December 28th,2023 4th Fintech Application and Service ConferenceIt was successfully held in Shanghai. Celebrities gathered and elites gathered to discuss the topic of "Empowering the Development of Science and Technology Innovation Industry, Finance and Data Two-Wheel Drive", including hot topics such as innovation cases of science and technology finance industry, industry development trends, financial services for the whole life cycle of enterprises, listing services for science and technology enterprises, and ecological and industrial development in Huangpu District. More than 300 visitors from financial-related institutions gathered at the scene to share forward-looking views, discuss the cutting-edge development of financial technology, gain insight into the development of the industry, and analyze hot new tracks.
Under the guidance of Shanghai Modern Service Industry Federation, Shanghai Financial Industry Federation and Shanghai Data Group, the conference was jointly organized by the Fintech Service Professional Committee of Shanghai Modern Service Industry Federation and the Fintech Professional Committee of Shanghai Financial Industry Federation and relevant units.
Beijing Digital 100 Information Technology*** as a strategic partner of the conference, participated in the whole process of the conference and co-hosted the special sub-forum on financial digital customer experience and customer management at the same time.
Ms. Zhang Bin, President of Beijing Digital 100 Information Technology***He was invited to attend the conference and shared the theme of "Taking Customer Experience as the North Star to Drive the Digital Transformation of Financial Institutions" at the main forum of the conference. The CBIRC's Guiding Opinions on the Digital Transformation of the Banking and Insurance Industries require financial institutions to have a comprehensive understanding of customer needs based on customer perspectives, in-depth insights, and organize service models, marketing and products according to customer needs and characteristics.
On the one hand, to improve the customer experience, financial institutions need to manage customer experience to serve existing customers well and cope with the existing eraOn the other hand, it is necessary to improve the comprehensive operational efficiency of financial institutions, including asset operation efficiency, capital operation efficiency, and human efficiency.
During the conference, under the guidance of the User Experience Alliance, it was jointly sponsored by the Financial Technology Service Professional Committee of the Shanghai Modern Service Industry Federation and Beijing Digital 100 Information Technology"Cohesion Experience, Winning the Future - Financial Digital Customer Experience and Customer Management" sub-forumHeld concurrently.
The forum was first invitedLiu Yu, Deputy Secretary-General of Shanghai Modern Service Industry Federation and Chairman of Standard Innovation CenterMr. delivered a speech from the organizers.
byLiu Yuan, Deputy Secretary-General of China Electronics Quality Management Association and Full-time Deputy Secretary-General of User Experience AllianceMr. delivered a speech at the guidance unit.
In terms of theme sharing, the forum invited 6 experts in the financial industry to share their research results and practical experience in the field of digital customer experience management, providing valuable reference and reference for financial institutions.
Kering, Digital Enablement Partner, Financial Services, KPMG ChinaMr. brought the theme of "New Paradigm and New Thinking on Digital Operation of Customers in the Financial Industry" to share.
He Bo, member of the ITL Organizing Committee of the Intelligent Investment Research Technology Alliance and chairman of Shanghai Qianlu Youguang Digital TechnologyMr. delivered a keynote speech "Using the North Star to Guide the Way of Digital Transformation".
Xiong Ying, Vice President of Beijing Digital 100 Information TechnologyMs. gave a sharing on the theme of "Customer Experience Drives Business Growth".
Zheng Yongqiang, Chief Information Officer, Sumitomo Mitsui Insurance (China)**Mr. shared his thoughts on the theme of "Smart Technology Reshapes Customer Relationships and Customer Experience".
Zheng Zhi, President of Beijing Digital 100 Information Technology *** Customer Experience Research InstituteMr. brought the theme to share the "Practice of Digital Experience Management Platform".
The roundtable discussion at the end of the forum is inJiang Zhenxing, former executive director of the Fintech Research Center of Shanghai Gaojin Institute of Financial Research and founding dean of Zhong'an CollegeUnder his chairmanship, Mr. Kering, Partner of Digital Enablement in the Financial Industry, KPMG China, Mr. He Bo, Member of the ITL Organizing Committee of the Intelligent Investment Research Technology Alliance, Chairman of Shanghai Qianlu Youguang Digital Technology***, Mr. Zheng Yongqiang, Chief Information Officer of Sumitomo Mitsui Insurance (China)**, and Mr. Zheng Zhi, President of Beijing Digital 100 Information Technology *** Customer Experience Research Institute, jointly discussed "How to improve customer experience is not only the starting point of digital operation, but also the key to sustainable digital transformation" Topics for in-depth discussions.
At the meeting, the forum was heldThe release ceremony of the group standard of the "User Experience Financial Industry APP Evaluation Guide".。This standard constructs an APP experience evaluation system for financial users, and defines the index content and evaluation methods of each dimension, so as to achieve more accurate insight and in-depth understanding of users, effectively link financial institutions and consumers, improve the efficiency and competitiveness of financial products and services, and provide guidance for financial institutions to improve the design of APP interfaces, which has important guiding significance for the development and application of financial APPs.
As the core competitiveness of financial services, customer experience has become a key factor for financial institutions to compete for market share and customer loyalty. Responding quickly to market changes and creating a superior customer experience has become the focus of financial institutions to expand their business and stay competitive.
As the winner of the 2023 "Golden Wing Award" Annual Fintech Integrity Brand Award of this conference, Digital 100 hopes to work together with financial institutionsIt provides useful reference and inspiration for the digital transformation and upgrading of the financial industry, and helps financial enterprises to be fully prepared for the upcoming 2024.
User Experience Financial Industry APP Evaluation Guide" group standard participation, please contact: Xue Qiang 13683067077