Time flies, time flies, and Zhang Yimou, a giant in the Chinese film industry, still maintains extraordinary creative vitality at the age of 73. His new work "Solid as a Rock" is about to be released on September 28, and the wind of publicity is blowing for a while. At a time when the highly anticipated film is about to be presented to audiences, we can't help but want to delve into the director's creative process and the story behind the film.
Article:
Zhang Yimou, a director with a unique talent for film promotion, has been at the top of the Chinese directorial pyramid since 2000 with his colorful propaganda techniques. Each of his works is a fascinating audio-visual feast, and this year's "Rock Solid" is even more exciting.
The focus of the movie's publicity is actually on "I'm not responsible for making beautiful pictures", which undoubtedly gives people a sense of novelty. And the participating actors are even more powerful, from powerful comedians to powerful drama actors, and then to powerful traffic niches, the diverse lineup is eye-catching. Among them, the heroine Wang Jiayi has attracted great attention with her unique temperament and outstanding performance.
Nearly four years have passed since the end of filming, but the fact that the film has still attracted such a high level of attention is enough to prove Zhang Yimou's unique position in the Chinese film industry. Looking back on his previous works, especially the success of "Man Jianghong", he can be described as a leader among commercial film directors. However, his success is not only commercial, but also skillfully incorporates historical, cultural and moral aspects into the film, allowing the audience to think in laughter.
However, Zhang Yimou's road to success has not been easy. He has hit the Oscars many times, and each time he has carefully planned, using different themes and techniques to show the world the style of Chinese films. From "Heroes" to "The Thirteen Hairpins of Jinling", every Oscar journey is a challenge, a pursuit of film art. And each failure also made him more determined to embark on the path of creation that attaches equal importance to business and art.
Zhang Yimou's movies not only have powerful actors and grand scenes, but also his unique way of publicity. He is adept at using drafts and gimmicks to arouse the curiosity of the audience before the release of the film and make the audience look forward to the movie. This unique way of promoting became part of the secret of his success.
In his films, business and art coexist, and the audience can feel both the visual shock in the film and the deep questions in the plot. His success lies not only in the commercial box office, but also in the values and emotional resonance that the film conveys. It is this unique creative concept that makes Zhang Yimou unique in the Chinese film industry.
Conclusion:
Zhang Yimou, a talented director, has a creative experience, a unique approach to publicity, and a skilful balance between business and art, allowing us to see a true artist on the stage of Chinese cinema. Whether it is the expectation of "Rock Solid" or his previous classic works, we are full of confidence in the future of Chinese films. In the baptism of the years, Zhang Yimou is still as solid as a rock, presenting us with wonderful movie pictures.