According to a recent tweet by Twitter whistleblower Brad Lynch, Apple banned employees from using the word "VR" in the sales training of Vision Pro.
In a tweet, he said that Apple explicitly asked its employees not to use the word "VR" in their presentation and promotion to users, but to emphasize "it."Magical(magical) and ".New(new) impressions.
In his follow-up interaction with netizens, he revealed that among the prohibited terms, Apple only explicitly prohibits the word virtual reality (VR), but does not object to the use of augmented reality (AR) and extended reality (XR). However, in the content of sales training, they basically don't mention the term mixed reality (MR). And before that, Microsoft's Microsoft Hololens was one of the devices that most often mentioned MR.
According to a previous Bloomberg report, Apple invited some retail store employees to its headquarters in Cupertino, California, to train them on how to use and sell the Vision Pro, and the plan is to select a few people from each store to fly to the headquarters for training, and then let them go back and teach it to others.
According to Gurman, these workshops are now already being scheduled. However, according to him, these training activities will not start until mid-January next year, and each employee will need to undergo two days of training.
However, it's no secret that Apple doesn't like to mention "VR".
YouTuber MKBHD previously shared one of his observations, and his ** headline is "Apple."'s forbidden words”。
MKB found that Apple often avoids certain terms in many of its speeches and marketing campaigns, such as "VR". The Vision Pro obviously uses a lot of VR technology, but Apple didn't mention it once throughout the presentation.
In addition to "VR", Apple certainly has other nasty terms, and surprisingly "AI" is also on their list of hates. For example, Apple built a new language model into the keyboard on iOS 17, which can automatically correct misspelled words, which is obviously related to AI, but Apple uses the word "machine learning" instead of AI.
Another core feature of this keyboard upgrade, speech-to-text, is actually related to "AI", but Apple says that it uses a "neural engine" to make dictation more accurate.
It can be seen that Apple does have a lot of "know-how" when it comes to some technical terms.