The intersection of five tracks gives it a galloping speed;The 280-meter tower gives it a breathtaking height;Dense business and office give it a three-in-one pattern;Shanghai's version of "High Line Park" and "Garden" give it the bustling temperament of a metropolis.
From "one main and four vices" to "five new cities", when many large cities adopt the development model of "spreading the pie", Shanghai's urban renewal presents a pattern of "shining stars".
From the cradle of national industry to the future municipal commercial center.
1. From the west gate of Shanghai to the Yangtze River Delta public activity center, as a sub-center with the overall structure of "one main and four deputies" and Xujiahui, Huamu and Wujiaochang, it is really like walking out of the road of butterfly change - it is a sub-center of five-track intersection, and it is also a sub-center of the city with an intercity transportation hub and radiating the Yangtze River Delta.
Real view of the noble field.
As the first brand developer to enter the Zhenru area and embark on a long and amazing road of butterfly transformation with the sub-center, Cheung Kong has played the role of a pioneer and demonstration student in the renewal process of Zhenru, following the 280-meter Grade A office building to refresh the skyline height of Zhenru, the "love@ Metropolis" shopping mall announced the renewal and upgrading of its commercial format, focusing on "food and beverage" and "young trends" in the first phase At the same time, the entrances of the shopping malls on Caoyang Road and Liquan Road will also be newly upgraded to create a more colorful and eye-catching commercial atmosphere.
On top of the subway, the 1.17 million square meter landmark-level complex was assembled.
Thanks to the natural location advantages, convenient transportation network, with the help of the introduction function of the comprehensive transportation hub, the north-south Caoyang Road is fully connected, from the beginning of the planning, Zhenru started with the world-class business district, not only the ground is prosperous and developed, there are business districts and transportation networks underground, forming an ideal situation of three-dimensional connection between the financial center, the modern service industry and the large consumption area. In the future, Zhenru will attract a large number of high-end business people, and traditional and emerging industries such as science and technology, finance, and manufacturing will gather here. Innovate the consortium to connect the upstream and downstream of the industry and create a favorable business environment.
As part of the 1.17 million square meter complex, the high-end office complex is located on top of Exit 1 of Zhenru Intersection Station of Metro Line 11 and 14, surrounded by Metro Line 7 and Line 20 under construction, which is quickly connected to the two major transportation axes of Shanghai West Railway Station and Hongqiao, with a three-dimensional transportation network and convenient commuting and travel.
Real view of the intersection hall of Exit 1 of Metro Zhenru Station and Noble Field (Metro Line 11 and 14).
It is understood that the high-end field is built by Cheung Kong Industrial, one of the largest real estate developers in Hong Kong, with a total construction area of more than 1.17 million square meters, the project integrates noble residences, flagship shopping malls, gorgeous hotels and business office buildings, and 5 Grade A office buildings of about 260,000 square meters, of which the T1 office building has become a gateway landmark in Shanghai and even Shanghai and northwest China with an absolute height of 280 meters.
Talking about the origin of this "giant" complex, Guo Ziwei, director of Cheung Kong Real Estate Investment, recalled that as one of the largest developers in Hong Kong, Cheung Kong Asset Group has set foot in the real estate sector in first-tier cities in China, and at the same time has an eye on overseas regions such as the United Kingdom and Singapore. Following the history and direction of each city, a number of urban landmarks have been created.
Combined with some of our experience in Hong Kong and other places, we have concluded that through a large-scale development to pull this area, win the attention of the market and then radiate the area, and then attract other developers to settle in this place and work with us to develop this area. ”
Real view of the residential community in the noble field.
Noble field Real view of shops along the street.
Guo Ziwei said that at that time, out of comprehensive considerations, he believed that the rise of a region should have a representative building to win the attention and trust of investors. Based on the architectural design of the Upper West Side of New York, the modern glass curtain wall building complex fully considers the richness, diversity and convenience of urban life in terms of function, and adopts the setting of residential, apartment, office, commercial and hotel to create a landmark-level complex with everything. It is reported that at present, there are only a small number of first-floor residential units and shops along the street for sale in the high-end field.
Rise to become a metropolis within a metropolis, a great city within a big city, and a center within a center.
The rise of "big city" is about to emerge as a commercial and office puzzle.
In 2018, a new round of planning of Zhenru Sub-center determined the spatial structure of "one core and two centers", "vertical and horizontal double axes", and "one corridor and one ring", of which one core refers to the core node of Tongchuan Road and Caoyang Road, strengthening the agglomeration of commercial offices and high-level public services.
