Mazda, a brand that was once a sluggish brand in the car market, has quietly risen in recent months, achieving a fourth straight increase in sales. Netizens have said: The price reduction is useful, continue to fall!
Since July this year, Changan Mazda's terminal retail sales have achieved "four consecutive increases", and the terminal retail sales in August exceeded 8,000 units, with an average month-on-month growth rate of more than 5%. This performance swept away the sluggish trend in the first and second quarters of this year. By October, Mazda's sales were once again the best, and the terminal retail sales exceeded 1280,000 units, a year-on-year increase of more than 234%。
In Mazda's sales mix, the Ankesaila is undoubtedly the key. In October, sales of Ankesaila reached 8,805 units, an increase of 46 month-on-month7%, which is still Mazda's sales responsibility. What's even more gratifying is that the sales of Ankesaila have been on a straight upward trend in recent months, and the increase is very gratifying.
It is worth mentioning that the growth of sales of Ankesaila is closely related to the downward revision of **. At the end of June this year, the 2023 Mazda3 Ankesaila was officially launched on the market, with an official guidance** range of 8990,000-14190,000 yuan, compared to 11 of the old model590,000 yuan-16990,000 yuan, the starting price of the ** model was directly reduced by 30,000 yuan. ** The decline is undoubtedly attractive to consumers, especially for those who love the Mazda brand, and the official drop of the new car has stimulated the purchase desire of many consumers.
In addition to the Ankesaila, Mazda's other models are also performing well in the market. The 2024 Mazda CX-5, which went on sale in September, is a prime example. The starting price of this model has come straight to 12580,000 yuan, a decrease of 240,000 yuan. Such an adjustment was immediate in the market, and CX-5 sales directly doubled to 2,904 units in October. Similarly, the CX-50 line, which was launched at the end of May, was also launched at the Guangzhou Auto Show in a hybrid version priced at 1958-23.980,000 yuan. This is Mazda's first electrified model, and it also shows Mazda's attitude of officially joining the electric track.
Looking back at Mazda's performance in recent months, it can be said that its sales have picked up a lot. **The adjustment of the strategy and the introduction of new products have played a positive role in driving Mazda's sales growth. However, some people believe that Mazda's recovery in sales is also related to the market environment. As consumers have higher and higher requirements for car quality and cost performance, some brands with high quality and good reputation have gradually been favored by consumers. As a brand with a good brand image and reputation, Mazda's performance in the market is naturally not to be outdone.
However, for Mazda, in order to achieve better results in the future market, it also needs to continuously improve product quality and brand image. Especially in emerging fields such as electrification and intelligence, Mazda also needs to continuously strengthen its own R&D and innovation capabilities. At the same time, it is also necessary to further strengthen communication and interaction with consumers to enhance brand awareness and reputation.
All in all, Mazda's recent performance is indeed gratifying. Through the adjustment of the first strategy and the introduction of new products, Mazda has successfully improved its market competitiveness. In the future, we look forward to Mazda's continued growth in the market and bringing more high-quality and innovative products and services to consumers."