The "power of games" in the digital economy is playing an increasingly important role, and in-depth exploration of the technical value, integration value, empowerment value and cultural value of the game industry is not only conducive to regulating the healthy development of the game industry itself, but also helping to promote the growth of the digital economy.
As a key part of the downstream of the game industry chain, "game play" has an industrial scale of more than 14 billion, and its commercial value and social value need to be re-recognized and recognized. Industry experts believe that "game play" can drive the upgrading of game services, release value in the field of employment, and become a representative of young people's new employment. In the context of the steady increase in the scale of users in the game market, on the one hand, there is an influx of more and more new players on the demand side, and the demand for skill sharing is growing. On the other hand, professional players with a high skill level on the supply side or even game teams need to broaden their career paths, and many young gamers have gained more possibilities for career development through the new employment method of game play. In the future, the "game play" industry will release more possibilities.
Game Iteration: Normative innovation drives service upgrades
In fact, the development of the game industry has always been accompanied by labor pains to this day. As an emerging industry, how to get more correct external recognition has always been something that every participant in the game ecosystem is thinking about.
At the end of last year, the plenary session of the European Parliament passed a resolution on the development of the video game industry, calling on Europe to formulate a long-term development strategy to support the development of start-ups in the field of video games in the European Union. This is also regarded as an important positive for the game companion industry in the industry. In China, the value of the mainstream ** for the "game to play" norms and promote employment has also been repeatedly emphasized. People's Daily Online and others pointed out in the article "Expanding Employment Space through Multiple Channels and Exploring New Ways of Employment in All Walks of Life" that "as one of the participants in the platform economy, the game companion industry has boosted the development of the platform economy with its huge commercial scale and actively empowered the digital economy. At the same time, it is also actively playing a role in promoting new employment and flexible employment. ”
The change of attitude of the outside world is inseparable from the proactive action of the participants in the play industry. For example, the E-sports Branch of the China Communications Industry Association issued the "Announcement on the Standards of Game Companion Practitioner Groups", which clearly stipulates the professional criteria for game companions as a formal profession, and launches the "Game Vocational Skill Recognition Platform", through which practitioners need to obtain professional certificates. At the end of May last year, the association held the "'Game Service Professional' Vocational Skills Group Standard Final Review Meeting" to standardize the behavior of practitioners and provide a scientific basis for the identification of vocational skills. Raising the threshold, strengthening training, and implementing supervision, "game play" is taking the initiative to upgrade, pressing down the engine of high-quality development of the game service industry.
New Career Games to Play Along: Flexible Employment Representatives for Young People
Under the development of norms, the role of games in the field of social value has begun to appear, especially in terms of flexible employment. As one of the representatives of the new profession, games are becoming a new choice for young people to find employment, and they are playing an important role in driving workers' income, flexible employment, and high-quality employment. It is understood that there are more than one million people in the current game companion industry, and the monthly income of the practitioners can reach more than 3,000 yuan only by relying on the part-time game companion play.
In the past six months, Chen Chen, as a game companion, has worked an average of about four hours a day, and his monthly income has been maintained at more than 3,000 yuan. "This is already a good income level in my hometown, not to mention that work can be combined with love, which makes many friends around me envious. According to industry experts, similar to the platform economy such as takeaway and online car-hailing services, "game play" integrates service providers such as personal game guidance through the platform, which is to provide more standardized services in the way of the digital economy. He introduced that overseas, the average income of game companions is more than 300 US dollars, which is equivalent to the income of a local blue-collar worker, and among the top companions, there are many who earn thousands of dollars a month.
In the context of the gradual increase in the public recognition of game play at the ** level and the continuous segmentation of user needs, the more standardized and earning "game play" as a new profession may be needed by more people and chosen by more people. "It is necessary to affirm the social value of the play industry, especially in the field of employment, which is sending a large number of practitioners to the industry and alleviating the employment problem to a certain extent. "It is pointed out that in the future, the employment base of the game industry will continue to expand, and the game may become the most vivid and intuitive embodiment of flexible employment in the game industry.