"Not only is it a best-selling in China, but it is also highly praised in overseas markets, and more importantly, we can buy four-wheel drive for 120,000 yuan, subverting the prejudice of joint venture brands for the best.
On December 6, at the site of Chery Exploration 06 Urban Edition Listing Conference, Li Xueyong, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery Automobile Marketing Company, proudly showed everyone the "hard power" of his products. Judging from **, the Exploration 06 Urban Edition is priced at 11990,000-12990,000 yuan. At the same time, the exploration 06 Yueye version of the exploration + model was launched simultaneously, ** for 14490,000 yuan, it can be said that the product layout of "Kecheng Keye" has been further supplemented.
According to Li Xueyong, the current overseas price of Exploration 06 has exceeded 260,000 yuan, which is nearly twice as expensive as in China. Not only that, domestic consumers only need more than 120,000 to buy the four-wheel drive version, which can be said to have knocked down the four-wheel drive model.
Of course, for most family consumers, there are not many scenarios used in four-wheel drive, so a product that can be closer to consumer needs is what Chery needs to think about. For the last exploration 06 urban version, it has thrown away some off-road elements, two driving forces, good-looking appearance, and enough** are its killer features.
Compared with the previous Yueye version, the Discovery 06 Urban Edition maintains the original silhouette of the previous one, but it has a new front face and adopts a harp-style rhythm front grille, which is inspired by the European and American classical harps, and the overall look is a little more exquisite and luxurious. In Chery's words, such a design is more international.
Like the appearance, the Explore 06 Urban Edition takes the route of high quality, breaking consumers' previous impression of Chery's "science and engineering man", and it has become more fashionable and simple. Except for 1025-inch full LCD instrument cluster, central control screen size up to 132 inches, and it comes standard with a Qualcomm Snapdragon 8155 chip.
In terms of other configurations, such as 540° high-definition panoramic image, 50W wireless fast charging for mobile phones, and 8-speaker Sony audio, are all available. For a car at this price, Chery can be said to be 100% sincere.
In terms of practicality, the Discovery 06 Urban Edition can fold down the second row of seats fully flat, changing to 1With a 5m wide double bed, users can use the on-board Himalayan app to listen to books synchronously, with 1The 1m large panoramic electric anti-pinch sunroof and convenient tea storage area, coupled with the external lighting in the trunk, can easily meet the needs of light sources for outdoor camping.
Considering that it is an urban version of the model, it is only equipped with a two-wheel drive system, and the power system is still the same set of Kunpeng 1The combination of a 6-liter engine + 7-speed wet dual-clutch transmission has a maximum power of 145 kW (197 horsepower) and a peak torque of 290 Nm, achieving 000 acceleration in 8 seconds. In terms of power performance, it is already close to a lot of 2The performance of the 0t engine.
More importantly, the new car is designed based on the strict standards of global five-star safety in China, the European Union, ASEAN, Australia and South America, and guarantees the safety of users with global five-star safety standards. Therefore, this is also an important reason why Chery models can sell well at home and abroad.
At the press conference, in addition to bringing the Explorer 06 Urban Edition, Chery also officially announced that Explorer 06 will join hands with China National Geographic to officially launch the "Explorer Alliance" national park plan, through the formation of the "Explorer Alliance" and co-creation with users, so that Exploration 06 truly allows users to deeply participate in product iteration and marketing innovation.
Write at the end
Today's Chinese brands have not only become the leaders of China's auto market, but also the disruptors that have stirred up the world's auto landscape. The Chinese brand car companies represented by Chery are announcing to the world with their own actions: the era of Chinese brands has arrived!Li Xueyong said at the press conference.
In the past November, Chery Group sold 212076 vehicles, a year-on-year increase of 111%, setting a new record for monthly sales. From January to November, a total of 1665626 cars were sold, a year-on-year increase of 478%。Not only that, but in 2023 Jd.In the POWER new product quality survey, Chery ranked first among Chinese brands and won the trust of users around the world.
First-class car manufacturing level, excellent word-of-mouth quality, strong sales endorsement, coupled with great power, we have reason to believe that on the way to explore the younger and personalized market, the exploration 06 series will be favored by more global users.