How to do brand online rights protection and price control.
With the rapid development of e-commerce platforms, the problem of brand online rights protection and price control has gradually become prominent. Brand online rights protection and price control refers to the brand side through a series of means to maintain its own system on the e-commerce platform to ensure the stability and market competitiveness of the product. In this article, we will introduce several ways for brands to protect their rights and control prices online, so as to help brands better manage their online channels.
1. Formulate a reasonable system.
The brand should formulate a reasonable first-class system according to the market situation and product positioning. When formulating the best system, it is necessary to consider multiple factors such as cost, competitors, and market demand to ensure the rationality and market competitiveness of the product. At the same time, the brand owner should clarify the management regulations of online channels to prevent dealers or merchants from selling at low prices or maliciously raising prices.
2. Strengthen the management of the first chain.
The brand should strengthen the management of the first chain to ensure the quality and quantity of the product. In terms of chain management, the brand can improve the stability and controllability of the chain by establishing long-term and stable cooperative relations, strengthening product quality testing, and optimizing logistics and distribution. At the same time, the brand should keep abreast of market demand and inventory to avoid fluctuations caused by shortages or backlogs.
3. Use technical means to conduct first-class monitoring.
The brand can use technical means to conduct first-class monitoring and timely detect low-price sales or malicious price increases. For example, brands can use e-commerce platforms' search rankings, price comparison systems and other technical means to detect products sold at low prices or maliciously raised prices in a timely manner, and take corresponding measures to control them. In addition, the brand can also establish an internal monitoring system to monitor and manage online channels in real time.
Fourth, establish an online rights protection and price control team.
The brand should establish a professional online rights protection and price control team to be responsible for the management and rights protection of online channels. Team members should have rich experience in e-commerce operations and legal knowledge, and be able to detect and deal with low-priced sales or malicious price increases in a timely manner. At the same time, team members should also have communication and coordination skills and execution, and be able to effectively communicate and cooperate with e-commerce platforms, distributors or merchants, etc., to jointly maintain the stability and market competitiveness of products.
5. Formulate punishment measures for rights protection.
Brands should formulate clear penalties for rights protection and crack down on low-price sales or malicious price increases. Penalties can be flexibly formulated according to the specific situation, such as: warnings, fines, disqualification, etc. At the same time, brands should strengthen the enforcement of punishment measures to ensure the effectiveness and deterrence of punishment measures. For serious infringements, the brand can take legal measures to protect its rights.
6. Strengthen cooperation with e-commerce platforms.
Brands should strengthen cooperation with e-commerce platforms to jointly maintain the order and stability of online channels. In the process of cooperating with e-commerce platforms, brands can make full use of the e-commerce platform's technology and resource advantages to improve the efficiency and effectiveness of online rights protection and price control. At the same time, brands should also actively participate in the activities and policy formulation of e-commerce platforms and contribute to the development of e-commerce platforms.
To sum up, brand online rights protection and price control is a long-term and complex work, which requires brands to take a variety of means to manage and maintain. By formulating a reasonable system, strengthening chain management, using technical means to monitor, establishing an online rights protection and price control team, formulating rights protection and punishment measures, and strengthening cooperation with e-commerce platforms, brands can better manage online channels and maintain the stability and market competitiveness of products. At the same time, brands should also constantly pay attention to market changes and updates to laws and regulations, and adjust their strategies and measures in a timely manner to ensure the timeliness and effectiveness of online rights protection and price control.