This paper mainly analyzes how foreign trade enterprises can correctly use customs data for customer acquisition from the aspects of customer acquisition advantages, precautions for using customs data, and how to correctly use customs data to obtain customers, so as to improve the efficiency of foreign trade marketing.
1. The advantages of customs data in the acquisition of foreign trade enterprise customers.
1.The amount of data is large and the coverage is wide.
Customs data has sufficient and rich first-hand big data, with a large amount of data and wide coverage, which can help enterprises fully understand the import and export situation of target customers, including procurement and sales scale, procurement categories, major merchants and other information. This provides support for foreign trade enterprises to accurately locate potential customers.
2.The information is accurate and reliable
The customs data comes from the direct submission of the customs agencies of various countries, and the data is accurate and reliable, which truly reflects the entry and exit of enterprises. external, industry data may be inaccurate.
3.The customer portrait is clear.
Through customs data, we can dig deep into the customer's behavior data, comprehensively understand the customer's procurement preferences, sales models, important business partners and other information, and build a clear customer business portrait. This is conducive to the development of a highly targeted marketing strategy.
4.It is conducive to precision marketing.
Relying on the customer information in the customs data, foreign trade enterprises can accurately position, recommend matching products according to customers' purchasing Xi, and provide customers with personalized marketing plans. So as to improve the effectiveness of precision marketing.
II. Precautions for foreign trade enterprises using customs data to obtain customers.
1.Set reasonable customer acquisition goals
When using customs data to acquire customers, it is necessary to reasonably formulate customer acquisition targets based on the business scope and product advantages of the enterprise, and it is necessary to be cautious to avoid "casting a wide net" of undifferentiated customer acquisition.
2.Pay attention to the timely update of data.
Customs data needs to be updated regularly to keep customers up to date. Outdated data can lead to inaccurate analysis and impact customer acquisition effectiveness.
3.Data analysis should be comprehensive and accurate.
When analysing customs data, it is important to consider a wide range of factors to avoid customer targeting based on a single data indicator, which can lead to misjudgments.
4.Pay attention to data privacy protection.
In the process of using customs data, it is necessary to strictly protect customer privacy, comply with relevant data specifications, and do not misuse customer data. This is related to the business reputation and legitimate rights and interests of the enterprise.
3. How can foreign trade enterprises correctly use customs data to obtain customers?
1.Tap into your potential customer base.
Customs data can be used to identify customer groups with potential procurement needs and matching enterprise products. It helps to expand the customer pool and uncover more business opportunities.
2.Analyze customer business models.
Mining the customer's main business model, important partners and other information can help accurately locate customers and formulate targeted marketing plans.
3.Assess the size of your customers.
The total import and export volume of customers can reflect their operating strength and scale, which is conducive to focusing on strong customers when acquiring customers.
4.Understand customer purchasing preferences.
Analyzing the customer's main import categories and changing trends, etc., can gain insight into the customer's purchasing preferences and demand changes, and provide a basis for business negotiations.
5.Develop a personalized marketing plan.
Develop personalized follow-up plans based on customer profiles to improve customer acquisition results. For example, you can recommend alternative products that customers often import but have not yet purchased.
Customs data provides valuable resources and support for foreign trade enterprise customers to acquire customers. However, enterprises still need to pay attention to the standardization and efficiency of data application in order to truly improve the effectiveness of customer acquisition and enhance the strength of enterprises.