Press:
The 28th anniversary of Woodpecker Home Maintenance: Seeking up and down the road of standardization leading the industry, and becoming a banner of China's home maintenance service industry.
From 1995 to 2023, this warm winter, Woodpecker Home Maintenance, a well-known brand in China's home maintenance industry, ushered in its 28th anniversary.
28 years, can record a person's growth process from babbling to flourishing; In 28 years, we can also witness the development and changes of a maintenance brand in 2200+ cities above the county level across the country; Over the past 28 years, from a traditional enterprise to the largest in the industry (calculated according to the GMV of maintenance service providers in 2022), Woodpecker Home Maintenance has set up a banner in China's home maintenance service industry.
Dare to be the first
From the direct chain model to the digital transformation
In the 90s of the 20th century, home maintenance was still more common in community mom-and-pop shops, with few and scattered maintenance masters, which could only solve the maintenance needs around the store, and there was no after-sales service, which was usually a one-shot deal, and the service supply capacity was uneven. Moreover, the mobile Internet has not yet been popularized, and there is no concept of digital development.
In such a situation, woodpecker home maintenance came into being, to explore the direct chain model, to adopt a unified service standard, unified quality standards, the implementation of large-scale management, so as to go to the whole country. In 2014, it took the Internet to transform into a network technology enterprise, set up R&D centers in Chongqing and Beijing, invested tens of millions of dollars in R&D, and constantly embraced digital transformation, and has now become a well-known brand of one-stop digital home maintenance, providing a series of solutions around the standardization, digitization and visualization of maintenance services in the family scene, bringing users a formal, transparent and professional home maintenance service experience.
Rise with the wind
Set a new benchmark for maintenance industry standards
For a long time, China's household maintenance is generally "scattered, chaotic, small" characteristics, coupled with the main body of the market to self-employed "guerrillas" majority, the industry non-standard has become a big problem. To integrate such a market and establish an industry standard model, the problems in front of practitioners are complex.
In response to the chaos of these industries, Woodpecker Home Maintenance starts from solving the rigid needs of home maintenance, and attacks with a combination of punches: in 2017, it passed the GB T19001-2016 service quality management system certification for home appliance maintenance; In 2018, it took the lead in implementing the "woodpecker fixed price" model to break the phenomenon of arbitrary charging in the industry; In 2020, relying on the massive data accumulated over the years, the "maintenance meter" will be launched to achieve first-class standardization and a transparent consumption.
Woodpecker home maintenance from the solution to the needs of home maintenance, and gradually out of the industry standard leading pace, and even many well-known e-commerce platform maintenance service standards are formulated with reference to the woodpecker home maintenance standards.
Shouldering a mission
Continue to create brilliance at a higher starting point
Industry development, skills first. For a long time, labor-intensive enterprises such as the maintenance industry have been faced with problems such as low sense of value and unstable income of talent practitioners. In the view of woodpecker home maintenance, only by protecting the basic rights and interests of maintenance engineers, so that the maintenance engineer group has a guaranteed income, a dignified work, and a future development, can we achieve high-quality service and better experience.
To this end, Woodpecker Home Maintenance actively responds to the national call for poverty alleviation and skill enrichment, and continuously improves the skills of maintenance engineers by deepening vocational skills training and organizing skills competitions, so as to promote engineers to get rich by skills and employment. Create a "sea, land and air" college-style three-dimensional engineer training, deeply cultivate the professional training and education of practitioners, become the first formal maintenance enterprise to unite colleges and universities to develop and maintain majors, and also won the honor of strategic partner of Chongqing Industrial and Commercial College.
A series of scientific and perfect training systems ensure that engineers "have a skill, they can live in peace". Batch after batch of engineers stand out through Woodpecker Home Maintenance, relying on skills to change their own destiny. According to the registration data of the woodpecker home maintenance database, as of 2023, the cumulative number of registered maintenance engineers will exceed 500,000, and the national subsidiaries will adopt the direct sales model to achieve strong management and control, and create a series of door-to-door service standard processes such as the eight-step door-to-door method, so that the maintenance engineers will not only be recognized by users, but also have a sense of belonging and identity to the organizational culture.
Looking back on the 28 years of development history, Woodpecker Home Maintenance has always dared to be the first, embraced changes, rose with the wind, shouldered the mission, answered the questions of industry standards, trust, and technology empowerment, and wrote a strong stroke on the historical picture scroll of the development of China's maintenance industry. In the future, Woodpecker Home Maintenance will continue to shoulder the mission, seek up and down the road of standardization leading the industry, and move forward to become the most trustworthy enterprise in China's home maintenance services to protect thousands of families.