Nanguo Morning Post Reporter: Zhao Jinsong Wentu
Recently, "2 yuan bread" across the country has become popular. In Nanning, Liuzhou, Hezhou, Fangchenggang and other places, 2 yuan bakeries are also present in shops along the street. At the same time, a large number of posts appeared on social platforms, claiming that if you spend 20,000 or 30,000 yuan to join a 2 yuan bakery, you can earn more than 100,000 yuan a month. Is this true?
2 yuan bread, an average of 1,000 pieces of bread can be sold every day
On the afternoon of December 20, a reporter from Nanguo Morning Post saw a store with a "2 yuan bread" signboard on Tangshan Road in Nanning City. There is a fully open production station in the store, and four staff members are busy, three of whom are responsible for making and baking bread, and one is responsible for serving customers. Behind them, a large oven was working, and a shelf next to it was filled with freshly baked bread, bright in color and rich in sweetness.
Some time ago, topics such as "a monthly salary of 10,000 yuan can't afford bread" and "bread is getting more and more expensive now" have been on the hot search many times. Many netizens lamented that it now costs more than 10 yuan to buy a random loaf of bread, and it is becoming more and more difficult to buy affordable bread. But in this $2 bakery, the main thing is low price. Purple sweet potato, coffee, yogurt grapes, creamy oats, ice heart blueberries ......On the table at the entrance of the store, more than 10 kinds of bread of different flavors are simply packaged in plastic bags and displayed in bamboo baskets, all of which are between 2 yuan and 2$5.
$2 bread sold in the store.
The reporter noticed at the scene that there were customers who continued to enter the store to buy, each carrying a bag of bread and leaving, and some citizens held their mobile phones to look at the purchase details sent by friends, while reporting the type needed to the clerk.
I bought ** bread for breakfast, and it cost less than 20 yuan, which may only be available in some chain bakeries. Ms. Xu said that she lives in a nearby community and is an old customer who has punched in the "2 yuan bread" many times.
Xin Miao, the owner of the store, said that the store has more than 20 flavors of bread, all made on the spot, and it has become popular online since it opened in late October. For more than a month, an average of 1,000 loaves of bread were sold per day.
The threshold for entering the industry is low, and the franchise and teaching mode are hot
It is understood that since October this year, Nanning, Liuzhou, Hezhou, Hechi, Fangchenggang and other cities in the region have opened 2 yuan bakeries, and a number of chain brands have also appeared in the domestic market. At the same time, posts claiming to open a 2 yuan bakery with a "monthly income of 100,000" flooded major social platforms: "After 95, I quit my job as a flight attendant to make 2 yuan bread, with a daily turnover of 3000+", "In 96, my mother didn't go to work, and opened a 2 yuan bakery with a monthly income of 14w" ......This type of post has much the same content, documenting the entire process of the poster from resignation to entrepreneurial success. And these posts are actively interactive, with tens of thousands of likes at every turn, which has aroused many people's enthusiasm for investment.
The reporter found that although most of the 2 yuan bakeries have been open for less than a few months, they have given birth to two major profit models of investment promotion and teaching fees, and some people say that these two ways are the main profit models.
Citizens buy bread at a $2 bakery.
On December 21, the reporter consulted two different brands of 2 yuan bakeries as intending franchisees. A person in charge of joining said that the franchise fee for the first model store in the blank area (no one in the local area joined) was 2280,000 yuan, all the investment of 30,000 yuan can open a store. In addition, the company can also help store drainage through editing, publishing, etc.
We only do teaching, and we charge a one-time tuition fee of 9,800 yuan per person. The person in charge of another 2 yuan bakery brand said that the learning time is 3 days, including teaching and teaching, and the tuition includes technical formulas, baking teaching, drainage teaching, lifetime authorization of the brand and later menu updates and other services.
Xin Miao's 2 yuan bakery also opened up learning and franchise channels, and two franchisees learned in the store on the same day. She said that she charged a franchise fee of 1780,000 yuan, including equipment, technical learning, raw materials**, online operation and store construction services, etc. At present, there are some franchisees in other urban areas of Nanning who are preparing to open in the site.
Xin Miao also said that she had previously run a traditional bakery, and the opening cost of a 2 yuan bakery was relatively lower. In the non-commercial center site, the monthly rent is two or three thousand yuan, the store only needs simple decoration or even does not need decoration, a store is operated by two people, and the equipment and raw materials can be moved, and the total investment is less than 30,000 yuan.
The clerk at the $2 bakery is making bread.
100,000 per month?Expert: Don't blindly follow the herd
So, is the 2 yuan bakery really as said on the Internet, you can earn 100,000 a month by joining?
The online statement is a bit exaggerated, I have a monthly profit of 20,000 yuan. Xin Miao said that some time ago it was more popular, and she achieved the goal of recovering the cost in one month. At present, according to the daily sales of 800 to 1,000 loaves, the daily turnover is about 2,000 yuan, and it is difficult to achieve the "monthly income of 100,000 yuan" mentioned on the Internet. She said frankly that the 2 yuan bakery can only rely on "repeat customers" to gain a foothold in the fierce market competition, if it can do a good job of controlling costs at the same time, the product quality is stable and good, and the products are updated regularly, I believe it can still attract customers who continue to repurchase.
Consumers buy bread.
The person in charge of a brand cake shop in Nanning said that 2 yuan bread fills the gap in the low-price baking market, but the large single product route and the low customer unit price determine that it can only survive by increasing the repurchase rate.
Wu Dongdong, secretary-general of Guangxi Culinary Catering Industry Association, believes that in the context of weak consumption recovery, the key to the formation of a trend in 2 yuan bakeries is that the products are cheap, which caters to the pursuit of popular and cost-effective products by some consumers. However, the freshness of "2 yuan bread" to consumers will gradually ebb, everyone is more and more inclined to cost-effective products, rather than no threshold to accept low prices, 2 yuan bakery can be trickled for a long time, it still takes time to verify, "the core of long-term operation, or to see whether it can meet the needs of consumers for food safety and deliciousness, the catering industry is updated and iterated quickly, it is recommended that 'Xiaobai' do not blindly follow the trend of investment."
Lv Luo, a lawyer at Guangxi Guanyi Law Firm, said that according to the "Regulations on the Administration of Commercial Franchises" promulgated by the company and related questions and answers, the franchisor should have at least 2 directly operated stores and have been in operation for more than 1 year. The franchisor shall, within 15 days from the date of the first conclusion of the franchise contract, file with the competent department of commerce in accordance with the regulations. If these 2 yuan bakeries do not meet the above conditions, it is equivalent to carrying out franchise business without obtaining market inspection, and there is a greater risk for both parties, so it is recommended that franchisees obtain information through formal channels and choose qualified brands to join.
This article is originally produced by the Southern Morning Post, without permission, please do not use any channels and platforms**. Violators will be prosecuted.