Brand rights protection and price control refers to the brand owner to protect its own rights and interests through legal means to prevent chaos, infringement and counterfeiting and other problems, so as to maintain the brand image and reputation. The following are the general practices for brand rights protection and price control:
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1. Understand laws and regulations.
Brand rights protection and price control need to be carried out in accordance with relevant laws and regulations, and understanding relevant laws and regulations is the basis for rights protection and price control. The knowledge that brands need to know includes: Trademark Law of the People's Republic of China, Copyright Law of the People's Republic of China, Anti-Unfair Competition Law of the People's Republic of China, etc.
2. Establish a rights protection team.
Brands need to establish a professional rights protection team to be responsible for rights protection and price control. Team members need to have solid legal knowledge, rich practical experience, and effective communication skills.
3. Collect evidence.
The brand needs to collect evidence of infringement and counterfeiting, including: the **, text description and other information of the infringing goods;The domain name and server location of the infringing **;Identity information of the infringing party, etc.
Fourth, take measures.
Based on the evidence collected, the brand can take the following measures to protect its rights and control the price:
1.Complain to the e-commerce platform and request the platform to delete the link to the infringing product;
2.Complain to the industrial and commercial department and request the investigation and punishment of infringement and counterfeiting;
3.Filing a lawsuit in court for damages;
4.Report the case to the public security organs and request that criminal responsibility be investigated.
5. Strengthen self-protection.
Brands need to strengthen their awareness of self-protection and take the following measures to prevent infringement and counterfeiting:
1.Registered trademarks, patents and other intellectual property rights;
2.Establish a sound anti-counterfeiting system to prevent counterfeit goods from entering the market;
3.Establish a good cooperative relationship with the best merchants to ensure the legitimacy of the purchase channel;
4.Conduct intellectual property training for employees and improve their awareness of intellectual property rights.
6. Continuous monitoring and maintenance.
Brands need to continuously monitor the market and detect and deal with infringing and counterfeiting activities in a timely manner. At the same time, it is also necessary to continuously strengthen brand publicity and maintenance to improve consumers' awareness and trust in the brand.
In short, brand rights protection and price control is an important means to maintain brand image and reputation, and brands need to actively take measures to protect rights and control prices. At the same time, it is also necessary to strengthen the awareness of self-protection and prevent the occurrence of infringement and counterfeiting.