Training site. 
A lecturer from Douyin gives a lecture.
Red Net Moment Zhangjiajie, December 23 (Correspondent Shi Yin) In order to improve the level and effect of tourism marketing in Wulingyuan District, on December 22, 2023, Wulingyuan District held the fourth Internet marketer training class, inviting experts from major platforms such as Douyin and Xiaohongshu and professional digital operation teams, big coffees and professors from the live broadcast business school of Sichuan University to give on-site lectures, and imparted the latest first-class marketing knowledge and skills to about 130 Internet practitioners from more than 110 enterprises and institutions in the district.
It is reported that the training class is an important measure for Wulingyuan District to establish a new publicity matrix covering various industries and create a national tourism promotion and marketing strategy, aiming to help tourism enterprises and practitioners in Wulingyuan District master the characteristics and rules of the network, learn how to produce attractive, valuable and differentiated content, use the interactive functions and marketing resources of the network platform, expand the popularity and spread of the brand, and realize the transformation and realization of tourism products.
The lecturers of the training class comprehensively analyzed the characteristics, rules and latest marketing strategies of major online platforms from different perspectives and professional fields. The basic knowledge, principles and methods of network marketing, as well as the strategies, skills, tools and platforms of online marketing, were explained to the trainees. Combined with the case practice, the key skills such as account registration, content production, fan operation, and works of each platform were deeply interpreted, and the practical experience was imparted to the trainees through case analysis and case sharing.
The trainees said that the training class was full of dry goods and gained a lot of first-class marketing theory and practical skills, which provided them with new ideas and inspiration in the field of tourism marketing and product sales. In the future, I have a clearer idea and more confidence in using the network to do a good job in tourism marketing.