Sweet! This navel orange I bought online this time is really sweet! ”
Delicious, push me the link".
It is not difficult to find that in the past two years, the number of accounts on the live broadcast of fruit origin on e-commerce platforms has gradually increased, and more and more consumers prefer to buy fresh products in the e-commerce live broadcast room.
part.E-commerce helps new farmersIn the era of the crazy rise of e-commerce, a new generation of fruit farmers has also found their own direction - e-commerce live broadcast.
Can't find a market? The production area suffered from unsalable, and tens of thousands of tons were not purchased.
This is the news that fruit farmers fear most every year during the harvest season, before the advent of e-commerceIn a bad year, the farmer can only sell the fruit to the buyer, and the pressure is very low. Taking Gannan navel orange as an example, when the market is not good, sometimes there is only more than one pound of purchase. More extreme are some special years, such as the south has suffered rare low temperature, rain, snow and freezing weather, traffic paralysis has left 160,000 tons of navel oranges in Ganzhou City stranded in the production area, and the purchase unit price has increased from 13 yuan plummeted to 0$3. When citrus huanglongbing broke out, fruit farmers suffered heavy losses again.
And this situation is not only in citrus fruits, there are many fruit production areas have such a situation, once no one buys, the fruit can only be damaged in the ground, the fruit farmers have worked hard for a year to plant the effort is basically all in vain.
However, after the emergence of e-commerce platforms, the sales channels of fruit farmers have gradually been expanded, and they can also directly face the market side, no longer worrying about the problem of no one harvesting fruits.
part.The composition of the channel has shiftedIf e-commerce has brought fruit farmers not only the development of sales channels and the increase in orders, but also silently changed the composition of their sales channels.
In recent years, with the rise and development of e-commerce platforms, the sales channels of fruit farmers have been greatly improved and expanded. In the past, the sales channels of fruit farmers mainly relied on a single buyer, which not only had problems such as opacity and information asymmetry, but also easily led to damage to the interests of fruit farmers.
With the help of e-commerce platforms, the composition of sales channels of fruit farmers has undergone earth-shaking changes, from a single buyer to a diversified model of acquisition + direct sales from origin + market wholesale.
E-commerce platforms provide a platform for fruit growers to communicate and sell directly with consumers, i.e., direct sales from the origin. Fruit farmers can display their agricultural products through the lens of the platform, and introduce the planting process and quality assurance of products to consumers, so as toIncrease transparency and trust in your products.
Consumers can also buy fresh fruits directly from the production area, which can not only taste fresher and higher quality fruits, but also help the income of fruit farmers on the other hand.
At the same time, fruit farmers also have the opportunity to contact more markets, and wholesalers in the market can also learn about the product information of fruit farmers through e-commerce platforms, purchase and sell in a timely manner, and achieve effective matching of supply and demand.
This diversified model not only increases the sales channels and improves the sales efficiency of fruit farmers, but also brings more opportunities and development space for fruit farmers.
part.Growers grow fruit betterThe increase brought by e-commerce allows fruit farmers not to drink to quench their thirst, damage fruit trees for a good price, and also improve the quality of fruits from the planting side.
In the past, in order to capture the market first, many fruit farmers adopted the method of picking fruits in advance, so as to sell them at a better purchase price in advance. WhileThe taste and quality of the fruit picked early is not goodIt can only be maintained by "beating sugar" and "coloring", and such fruits are naturally not as good as naturally ripe fruits.
On the one handEarly harvesting is not responsible for the market, which has damaged the reputation of the variety in the market; On the other hand, it is also a last resort for fruit growers, early harvestingIt is also extremely detrimental to the growth of fruit trees in the coming year.
In the past, dealers purchased fruits with relatively low pressure, and fruit farmers had no profit margins, so they could only listen to the purchase price of dealers.
With the gradual popularization of e-commerce platforms, fruit farmers can also carry out direct sales of their own origins, profit margins increase, fruit farmers will also adjust according to the market, there is a market, fruit farmers will naturally control the quality of fruits, not to smash their own signboards, but also to attract more repeat customers, it can be said that this is a long-term business.
From these aspects,The momentum of e-commerce to help agriculture should not be underestimated, and the benefits brought by it are also greatHowever, the e-commerce platform is still gradually improving the fresh category, and it is believed that the development of fruit farmers on the e-commerce platform will be better and better in the future.