In the B&B cottage of the "Thirty-sixth Courtyard", Lu Yunqin was chatting with the neighbors while printing and dyeing flower cloth in the dye vat. A few months ago, she was still working elsewhere when she heard that there was a rural revitalization project in her hometown and rushed back. "Now I can find something to do when I go out, and it's not difficult to earn a hundred dollars a day. Lu Yunqin said.
Lv Yunqin's Sandan Township is located in the mountainous area of Dongyang City, Zhejiang Province, in order to revitalize Sandan Township, Dongyang City's leading investment "36 Academy" garment enterprises, Zhejiang Hengdian Film and Television Vocational College in the form of integration of production and education.
Zhejiang Hengdian Film and Television Vocational College has 28 majors, which used to be a peer-to-peer participation in rural revitalization. After many times of research in Sandan Township, it was found that all majors can "dock" the project in Sandan Township. As a result, the idea of "professional full docking and helping a village" surfaced.
The "36th Courtyard" produces Chinese-style costumes made of blue calico, which are similar to the dynastic costumes commonly used in the filming of costume dramas in Hengdian Film and Television City. The two sides hit it off and opened a "productive training workshop" in the school, and the enterprise and the school jointly carried out the modern apprenticeship education model. The "36th Academy" sent skilled craftsmen to work with school teachers to study teaching and formulate talent training programs.
The company specializes in production technology, while our specialty focuses on artistry. After the cooperation between the two sides, the blue calico clothing produced in Sandan Township has become a hot commodity. Zhu Yong, dean of the Academy of Film and Television Arts, said.
Every holiday, teachers and students majoring in film and television tourism plan the tea picking festival in Sandan Township, and students and villagers wear blue calico to stage costume dances together to develop the tourism resources of Sandan TownshipTeachers and students of the tour guide major carefully design the tour route, write the tour guide words, and provide tour guide services for the "36th Academy".Teachers and students majoring in film and television production filmed the changes in Sandan Township, and recorded the progress of the "36th Academy" projectE-commerce students conduct marketing ...... on multiple online platforms
Since the cooperation between the school and the enterprise, the restored old houses of the "36 Courtyards" have been transformed into handicraft workshops, the collapsed and dilapidated primary school has been turned into a blue calico museum, and the local products in the mountainous areas have also been sold all over the country through online platforms. According to statistics, Sandan Township sold more than 10,000 kilograms of agricultural products in six months this year, attracting more than 50,000 sightseeing and leisure tourists, which greatly increased the economic income of local villagers.
Wang Zhaoqing, dean of Zhejiang Hengdian Film and Television Vocational College, believes that the model of "professional full docking and helping a village" has not only helped the development of Sandan Township, but also created a new model for the school to systematically revitalize the countryside. "At present, we are replicating this model to other areas such as Shuangfeng Township, Pan'an County, Jinhua City, Zhejiang Province, and look forward to helping more villages embark on the road to prosperity. ”
China Education Daily, December 11, 2023, page 3
Author: Reporter Jiang Yifeng.