Recently, Dong Yuhui conducted live sales for the first time, and appeared in the live broadcast room with Chairman and CEO Yu Minhong. After experiencing dramatic ups and downs, the two appeared in the live broadcast with a relaxed and happy attitude, and the scene was lively. This live broadcast reached an extremely high ** number of people, the highest ** number of people was close to 4 million, and the average ** number of people was 3.43 million, setting a Douyin record.
The entire live broadcast lasted two hours and took up 14 of the total time1%, and the sales reached 129.6 billion yuan, accounting for 76% of the sales volume of the entire live broadcast2%。During the live broadcast, the number of fans in the live broadcast room increased by more than 3 million, Dong Yuhui's personal fans also increased by hundreds of thousands, and the number of fans of Dongfang Selection increased to 31.23 million.
Dong Yuhui's popularity and sales volume are really amazing and incomparable. This once again demonstrates the power of the Internet and netizens.
After Dongfang Xiaosun was dismissed, Yu Minhong took up the role of CEO and wrote a letter to all the anchors.
In his letter, he mentioned the following:
1.Without Dongfang Xiaosun, there would be no Dongfang Selection today. Xiao Sun has made great contributions to self-operated products, ** chain and APP, etc., he is still a director of the company, and he is still serving Dongfang Selection. After the turmoil subsides, it is estimated that Xiao Sun will be reinstated.
2.Without Dong Yuhui, Dongfang Selection is still struggling to move forward. Dong Yuhui serves the company through his influence. In fact, Dong Yuhui's contribution to more than half of the sales volume has enabled the company to move forward steadily.
3.For other anchors, it is necessary to establish a new reward mechanism and give fair opportunities for development. The anchors also wrote some personal thoughts in the letter.
4.The company will conduct a ski team building activity on the 25th and 26th of this month, and each person will receive the most expensive ski clothing. There will be no live streaming during the period, but some tidbits will be released**.
5.Dong Yuhui will set up his own personal studio, mainly engaged in cultural tourism, including domestic and foreign travel. On the 21st, Dong Yuhui will conduct a live broadcast in Dongfang Selection again, and then use a month to establish his own new live broadcast room. Dong Yuhui said that he hopes to be able to concentrate on things after the impact of this traffic.
6.Dong Yuhui's personal Douyin IP belongs to him and can leave at any time.
Although this turmoil was not carefully planned, the results and connotations should benefit the company and Dongfang Xiaosun, and Dong Yuhui's prospects have not yet been determined.
The company's popularity has increased rapidly, sales have increased significantly, ** has rebounded, and fans have also increased. Dongfang Xiaosun was able to reinstate and concentrate on making products without worrying about Dong Yuhui's threat. Oriental Selection will move forward steadily.
Dong Yuhui has created a legend that is unique on the Internet. We hope that the excitement will continue and create new legends.
Dong Yuhui previewed the upcoming event in the next live broadcast. At 3:40 p.m. on December 21, the Oriental Selection Public Welfare Account will host the program. At 8 p.m. on December 21, Oriental Selection will conduct its last live broadcast.
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