Brothers, brothers, look at it, let me ask you a question, the same sauce-flavored liquor, some only cost a few dozen yuan a bottle, but the expensive ones cost thousands, or even tens of thousands, which is very strange, no matter what kind of liquor, 98% of the ingredients are not alcohol and water, why is the gap so big, where is the root cause?
Some people say that it is packaging, indeed, there is indeed a gap between simple packaging and luxury packaging, but this gap will not be so big, and it is generally a difference of dozens of dollars, and it is even possible that the packaging of high-end wine is not as expensive as some low-end wine, so it is not a difference in packaging;
Some people also say that it is raw materials, the main raw materials for the production of soy sauce wine are sorghum and wheat, according to the calculation of 5 catties of grain to make a catty of wine, no matter how good the raw materials are, the difference is only a few dozen yuan;Some people also say that it is the cost of storage, because a good bottle of soy sauce wine needs to be stored for at least 3-5 years, and a long storage time will inevitably bring an increase in cost, but this cost increase will not be too much;
The most talked about is the brewing process of soy sauce wine, which is divided into kunsha, crushed sand, turned sand and string sand, but the difference in this process will not cause much difference in cost, brothers must know that the cost of a bottle of Feitian Moutai does not exceed 100 yuan, but how much does it sell for 1 bottle?The market price is almost 3000!
If we put aside the cost, it is the brand premium, from the perspective of the brand premium, it sounds a little reasonable, but even Moutai and Wuliangye also have low-grade wine, then, the difference between soy sauce wine and liquor is so big, what is the reason, I personally believe that the fundamental reason is the scarcity of products, why the old wine is getting more and more expensive, because the old wine is getting less and less, for example, Handi Moutai, produced in 1992, a total of 10 bottles were produced at that time, and now the price is estimated at 31 million,** Is it so high, is it because it tastes good or because of the brand?No, it's because it's scarce, because there's only one bottle left in the world.
Let's talk about Feitian again, although Feitian's wine quality is the most basic of Moutai, but the wine output that can reach Feitian wine quality will not be large, no matter how much the cost of this bottle of wine is, because it is relatively scarce, so ** is more expensive than other wines, a good bottle of wine is not produced casually, even if you are in Moutai Town, using the same process and raw materials of Moutai, it is not a random winery can produce Feitian's quality. For a winery, the output of good wine is also very small, since it is small, it is scarce, and scarcity will inevitably be expensive.
Brothers, what do you think is the reason why there is such a big difference in sauce-flavored liquor?