At Xiaomi's annual meeting in February 2018, Lei Jun put forward an ambitious goal: to regain the first position in the Chinese market within 10 quarters. However, this goal has been ridiculed and ridiculed for the past few years. Although Xiaomi has not reached the top again in the Chinese market, it is still firmly in the top three positions in the global market. Despite the mediocre performance of the domestic market, the development of overseas markets is quite good, with overseas sales accounting for more than 70% of Xiaomi's total sales. As a result, Xiaomi has become the leading brand in domestic mobile phones, and even surpassed Apple at one time to become the second largest mobile phone brand in the world.
With the passage of time, recently, Xiaomi finally helped Lei Jun realize his dream back then. In the number of new device activations in November 2023, Xiaomi ranks second in China, second only to Apple, and ranks first among domestic phones. And in the 48th week of W48, Xiaomi's sales reached 8720,000 units, becoming the sales champion in the Chinese market. This achievement is stronger than Apple, Huawei, Honor and other brands, can't it be regarded as a temporary achievement of the original goal?From the perspective of the high-end market, Xiaomi's market share in 4K has reached 144%, a year-on-year increase of 118%, is the fastest growing brand in domestic mobile phones. Although Lei Jun did not clearly indicate that it was the end of the year, the end of the month, or within a week, the sales volume will return to the first place in the Chinese market, but now we can say that Xiaomi has achieved this goal.
Judging from the data and market performance, Xiaomi has managed to return to the top position in China. Although this status may be temporary, it still holds great significance for Xiaomi. As a leader in the domestic mobile phone market, Xiaomi will continue to strive to improve its competitiveness and move towards future goals.
1. Stable global sales
Despite the fierce competition in the domestic market, Xiaomi's sales worldwide are very impressive. Xiaomi has always maintained its position in the top three in the world, and even surpassed Apple at one point to become the world's second largest mobile phone brand. This achievement is undoubtedly remarkable for a domestic brand. With its excellent product performance and active expansion into overseas markets, Xiaomi has successfully established a brand image and influence in the global market.
2. The development of overseas markets
Despite encountering quite a few competitors in the domestic market, Xiaomi has developed very well in overseas markets. According to the data, Xiaomi's overseas sales account for more than 70%, while the domestic market sales are less than 30%. With its cost-effective and reliable mobile phone products, Xiaomi has successfully entered many overseas markets. Especially in emerging markets such as India, Xiaomi has established a strong market position and continues to grow steadily.
years of winning awards and setting records
Founded in 2010, Xiaomi has successfully entered the Fortune Global 500 list and become the youngest company in history to be selected after only 6 years. This honor can be described as a milestone in Xiaomi's development history, and it also proves Xiaomi's strong strength and potential in the market competition.
4. The richness of the Xiaomi ecological chain
In addition to the mobile phone business, Xiaomi also has a complete set of ecological chain businesses, covering smart homes, household appliances, health wearables and other fields. These ecological chain enterprises work closely with Xiaomi to form a strong synergy in product research and development, first-class chain, brand marketing and other aspects. With the support of the ecological chain, Xiaomi has further strengthened its competitiveness and laid a solid foundation for future development.
Xiaomi's return to the top of China's list is inseparable from the efforts and hard work of Lei Jun and the entire Xiaomi team. Lei Jun put forward the goal of returning to the first place in China, and constantly adjusted its strategy and accelerated product innovation, so that Xiaomi can remain competitive in a highly competitive market.
However, for Xiaomi, returning to the top of the Chinese list is only a phased goal, and greater challenges and opportunities await them. At the end of 2021, Lei Jun once again put forward a more ambitious goal: to become the number one in the global mobile phone market within three years. The process of achieving this goal will face more fierce competition and a more complex market environment.
With the imminent launch of Xiaomi cars and the continuous expansion of its product line, Xiaomi will further break the traditional boundaries and explore more possibilities in the field of smart hardware. In its journey to become the world's No. 1, Xiaomi will continue to innovate, surpass itself, and always maintain close contact with users.
Overall, Xiaomi's successful return to the top of the Chinese list is a huge achievement and an encouragement to Chinese tech companies. Xiaomi's success is inseparable from brand strength, product innovation, market expansion, and team efforts. I believe that in the future development, Xiaomi will continue to shine on the global stage and bring more high-quality products and services to users.