I don't know when it started, but imported wines appeared on the market for dozens of dollars or even less. As someone who knows a little about the wine industry, I think this is quite outrageous. Especially when I saw the live broadcast of 6 bottles of 99 yuan and 12 bottles of 199 yuan on major platforms, I couldn't help but fall into contemplation when I looked at the hundreds of thousands of wines in my wine cabinet. I believe that in the subconscious of most people, wine is a high-end commodity, no matter how cheap it is, it should not be 99 yuan for 6 bottles, and it is imported in the original bottle, which is less than 10 yuan a bottle.
Click on the recommendation ** to see, in fact, there are quite a few people, so many people have doubts about this, and some people even ridiculed "There is a lot of wine, but there is only one life". Wine goes through a variety of steps from the vine to the finished product, from the place of origin to the consumer: planting, picking, vinification, packaging, transportation, storage ......Each link has a cost. Let's not talk about the authenticity of the wine for the time being, let's give you a rough calculation of the cost of a bottle of wine!
Production costs
Ingredients: For a 750ml bottle of wine, it takes about three or four catties of grapes to make it, and some are far more than that. Not to mention the cost of winemaking, just buying three or four catties of grapes also costs dozens of yuan. When making wine, the winery selects the grapes, which invisibly increases the cost of making the wine. In addition to this, the cost of cultivation varies depending on the grape variety. Pinot Noir, for example, is grown in a harsh environment, and the cost of the wine produced from this variety is naturally higher.
In addition, the cost of land varies from vineyard to vineyard, which also leads to different production costs for different grapes. Grape yield is an important factor in the cost of wine production. In order to ensure the quality of the grapes, winegrowers use manual pruning, and low yields mean that the fixed costs shared on each bunch increase. In addition, sometimes force majeure natural factors can also increase the cost of wine production.
Brewing costs: Different brewing processes result in different costs. For example, expensive winemaking equipment, such as presses, fermentation tanks, and storage tanks, are all important factors that affect the cost of wine. In addition, whether or not to use oak barrels and what type of oak barrel to use can also increase the cost of wine. In addition, the time required for the maturation process of wine and the storage equipment of the highest value also increase the cost of wine brewing. Finally, the cost of bottling the finished wine also needs to be taken into account.
Packaging: Different packaging styles, including outer packaging, wine bottles, stoppers, bottle seals, wine labels, etc., are all factors that affect the cost. The world-famous Château Mouton invites world-renowned designers or painters to design a new label design every year. In addition, many wineries will also set up anti-counterfeiting marks on wine labels and bottles, which increases the cost of wine.
Manpower: From the beginning of grape planting, to management, harvesting, to winemaking and bottling, a lot of labor costs are required. In addition, the winemaking process involves some skilled personnel and hired well-known winemakers, which is also one of the reasons for the increased cost of winemaking.
Others: The factors that affect the cost of wine are the supply and demand of the grapes themselves, for grape varieties with high demand, if the supply exceeds demand, it will naturally affect *** In addition, the vintage, quality, production area, and terroir conditions of the wine will affect it.
Shipping costs
Wine needs to be transported from the winery to the place of sale, and different transportation methods, transportation distances, and transportation times will increase the wine's **. In addition to the transportation cost, the constant temperature and humidity equipment and shockproof measures used in the transportation process are also factors that cannot be ignored.
Taxes
According to national regulations, wine should pay consumption tax, value-added tax, etc. when selling wine, and import tariffs need to be increased for imported wine, and the tax amount needs to be determined according to the relevant regulations and specific sales volume, and these fees will be added to the wine accordingly.
Distribution costs
Before the wine reaches the consumer, it will go through many channels such as winery representatives, merchants, distributors or retailers, and each sales channel will have a different amount of cost surcharge throughout the sales process.
Miscellaneous
As the saying goes, you get what you pay for, and high-quality wines are naturally higher. In addition, the scarcity of production leads to less market circulation, and its first is more expensive.
In addition, whether the quality of the wine is stable, whether it is in the drinking period, whether it has investment value, and even the way of purchase, consumption occasions, etc., may affect it**.
Okay, that's all for today's sharing on the cost of wine. I hope to have a reference for everyone's choice of "99 yuan for 6 bottles of imported wine".