After last year's Zibo fire, the light of wealth in 2024 finally shines on Harbin, a city that has been unknown for a long time, and the entire Northeast region is excited.
It's not a fortune that comes out of nowhere, and the numbers speak for themselves: during the three-day New Year's Day holiday, orders to Harbin increased by 631% year-on-year, and revenue reached 6 billion.
People are speculating and looking forward to what the next city to enjoy good luck will be
Whenever such phenomenal results occur, many people tend to come to the wrong conclusion that as long as there is traffic, they can have everything. As a result, many people will try to get more traffic when they think about increasing their revenue and growth.
However, they did not see that whether it was Zibo at the beginning or Harbin now, what is really important and basic is to be able to undertake traffic and form a certain virtuous cycle feedback mechanism.
However, people often only see the prosperity on the surface in front of them, but they do not see the underlying essence behind them. First of all, there must be a basic product, and a comprehensive business closed loop has been completed, that is, it has been accepted by the market;Secondly, it is necessary to have a basic consumer group, so as to analyze and grasp the pain points and needs of customers, which is conducive to the continuous iteration and improvement of products
Third, it needs to be ready to deliver, that is, to be able to undertake and digest this series of support systems after the flow arrives.
This is the most solid foundation, and only on this basis can you attract traffic accurately. First of all, through the whole network of grass, a large number of store exploration anchors, every day to give you live broadcast of special attractions - for example, in Daoli District, Harbin, there is a street known as "Lunch Street", 13 yuan can eat a vegan buffet, emphasizing affordability and cheapness. There are thousands of restaurants on this lunch street aloneSimilarly, there is a pot wrapped meat for 38 yuan, and it only costs a few dozen yuan for bathing, etc., as if it is the same as the consumption downgrade in 2023. Moreover, the cost of this year's Ice and Snow World is as high as 3 billion, which was announced at the beginning to be the highest in the history. And when the signs of popularity appeared, a promotional video for the creation of "My Surname Ha" similar to the Douyin Divine Comedy "My Surname Stone" was immediately launched, and the response was very fast.
What's more, on the opening day, due to the large flow of visitors, visitors queued for too long and the experience was not good. The official responded immediately, apologizing first and then refunding, which immediately won a lot of goodwill.
There are a few other highlights, such as a warm pavilion, a big moon in the shape of a flying machine, a bodybuilding boy, well-plated frozen pears, a free subway ferry, and more.
One of the most striking is that the Ice City Souvenir Contest launched in early December has led to the participation of the whole city's citizens, which has led to the wealth we see. Experts commented that Harbin not only learned the means of attracting tourists and business development in various places, such as the Zibo barbecue and Hainan concert, but also got full marks in learning.
Next, Harbin will become a model for other cities to follow. Speaking of individuals, in fact, I have been recommending this custom system diagram before, please be sure to take a good look at it:
Did you notice that drainage systems don't come until after positioning and product, and that's a point?
The work behind analyzing customers, polishing products, etc., although invisible to customers, is the cornerstone of entrepreneurial success.
However, many people always expect to get rich overnight and only focus on traffic issues. They think that as long as there is traffic, all problems will be solved.
Have you noticed how many people have really mastered how to handle a lot of traffic?Even if you don't talk about the Internet celebrities who became popular at the beginning, almost all of them follow it"Explosion - bring goods - out of gas"'s scripts, which appeared and disappeared one after another, became popular and lonely.
One of the most typical examples is the female teacher who exploded because of "dig, dig, dig"**, and her peaceful life was completely shattered after the fire. Because she was not prepared, she could only rely on live streaming as a way out.
Bringing goods is selling other people's things, and it can also be used as a transition for ordinary people, but on the road to live streaming, do you really understand how cruel it is?
If you can't become a real head streamer, how much autonomy do you have as an individual?To make money, you must first develop your business acumen!
And when it comes to selling your own products and selling yourself, it is the real viable way out for ordinary people.
The problem is that it is very difficult for ordinary people to polish products on their own. If there is no upfront accumulation and no one to bring, it is basically a dead end.
I understand these difficulties very well. There are too many people like dumplings in a teapot, and they are in stock but can't be sold.
Therefore, I specially designed a dual-domain closed-loop system to solve the above problems. If you are already a professional master in a certain segment, INA will help you get through the whole process of positioning-product-drainage-transaction-fission-monetization, and take you to become the king of your field.
Not only can you personally complete the business closed loop, but also help you become the exporter of the business model of the entire industry, successfully improve a dimension, and expand the business space from 2C to 2B.
Like this:
If you don't have a service or product, then you can directly copy my products, content, and models into small but beautiful systems and platforms named after your name and image:
Only after you already have a solid foundation and foundation, when a large amount of traffic comes down one day, you can catch it as firmly as a rock.
However, even without a lot of traffic, to be honest, we guys don't feel like we need that much traffic. The ideal and safest business model looks like this:
Step 1: Establish a small closed loop and standardize it for replication
Step 2: Improve the dimension and lay out the entire industry niche;
Step 3: On the basis of parallel and downward compatibility, the flywheel effect is promoted.
If you don't understand, first of all, I suggest you read "To survive in 2024, you must learn to play "game"!This article. Second, let me verify it for you again with the numbers:
Suppose you have 100 accurate followers on WeChat, select 100 people to become your basic customers, and then select 10 people as your copy clones, that is, super individuals with an annual income of one million, in fact, only 100 accurate customers are enough.
Once you've established this foundation, the flywheel is already turning. What happens next depends on your cultivation.
As for the annual income of millions, in our case, it is really just the basics of entry.
So, it's important to realize that traffic isn't the most important thing.