This article**: Times Weekly Author: Wang Chenting.
The development of Chinese's human resources outsourcing industry is experiencing the third wave, and enterprises going overseas is the most important wave in the third wave."
This is ManpowerGroup (02180.)HK) was the subject of a recent speech at the Guangdong-Hong Kong-Macao Greater Bay Area Services** Conference. A few days ago, Cui Zhihui, Executive Director and CEO of ManpowerGroup Greater China, accepted a detailed interview with a reporter from Time Weekly on this content.
Zhihui Cui, Executive Director and Chief Executive Officer of ManpowerGroup Greater China
ManpowerGroup is a global leader in human resources, providing more than 20,000 companies with integrated HR solutions such as flexible staffing, talent hunting, IT outsourcing, recruitment process outsourcing, public sector consulting, corporate training and organizational development.
In the context of industrial transformation and upgrading, the human resources industry has ushered in new challenges, with the coexistence of "difficulty in finding a job" and "difficulty in attracting talents", and releasing the development potential of talents has become a key topic for enterprises to overcomeWith the new trend of globalization, enterprises have gone overseas, and new needs have emerged, bringing new tests and new opportunities to human resource service enterprises.
How is the third wave understood and how has it changed?With the Group's global network, how does ManpowerGroup stand out in the new wave of "private customization" and help Chinese companies share global opportunities?In the interview, Cui Zhihui told reporters about their actions and thoughts.
The three waves of the human resource outsourcing industry, who is in charge of the ups and downs?
In Cui Zhihui's view, the first wave is the first decade of the 21st century, when the industry is just starting and the business scale is relatively small. This period was also the beginning of ManpowerGroup's entry into the Chinese mainland market. In the midst of China's accession to the WTO and a large number of foreign-funded enterprises coming to China, ManpowerGroup has established its advantages with the world's leading comprehensive human resources solutions.
The second wave is the second decade of the 21st century, thanks to the support of various national industrial policies, the human resource outsourcing industry has grown by leaps and bounds, "the international concept and service standards of human resource outsourcing have gradually penetrated into all aspects of enterprise operations, and the volume of human resources companies has grown rapidly." During this period, the biggest companies in the industry, including ManpowerGroup Greater China, went public. Cui Zhihui said.
Now, in the third decade of the 21st century, the complexity and uncertainty of the external environment have increased, the domestic economy is facing cyclical changes, and industrial transformation and upgrading and high-quality development have become the main theme. As a service provider, the human resources industry is facing unprecedented challenges.
The third wave is more from the customer demand side to force service companies to make changes and adapt to demand. Although traditional outsourcing companies enjoyed high gross profit margins in the early days, they are difficult to adapt to the new wave. With the group's own business layout in 78 countries and regions and more than 20 years of deep cultivation in the human resources industry, we have core professional advantages and have strong competitiveness in both 'recruitment' and 'management'. Cui Zhihui bluntly said that in fact, ManpowerGroup has an advantage in the third wave and ushers in new opportunities.
How to save 70% of the time and 30% of the cost of overseas enterprises?
The company's going overseas is described by Cui Zhihui as "the most important wave in the third wave", and it is also the biggest opportunity that ManpowerGroup is currently facing.
Under the wave of globalization, "going out" has undoubtedly become an important strategic choice for many enterprises. According to the 2022 Statistical Communiqué on China's Outward Foreign Direct Investment, China's outward FDI flows were 1,631 last year200 million US dollars, ranking second in the world;Taking Guangdong Province as an example, in July this year, the Guangdong Association for the Promotion of Small and Medium-sized Enterprises conducted a survey on the overseas investment of small and medium-sized enterprises, showing that 25% of small and medium-sized enterprises have invested overseas, and 4038% of the companies said they had the intention to invest abroad.
Talent is the first element for Chinese enterprises to deploy overseas. However, challenges come with opportunities, and the difficulty of human resources has become the primary problem to be solved by enterprises.
For overseas enterprises, the labor regulations, national customs, management models, and corporate cultures of various countries are different, and talent recruitment and management are not only difficult, costly, and inefficient, but also have extremely high compliance risks. The person in charge of human resources of an enterprise's overseas business revealed to reporters that because one person needs to connect with overseas teams in multiple countries, just because of the existence of jet lag, "the most basic sleep has become a big problem".
Professional human resources agencies are looking for new opportunities under the wave of going overseas - Cui Zhihui told reporters: "The demand for human resource outsourcing for enterprises going overseas is growing rapidly, and ManpowerGroup has started to land related businesses last year, and this year it has ushered in gratifying growth with word of mouth." ”
Starting from the needs of enterprises, ManpowerGroup has created a centralized one-stop solution to achieve the implementation of a single business demand and the implementation of multiple business implementation. "That is to say, enterprises only need to connect with us, and then we will connect with teams around the world to carry out specific business layouts according to local conditions, and empower enterprises to go overseas to solve actual employment problems. Cui Zhihui explained.
ManpowerGroup's solutions not only provide basic services such as recruitment and employment, but also include various detailed services such as work permits and background checks, and the delivery and settlement processes are unified to cover all employment needs of enterprises.
The average time it takes for a domestic company to establish a branch office overseas is 6 months. Cui Zhihui said that through ManpowerGroup's solution, it can save about 70% of the time and 30% of the cost of overseas enterprises in terms of manpower.
This is where we come in. Cui Zhihui revealed that ManpowerGroup's corporate human resources solutions have been implemented in more than 30 countries and regions around the world, and are still expanding the scope of services to meet the needs of customers.