Note: This article shall not be carried out in any form without authorization**, and you can contact Xiaoyuan for authorization.
Recently, according to a related **Contxto, Mercado Libre uses artificial intelligence (AI) and machine Xi (ML) to detect fraudulent listings, and its technology suite can analyze more than 5,000 variables in a second to identify, suspend or delete non-compliant listings in real time.
According to the Transparency Report for the first half of 2023, during this period, in the 6Of the more than 1.4 billion listings, only 074% were removed for violating the platform's rules.
About 98% of these deleted listings were detected through AI and ML tools that learned from previous reports and takedowns, Xi automated modifications to suspicious content.
On average, for every report received, the system deletes more than eight times as many offending listings.
In addition to technology, Mercado Libre has hundreds of employees who conduct manual searches, proactively combat violations, and keep the entire ecosystem safe.
Humberto Chiesi Filho, Legal Director of Mercado Libre, explains:"We work with rights holders and public and private institutions, which helps improve the safety and experience of millions of people in Latin America. ”
To report a suspicious listing, users can alert the platform via the 'report' button on all listings. After the report, the listing will be suspended and**.
The seller has four days to challenge the report, and the user has the same amount of time to withdraw or confirm the complaint.
Common reasons why listings are removed from the market
There are four main scenarios:
Duplicate listings, misplaced categories, selling counterfeit or infringing, selling prohibited products.
Duplicate listings
It refers to the repeated listing of two or more products with similar or even the same sales parameters (title, delivery method, copywriting content, etc.) in the same store, and the links without sales will be judged by the system to be duplicated and directly removed from the shelves.
You can find the link that was removed from the shelves in the background, and edit and add variants to re-listFor products that don't support adding variations, you can optimize the title, copy, and other content, and modify the parameters to reflect the difference from the original link.
Misplaced categories
The title, **, and description of the listed products must match the selected category, otherwise they will be removed from the shelves
If it is removed from the shelves because of a misplaced category, generally speaking, the category information cannot be modified, and can only be uploaded again.
Counterfeiting or infringement
For stores that sell fake or infringing products, Meikeduo will take a series of measures to punish the violating sellers, including listing removal, suspension and permanent account ban, etc.
Sell prohibited products
For Meikeduo sellers, the ban policy of each site is different, if you sell prohibited products, the link will be removed from the shelves, and the account will be permanently suspended.
If you need the latest list of prohibited products, please contact Xiaoyuan to get **Oh.
Listing optimization ideas
In addition to the above actions that will cause listings to be removed from the shelves, as a seller, you can further improve your operation strategy to avoid listings being removed from the shelves at the root and provide a better buying experience.
At this stage, most Chinese sellers in the Latin American market take the SKU distribution model, collect and put them on the shelves in batches to their own stores, and there is no fixed sales category. This kind of store is mainly a popular product that chases the outlet, and it is necessary to constantly find and put new products on the shelves, which product sales data can run and focus on what products to sell, and continue to test new categories after the data declines.
Because this style of play is a SKU stack, the operation staff does not have the energy and time to thoroughly understand each product, so the operation is relatively "rough". In order to achieve better conversion, some sellers are prone to exaggeration, distortion of P pictures, etc., and it is easy to appear that the listing description is inconsistent with the product.
In terms of listing optimization, you can follow the 4P rule:
Product (accurate product title), picture (high-quality picture), price (competitive**), pre & post sales management (product description in Spanish and Portuguese + efficient and accurate pre-sales and after-sales QA template).
This piece of the seller needs to pay attention to,Don't distortIt is recommended to start from the aesthetics of the productPerfection in the details, enhance the contrast, make ** more visually impactful.
A listing can upload up to 12 **, that is, one main image and 11 attached images. To ensure the quality of your listing, please upload at least 4 product images.
Main image:Must use a white background, display the complete product, and be free of any shadows, watermarks, or text;
Supplementary image:Showing the product, the shape of the product in use, and details (material, size, color, accessories, etc.) that are not shown in the "main image" from different angles;
**Size:1200*1200 pixels, so that consumers can zoom in and out to see the details of the product.
Specifications
The product specification table is an enhancement of the listing information, and you must add various technical specifications of the product to the listing
Parameters such as brand, model, size, material, color, packaging, etc., help to improve the search ranking and increase ** of listings, and improve the order conversion rate.
Description
The description should be a distillation of the selling point, including all the information that the buyer might be interested in, such as the introduction of the store, the brand background, the product function that the title does not show, the use, the after-sales service, etc.
Note:
The description must be less than 25,000 characters;
It is forbidden to add personal contact information, including email, ** or social software accounts, etc.;
It is forbidden to place HTML and hyperlinks, or to lead buyers out of the listing.
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