Samsung's share of the Mini LED TV market in the high-end TV product line has declined this year, and China's Hisense and TCL sales are catching up, and in the future in the high-end market, the competition between Korean companies focusing on OLED technology and Chinese companies focusing on Mini LED will become more and more fierce.
According to the latest data from DSCC, as of the third quarter of this year, Samsung Electronics has a market share of 39% in the global Mini LED TV market, while China's Hisense and TCL are following closely behind, Sony (4%) and LG Electronics (1%) ranked fourth and fifth respectively.
Samsung used to dominate the market with more than 70% due to Neo QLED, but this year's shipments have decreased by 26% year-on-year. At the same time,Chinese companies Hisense and TCL shipments and market share have increased significantly,Among them, HisenseMini LEDTV shipments increased 18 times in just one year,TCL shipments increased year-on-year112。
Chinese companies have risen because they dominate the LCD market, in the past.
In three or four years, with the vigorous development of the Mini LED market, China began to propose the Mini LED component chain, and consolidate the advantages of Chinese TVs. TCL, through its subsidiary CSOT, has successfully achieved the vertical integration of the whole product with the display to ensure LCD stability**.
Due to their strong position in the Mini LED TV market, Chinese companies are beginning to challenge Samsung and LG Electronics' dominance in the high-end TV market. In the third quarter of this year, Mini LED TV shipments in the high-end market increased by 26% year-on-year to 9050,000 units, closely followed by OLED TVs (1.36 million units).
DSCC believes that in the high-end TV market, the Mini LED product line has become a competitor to OLED TVs.
Last year, TCL surpassed LG Electronics for the first time in the annual TV market shipments, ranking second, and this year Hisense has risen to third place. Other South Korean TV giants, such as Samsung and LG, plan to use their technological advantages to counter China's low-price competition strategy.
Header image**: Samsung).