After years of development, Chinese brands of mobile phones have occupied more than half of the global market. However, when it comes to the high-end segment, Apple has been leading the way for the past few years. However, recent market data shows that domestic brands are shaking Apple's high-end status. Xiaomi's performance was particularly eye-catching, not only reaching 524 activations in November30,000 units, and has achieved significant growth in the high-end market.
According to data released by market research agency BCI, Xiaomi's growth rate in November was as high as 441%, maintaining a year-on-year growth rate of more than 40% for five consecutive weeks, highlighting its strong momentum. In contrast, Apple's growth rate is only 22%, which is much lower than Xiaomi's. At the price of 4K+, Apple's market share fell by 21% year-on-year2%, indicating that its high-end market has been significantly impacted. And the main brands that caused this impact are Huawei and Xiaomi.
In the high-end market, Xiaomi's share has surpassed that of other brands other than Huawei and Apple. Xiaomi, Huawei and Apple have won nearly 90% of the share, which shows that these three and other brands have formed an absolute gap. The most direct factor in Xiaomi's ability to make a breakthrough in the high-end market is the success of the Xiaomi 14 series. The omni-channel sales of the Xiaomi 14 series exceeded 1.44 million units within 10 days of its launch, and as of November 24, the number of activations of the Xiaomi 14 series reached 2.27 million units.
Behind the success of the Xiaomi 14 series, it is mainly the success of Xiaomi's high-end strategic transformation. In order to achieve high-end, Xiaomi has made a lot of investment, and the product concept has also changed, from leading parameters to leading experience. Xiaomi Surging OS was born to create a whole ecology of people, cars and homes, and the Xiaomi ecosystem is attracting users of other brands to try it out and switch to the Xiaomi camp with its advanced intelligent experience.
With the return of Huawei and the rise of Xiaomi, the domestic mobile phone market pattern has changed a lot. In particular, the changes in the high-end market will be more obvious, and the pattern of the top three in the high-end camp of Xiaomi, Huawei and Apple has taken shape. This is undoubtedly a good thing for the domestic mobile phone ** chain to move towards the high-end of the value chain. It is also a good thing for consumers, because in this way, everyone not only has more choices, but also can endure less operation of constantly squeezing toothpaste from manufacturers.
In the future, domestic mobile phone brands will continue to make more breakthroughs in the high-end market. With the continuous progress of technology and the change of consumer demand, domestic brands will continue to strengthen their innovation capabilities and brand influence, and further narrow the gap with international brands. As one of the leaders, Xiaomi will continue to lead the development trend of the domestic mobile phone market and bring more surprises and choices to consumers.