The arrival of the New Year's Day holiday in 2024 has ignited consumers' enthusiasm for travel and stimulated the vitality of the tourism market.
According to the statistics of tourism companies such as Ctrip, Tongcheng, Tuniu, Donkey Mama, Fliggy, Qunar, Spring and Autumn and Mafengwo, during the New Year's Day holiday, the number of domestic New Year's Eve travel orders increased by 168% year-on-year, and the number of outbound travel orders increased by 388%. Winter travel themes such as ice and snow tours are very popular**. Harbin was "out of the circle" during the New Year's Day holiday, and the tourism popularity was **240% year-on-year. With the implementation of various favorable policies such as visa exemption for multiple countries, the outbound travel market has also ushered in a recovery.
These cities are the hottest.
More and more consumers are choosing to start the new year with travel. According to Ctrip data, the top 20 popular tourist destinations for New Year's Day and New Year's Eve in 2024 are: Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou, Nanjing, Chongqing, Shenzhen, Wuhan, Xi'an, Changsha, Tianjin, Harbin, Zhengzhou, Jinan, Suzhou, Qingdao, Shenyang, Hefei and Kunming.
According to Tuniu's data, the number of trips made by Tuniu users on the first day of the holiday increased by 253% year-on-year, showing that tourism consumption is vigorous and energetic. During the three-day holiday, domestic long-term travel dominated the New Year's Day tourism consumption, accounting for 53% of the total number of trips.
Compared with 2023, the travel distance of tourists during the New Year's Day holiday in 2024 will be generally longer. According to Fliggy's data, the number of bookings for medium- and long-haul trips during the New Year's Day holiday has increased by more than 2 times year-on-year, and the number of trips has far exceeded that of the same period in 2019. The booking rhythm of medium- and long-haul tours is also much earlier. High-speed rail travel is still the mainstream choice for inter-city and inter-provincial travel. The number of train ticket bookings for the New Year's Day holiday will increase by 132% year-on-year in 2023, and Shanghai-Jiangsu, Beijing-Hebei, Jiangsu-Anhui, Guangdong-Hunan, Sichuan-Chongqing, etc. are popular routes for high-speed rail tours.
According to the monitoring of Shanghai tourism big data, Shanghai received 718 tourists during the New Year's Day holiday160,000 person-times, a year-on-year increase of 1627%；Achieve tourism consumption 1180.6 billion yuan, a year-on-year increase of 24%;The average room occupancy rate of hotels and hostels was 60%, an increase of 24 percentage points year-on-year.
The theme of ice and snow has become the main growth point of the cultural tourism consumer market on New Year's Day. Tongcheng travel data shows that during the New Year's Day holiday, the popularity of domestic ice and snow tourism was **216% month-on-month. Harbin Ice and Snow World, Shichahai Ice Rink and Summer Palace are among the top three popular scenic spots during the New Year's Day holiday. During the 2024 New Year's Day holiday, Harbin's tourism popularity will be **240% month-on-month, ranking fourth in the national destination tourism popularity list, and it is expected that the local tourism boom will continue to the winter holiday and Spring Festival holiday.
In addition, Shanghai Disney Resort, Mount Emei, Universal Beijing Resort, Laojun Mountain Scenic Area, Huangshan Scenic Area, Guangzhou Zoo, and Zhuhai Chimelong Ocean Kingdom also entered the top 10 domestic scenic spots during the New Year's Day holiday. The first financial reporter saw in Shanghai Disney Resort that there were many tourists during the New Year's Day holiday, and the number of tourists in Disneytown was estimated to have doubled, and tourists had to wait in long lines during meals. In Shanghai Disneyland, there are also quite a lot of visitors, but Disney officials have controlled the number of visitors to the park during the holidays to ensure the comfort of visitors in the park. For example, the "Zootopia: Heat Tracking" program, which previously required hours of queuing, runs for about 50 minutes during the New Year's holiday, and in the evening, there are special New Year's performances in the park.
The top 10 dark horse destinations on New Year's Day are: Zibo (up 1628%), Zhenjiang (up 1568%), Jiaxing (1380%), Shaoxing (1333%), Weihai (1281%), Deyang (1250%), Weifang (1081%), Jingdezhen (1037%), Tai'an (795%), and Changzhou (775%). On the Qunar platform, Weihai, known as the "Snow Nest", was really popular on New Year's Day, with hotel bookings increasing by more than 9 times, and hotel bookings in "small" cities are 2 times higher than the same period in 20234 times.
Performing arts culture boosts tourism.
During the New Year's Day holiday, the concert economy brought fire to some niche destinations, such as Ctrip and Yibin jointly held the "Ctrip Travel Time Journey 2024 Yibin Stars New Year's Eve Concert", through the new model of cultural and tourism integration of "performing arts + tourism", to attract traffic to Yibin's cultural and tourism industry and lead the local cultural tourism consumption during the New Year's Day and Spring Festival holidays.
