % and 20%.The three-year profit (liquor) growth target is %. And said, "If I can't complete the target task due to my own reasons, I will take the blame and resign." ”
Subsequently, Li Qiuxi's reform was more drastic, and a series of measures such as contract management, "cabinet system" employment, simulated professional managers, and equity incentives were taken from within to start the reform of the market-oriented employment mechanism and improve the overall operational efficiency and vitality of the company.
In 2018, under the leadership of Li Qiuxi, China Resources Venture, a third-party strategic investor, was introduced and completed the overall listing of Fenjiu Group. At that time, the two sides also established a strategic cooperation leading group to achieve coordinated development of management and marketing. Help Fenjiu learn from China Resources' operational experience in the field of consumer goods and strengthen its development in product promotion, channel and brand operation.
The industry highly praised Li Qiuxi's contributionLi Qiuxi, who retired from the position of chairman of Fenjiu, did not forget to cheer for the industry. According to a 2022 report by China Liquor, Li Qiuxi, a deputy to the National People's Congress and former chairman of Fenjiu Group, said during the national "Two Sessions" that it is recommended to crack down on counterfeiting and shoddy behaviors in the food industry, and focus on the production process. He also said that alcohol industry organizations should be supported and encouraged to develop and publish standards for zero-carbon demonstration production areas in China's wine industry.
The industry's evaluation of Li Qiuxi is still very high. Zhu Danpeng, vice president of the Guangdong Provincial Food Safety and Security Promotion Association, told reporters through WeChat on the evening of the 15th: "The leapfrog and national development of Fenjiu is inseparable from Li Qiuxi's contribution. He laid the Fenjiu 20 basis. Li Qiuxi has made a lifelong contribution to the development of Fenjiu. ”
In addition, Zhu Danpeng also said that he believes that "for Fenjiu, there should be no problem for the company's revenue to exceed 30 billion this year."
Wang Anshi, general manager of the liquor business department of Huatang Yunshang (Jiushuo) and deputy editor-in-chief of Sugar, Tobacco and Liquor Weekly, said that from December 2009 to December 2021, Fenjiu has completed the first two steps of "catching up and leading" with high quality under the leadership of Li Qiuxi, and has pushed Fenjiu to the third step of "comprehensive rejuvenation" stage. Li Qiuxi's term of office can be roughly divided into four stages: 2009-2012, 2012-2017, 2017-2019, and 2020-2021. In the four stages, facing completely different development environments and requirements, Li Qiuxi has undergone a test, passed the big test, and the operation strategy has adapted to the requirements of the four different development periods. Li Qiuxi's 12 years at the helm of Fenjiu have been 12 years of continuous improvement and development in the development of Fenjiu, facing challenges, growing from small to large, from weak to strong.
Reporter|Ke Yang Xiong JiananEditSong Sijian, Sun Zhicheng, Du Hengfeng
Proofreading|Liu Xiaoying
National Business Daily nbdnews original article
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