The slogan of Mixue Bingcheng is: "You love me, I love you, Mixue Bingcheng is sweet". The slogan is simple and easy to remember, while conveying the brand's core values of sharing sweetness and spreading happiness. This slogan is in the form of a song, which closely associates the brand with the feeling of happiness and sweetness, so that consumers can immediately think of the brand and its delicious drinks and happy consumption experience when they hear the slogan.
Mixue Bingcheng franchise requirements.
1.Funding Requirements:
Franchise fee: The franchise fee varies according to different regions and store sizes. Generally, the franchise fee is between 100,000 yuan and 300,000 yuan.
Decoration fee: Opening a Mixue Bingcheng store requires decoration and decoration, and the cost is about 100,000 yuan to 300,000 yuan.
Equipment fee: The equipment required to open a store includes smoothie makers, blenders, ice machines, frozen display cabinets, etc., and the cost is about 100,000 yuan to 200,000 yuan.
Initial payment: You need to buy a certain number of products as the initial payment, and the cost is about 50,000 yuan to 100,000 yuan.
2.Store Requirements:
Area requirements: The area of the Mixue Bingcheng store is required to be between 50 square meters and 50 square meters, so as to meet the normal business and service needs.
Location: Stores should be located in commercial areas or shopping places with large customer flow and high consumption levels to increase customer flow and sales.
Store appearance: The appearance of the store needs to conform to the image design of Mixue Bingcheng, including logos, signboards, decorations, etc., to attract the attention of customers.
3.Business Requirements:
Product quality: Mixue Bingcheng attaches great importance to the quality and taste of products, and franchisees need to make and provide high-quality drinks in accordance with the requirements of Mixue Bingcheng.
Service Standards: Mixue Bingcheng is known for its good service, and franchisees need to train their staff to ensure that they can provide friendly and service.
*Activities: Mixue Bingcheng will carry out ** activities from time to time, and franchisees need to participate in and promote and market in accordance with the requirements of Mixue Bingcheng.
4.Franchise support:
Brand support: Franchisees can use the brand name, trademark and image of Mixue Bingcheng, as well as various promotional materials and activity support provided by Mixue Bingcheng.
Training support: Mixue Bingcheng will provide a variety of training support, including training in product production technology, store management, service skills, etc.
Logistics support: Mixue Bingcheng will provide logistics support, including products**, distribution and inventory management.
Steps to join Mixue Bingcheng
1.Understand the brand of Mixue Bingcheng: Before considering joining, you must first fully understand the brand of Mixue Bingcheng. Including brand history, development prospects, product types and characteristics, etc.
2.Submit a franchise application: If you are interested in the Mixue Bingcheng brand, you can submit a franchise application to Mixue Bingcheng. Generally speaking, the franchise application includes financial strength, business plan, etc.
3.Negotiation and signing of the contract: If your application is approved, Mixue Bingcheng will negotiate with you to discuss the specific details and conditions of the franchise. This includes franchise fees, store location, decoration design, products, etc.
4.Store location and fit-out: Once you've signed the contract, you'll need to start looking for a suitable store and renovating it. Mixue Bingcheng will provide corresponding store location guidance and decoration design plans to ensure that the location and image of the store meet the brand requirements.
5.Training and guidance: After the completion of the store decoration, Mixue Bingcheng will provide a series of training and guidance for franchisees. This includes training in product production techniques, store operations management, sales and marketing strategies, and more.
6.Preparation for opening: After the training, the franchisee needs to prepare for the opening. Including store decoration, equipment procurement, personnel recruitment, product preparation, etc.
7.Opening and operation: After everything is ready, the franchisee can officially open for operation.