Recently, the movie "Twinkle Twinkle Twinkle Star" was released, and with the popularity of the film, "snow fields" across the country have also become a hot topic on social platforms. Among them, "Zhang Wansen's local blizzard" has rushed to the hot search list, which has attracted widespread attention.
The movie version of "Twinkle Twinkle Twinkle Star" is created by the original cast of the TV series, telling the love story between Lin Beixing and Zhang Wansen across time and space. In the play, Lin Beixing said softly in the snow, "Zhang Wansen, it's snowing." It became a classic, and the movie version creatively recreated this scene, and organized a "snow field" in 1,314 theaters across the country.
However, judging from the feedback from the audience, this "snow resort" event has caused a lot of controversy. Some viewers said that the artificial snow made the entire theater very embarrassing, and some even watched the movie in snow, and some viewers were disappointed because it was too outrageous. Some netizens jokingly said that "Zhang Wansen's local blizzard" was too outrageous, and also said that this was a marketing method.
The theater also put a lot of effort into executing this marketing campaign. In order to ensure safety, environmental protection and snow effect, some theaters have purchased their own snow guns and equipped staff to be responsible for snowmaking, guidance, cleaning and other work. At the same time, the theater also prepared an official commemorative card for the audience.
However, due to the inconsistency of the equipment of each theater, there were embarrassing scenes of varying degrees. Some cinemas use snow guns, some use snow canisters, some snow falls in fixed positions, and some are sprayed by employees carrying the machines around. As a result, some theaters have become blizzards, while others have fallen locally with light snow.
According to the reporter's understanding, for safety reasons, most of the cinemas canceled the use of snow cans to make snow, and instead purchased snow guns. However, there are also some studios that have snow outside the theater for fear of soiling the chairs in the theater.
Some viewers expressed support for the idea of "snow field", believing that this fresh movie-watching experience is very ritualistic. While others take a different view, seeing it as a means of over-marketing.
Despite the controversy, the topic of "Zhang Wansen's local blizzard" has still become a hot topic on social platforms. Many netizens expressed their opinions and feelings, some said they liked the fresh experience, and some said they didn't like the over-marketing and embarrassing scenes.
In short, the heated discussion of "Zhang Wansen's local blizzard" once again proves the power and creativity of film marketing. However, for the audience, the most important thing is to be able to enjoy good movie content and viewing experience. It is hoped that in the future, the film market will be able to launch more creative and valuable works to meet the needs and expectations of the audience.