Integrating 140,000 square meters of high-end residences, 220,000 square meters of flagship shopping malls, 2 star-rated hotels, and about 260,000 square meters of office buildings, the high-end area located at the junction of Caoyang Road and Tongchuan Road is the "heart" of this "core", becoming the "first stop" and "last stop" in the one-hour life circle of the Yangtze River Delta, and the one-stop living room of the Yangtze River Delta public activity space.
A real view of Harbour Plaza Metropole Shanghai.
Among them, with an absolute height of 280 meters, the T1 office building not only supports the skyline of the sub-center, but also stands as the gateway landmark of Shanghai's northern Shanghai region. It is understood that in addition to the two Grade A office buildings that have not yet been delivered, T1 and T14, which are worth looking forward to, several office buildings that have been launched have achieved good leasing results. Among them, the T9 office building was fully leased upon its launch, and the T3 office building**, which was launched only last year, was very popular, and the occupancy rate has quickly reached 80% in a short period of time.
Noble Sector T2 Office Building.
At present, the occupancy rate of T3 office building has reached 80%, and the main customers are IT companies, consulting services, software platforms, biotechnology and other companies, and key customers include Fenghe Information Technology, Whimsical New Era Media Company, EMG International Public Relations Consulting Company, etc. It is worth mentioning that 30% of the tenants are multinational companies, including well-known Japanese food companies, food testing companies, American and Italian manufacturing companies, and Dutch consulting companies. Whether it is a fledgling start-up company or a world-renowned company with strategic planning, they have all chosen the high-end field, which is the best evidence of the recognition and affirmation of the developer's brand, project location and quality.
At the same time that the office building has opened the leasing mode and become a gathering place for industry, the commercial and high-end fields have also opened a new chapter. Recently, the flagship shopping mall "love@ Metropolis", which has attracted much attention from the market, announced the renewal and upgrading of its commercial format, focusing on the two highlights of "food and beverage" and "young trend" in the first phase, while the mall entrances on Caoyang Road and Liquan Road will also be newly upgraded to create a more colorful and eye-catching commercial atmosphere. The "love@ Metropolis" has been upgraded to create a unique and charming food street and create a fashionable new gathering place for urban youth.
love@Metropolis" Caoyang Road and Liquan Road commercial scene.
As a highlight of the "love@ Metropolis" mall, the food and beverage area will bring an unparalleled gastronomic experience. The well-built special food street is divided into two floors, directly accessible from Caoyang Road or Liquan Road, and can also be directly reached by Zhenru Metro Station, making it convenient for customers to visit day and night. The area is planned to have a rich combination of food formats, facing diversified food themes to attract investment, covering:
Hong Kong Food Street, from authentic Hong Kong-style tea restaurant cuisine, traditional roast meat, exquisite Chinese cuisine, or taste international Western, Japanese or other Asian cuisine, exudes the charm of fragrant and diversified cuisine;Family Parent-child theme restaurant, a variety of unique themes, such as ** characters, fairy tales to create a happy and lively atmosphere, for children and parents to bring a pleasant dining experience;Internet celebrity restaurant, unique decoration and environment, creative dishes and drinks, social ** friendly interactive sharing elements to attract the attention and preferences of young people;The nightlife area (izakayas, taverns, etc.) is an integral part of city life for office workers to relax in the evenings and enjoy food and socializing.
The food and beverage area provides a variety of food choices to meet the needs of consumers' multiple taste buds, and enjoy multiple pleasures of dining and socializing. It is understood that the catering brands that will be the first to open in the near future include the food court Jo-Yami Dakoushan, DailyOpen Green Internet celebrity light food restaurant, Mingyue Chenglong Fishing Port, Cooking Jiangnan and so on.
Liquan Road retains the real view of the building commercial dailyopen green.
Another highlight of the "love@ Metropolis" mall is the trendy lifestyle area, creating a diverse social space for young consumers. The area is also set up with a wealth of business planning, and the main investment attraction includes:
Pets and related services, including pet supplies and food, pet socialization and activities, pet sitting and fostering, etc.;Internet celebrity tea and coffee;Sports-themed interactive experiences and apparel, including obstacle courses, rock climbing, trampolines, indoor skateboarding, etcTwo-dimensional themed experience and catering, including secret room exploration, immersive theater, etc.;Lifestyle, live house, fashion parties, art exhibitions, drama performances, film screenings, etc.
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