As the temperature drops, cold protection products start to sell well.
The drop in temperature has a significant pull effect on the sales of heaters, and on a month-on-month basis, the sales volume of heaters in October showed a triple-digit growth. According to whale staff data, in October this year, the sales volume of heaters on the Jingdong platform was nearly 280,000, an increase of 572% month-on-monthSales were nearly 79 million, up 569% from the previous quarter.
Although month-on-month, the sales of the heater market soared, but compared with the same period last year, the sales of the heater market fell sharply, and it can be seen from the whale staff data that the year-on-year decline in heater sales in October was about 61%. This change is also mainly affected by the climate, that is, this year's cold weather came later than in previous years.
*The data comes from the Whale Advisor - Industry Trend Analysis (obtained and counted from public sources, and the data is for reference only).
Nowadays, heaters are more diversified and segmented, for example, in addition to hand warmers specifically for hand heating, there are also foot warmers, electric tables, electric heating films and other products, these subdivisions are also favored by many consumers. However, traditional heaters such as heaters, electric oil tins, and baseboard heaters are still the mainstream products on the market, and in October, the three categories accounted for about % and 15% of the market respectively.
*The data comes from Whale Advisor - Attribute Analysis (obtained and counted from public sources, and the data is for reference only).
From a brand point of view, Meimei and Gree are the two hot-selling brands in the heater market. According to whale staff data, in October, the sales volume of Midea heaters was about 19 million, accounting for about 24%;The sales of Gree heaters are nearly 11 million, accounting for about 14%.
In addition, Panasonic, Mijia, Haier, Emmett, Oaks and other brands are also hot in the market, with a market share of more than 5%. In addition, the remaining brands in the market accounted for less than 3% of the market.
*The data comes from the analysis of Whale Advisor-Brand Ranking (obtained and counted from public channels, and the data is for reference only).
In the list of hot-selling products, the top 3 best-selling products are all electric oil tins, and the monthly sales volume of the three products are more than 1 million, one product is from the Oaks brand, and the remaining two are from the United States brand. Among them, the oil tin of the Oaks brand ranked first in the hot list, with sales of nearly 1.2 million yuan in October and an average market price of 259 yuan.
In addition, it can be seen from the product details of the hot-selling products that when buying heater products, "constant temperature" and "anti-scalding" are the two major selling points that consumers pay more attention to.
*The data comes from the analysis of Whale Advisor - hot products (obtained and counted from public channels, and the data is for reference only).
In general, the "warm economy" is greatly affected by temperature, and the overall climate changes seasonally. At present, with the blessing of the cold wave, heating appliances want to gain more favor from consumers, and they also need to start from innovation to continuously meet the diversified consumption needs of consumers.
Whale staff data** is available in public channels, and the data acquisition and statistics may be incomplete, and are for reference only.
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