According to a report by Qianzhan Network, China's TV start-up rate has experienced a sharp decline in recent years, from 70% in 2016 to less than 30%. This is mainly because the rise of small-screen mobile devices (such as mobile phones, tablets, etc.) has had an impact on TV usage, and at the same time, the user experience and usage routines are not satisfactory, which also drives users to stay away from TV.
According to the "2024 New Trends in China's Smart TV Interaction" report data of the Prospective Industry Research Institute, 8616% of users hope that smart TV will have a massive ecological play and diversified scene communication and interaction. Among them,Nearly ninety percent of users hope that smart TVs can be as easy to operate as mobile phones,Realize operations like swiping left and right、Swipe up and down and tapping,Let them play TV like a mobile phone。 This shows the user's demand for the way smart TV operates.
The smart TV industry is in a period of transition, and users are demanding a more convenient and personalized experience. In order to activate TV users and increase sales and boot rates, TV manufacturers are accelerating the innovation of interaction methods, including cross-end, voice, somatosensory and touch interaction improvements.
In general,As the smart TV industry enters the stage of stock competition,Breaking the ecological barrier、Enriching the content ecology、Realizing large-screen play will become one of the important directions to improve user stickiness and the value of smart TV。
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