On the first day of the New Year's Day holiday, the number of tourists in Yibin increased by 184 compared with 20196%, and the number of hotel bookings increased by 441 compared to 20193%；Among them, the hotel accommodation around the concert venue and the high-speed rail station increased significantly month-on-monthChengdu, Chongqing, Guiyang, Zigong, Mianyang, Meishan, Neijiang and other surrounding cities have significantly increased the proportion of tourists.
In addition, the theme scenic spots such as Nishan Sacred Land and other research-based scenic spots also ushered in a large number of tourists during the New Year's Day holiday. Nishan Shengjing said that the research tour has been very popular in 2023, and it is estimated that this boom will continue in 2024.
New Year's Day self-driving tours increased by 1 year-on-year5 times.
In terms of car use, the demand for cross-city vehicles during the New Year's Day holiday in 2024 has increased significantly. The proportion of cross-city hitchhiking orders on the Tongcheng travel platform reached 78%, and the proportion of orders with a travel distance of more than 150 kilometers increased, with an average travel distance of 165 kilometers. Xi'an Xianyang Airport is the airport with the highest number of pick-up and drop-off orders, and Shanghai Hongqiao Station is the railway station with the most domestic pick-up and drop-off orders.
Self-driving tours during the 2024 New Year's Day holiday are still popular. The Ministry of Transport expects that during the New Year's Day holiday in 2024, the national highway traffic will increase significantly year-on-year, with an average daily traffic of about 35.3 million vehicles, an increase of about 9% over normal days. Ctrip data shows that the number of car rental self-driving orders on New Year's Day increased by nearly 1% year-on-year5 times, more than 3 percent of self-driving travel users travel for 3 5 days.
Among them, Sanya, Chengdu and Haikou ranked among the top three popular cities for self-driving tourism on New Year's Day, while Weihai became a dark horse destination for New Year's Day tourism, with a year-on-year increase of more than 7 times. It is worth mentioning that on New Year's Day, car rental orders in Sanya and Haikou increased by more than 50% month-on-month, and nearly ninety percent of car rental and self-driving travel orders came from tourists from other places, among which Beijing and Shanghai accounted for a significant proportion of customers.
Customized tours are becoming popular, and cruise tours are heating up.
With the growth of demand for personalized and customized travel, more tourists are willing to hire professional customizers to design a trip for their vacation. According to Ctrip data, orders for customized tours during the New Year's Day holiday will increase by 290% year-on-year in 2023 and 25% compared with New Year's Day in 2019The average cost of a custom tour is about 1670,000 yuan, with an average per capita cost of about 3,200 yuan, a year-on-year increase of 12%. The highest proportion of customized users on New Year's Day travel is 30 35 years old, followed by 25 30 years old, and the post-90s generation has become the main force of customized travel;Nearly 25% of users travel with babies, and one out of every four sets of orders is a parent-child familyBookings for travel with the elderly accounted for 14%.
In addition, as major cruise ships begin to restart routes from China, the New Year's Day holiday, "long-lost" cruise tours have also entered people's wish lists. The number of cruise bookings for the New Year's Day holiday on Ctrip's platform increased by 231% month-on-month, and the tickets for the first domestic large-scale cruise ship "Aida Modu" on New Year's Day were sold out on the Ctrip platform one and a half months in advance.
Statistics from Tongcheng show that on the day of the New Year's Day holiday, the first domestic cruise ship "Aida Modu" made its maiden voyage, driving the popularity of international cruise tourism by 63%. Before the arrival of January 1, 2024, Xu Yan, the Spring and Autumn tour guide, took the expectations of the inaugural voyage tourists to board the Aida Modu and participated in the trial voyage to fully understand the Aida Modu and answer questions for more than 100 Spring and Autumn tourists.
New Year's Day is estimated to have increased by more than 5 times year-on-year.
According to the National Immigration Administration**, the average daily number of inbound and outbound passengers at ports across the country during the New Year's Day will reach 1.56 million, an increase of more than 5 times compared with the New Year's Day holiday in 2023, and 90% of the same period in 2019.
Mafengwo big data shows that the popularity of "medium and long-distance travel" for 5 8 days on New Year's Day is **178% year-on-year, and the number of outbound tourists accounts for nearly 20% of the "medium and long-distance travel" crowd. Travelers who choose to travel abroad are more concerned about the "new way of playing" that fits the atmosphere of the New Year, and in the "Ask Me All Answers" Mafengwo Overseas Strategy Group, the New Year's Eve activities, New Year's parties and various ritual experiences at the destination are the three questions with the fastest increase in the number of inquiries.
Fliggy's data shows that outbound travel is off to a good start in 2024, with outbound travel bookings during the New Year's Day holiday increasing by more than three times compared to 2023. Japan, Thailand, South Korea, Malaysia, the United States, Australia, Singapore, Vietnam, France, the United Kingdom, etc. are popular destinations for overseas travel during the New Year's Day holiday.
Ctrip Research Institute believes that holiday tourism is still a rigid need for residents. As the beginning of tourism consumption in 2024, various forms of New Year's Eve activities and consumption promotion policies launched in various places during the New Year's Day holiday will continue to drive the development of the tourism economy and make a good start for the market in the new year.
CBN).