Pinduoduo is an e-commerce platform featuring low-price, social e-commerce, which has grown rapidly in recent years. However, as the scale of the platform has expanded, there have also been more and more merchants on Pinduoduo who are not authorized to sell branded products. These businesses often attract consumers with low prices, but the quality of the products they sell and after-sales service cannot be guaranteed, which has a certain impact on the brand image and consumer rights. Pinduoduo is not authorized to sell, how to crack down on the brand
1. What harm will unauthorized sales bring to the brand?
Damage to brand image: Unauthorized sales are often accompanied by the appearance of counterfeit and shoddy products, which can damage the brand's image in the minds of consumers. As a result, consumers may have less trust and loyalty to the brand.
Reduced product quality: Products that are not authorized to be sold are often of unguaranteed quality. This can lead to lower consumer satisfaction with the product, which in turn affects the brand's reputation and market share.
Disrupting market order: Unauthorized sales disrupt the market order and impact sales through formal channels. This not only affects the interests of the brand, but also harms the interests of other compliant sellers.
Legal risks: Unauthorized sales are illegal, and both brands and consumers may suffer losses as a result. Brands need to take action to protect their rights and interests, or they may face legal risks.
II. II. II, the brand anti-counterfeiting complaint litigation method:
1. Pinduoduo provides a special intellectual property platform, on which the brand can upload the certificate of the subject of the complaint, including the identity and enterprise certification information.
2. Submit the qualification certificate, due to the need to use the platform's intellectual property protection mechanism to file a complaint against the seller, you need to submit your own qualification certificate, and sending correct and effective information will increase the effectiveness of the complaint. Generally include, but is not limited to, trademark certificates, patent certificates, copyright evidence, etc.;
3. For some particularly stubborn stores and fake stores with a relatively large impact on sales, the brand can also entrust a professional rights protection agency to file a lawsuit against the infringing store, and the general litigation includes evidence collection, comparison of fake goods, court filing, and trial judgment.
4. The anti-counterfeiting company risk model, the anti-counterfeiting agency pays the cost of rights protection in advance, including but not limited to lawyer fees, litigation fees, notary fees, the right holder does not need to pay, and the compensation is shared.
In short, for Pinduoduo's unauthorized sales, brands need to understand the platform rules and relevant laws and regulations, establish brand rights protection awareness, cooperate with the platform, and take appropriate legal measures to protect their own rights and interests. At the same time, brands also need to pay attention to issues such as retaining evidence, not infringing on the privacy of merchants, and reasonable claims.
Pinduoduo is not authorized to sell