Recently, in the "Chun'an Taste Experience Hall", the staff of the women's post of the Chun'an Qiandao Lake Construction Group Agricultural Trade Company are carrying out live broadcast of sun-dried noodles with goods facing the mobile phone camera, and more than 2,000 yuan of sales have been sold through this live broadcast, adding help to farmers to "thin down and increase income".
The live broadcast of helping farmers is a new way for the party branch of the agricultural trade company to deepen the "Internet +" to help farmers. Based on the online platform of "Qiandao Cloud Vegetable Farm", the Party branch of the agricultural trade company gives full play to the active role of Internet e-commerce, opens up a special area for agricultural assistance, and enriches online agricultural sales activities. At the same time, the live broadcast room of Yuncaichang was used to carry out the live broadcast activity of "Exploring the Taste of Chun'an" and launched the relevant small ** of Yuncaichang to actively promote Chun'an agricultural products. Since the beginning of this year, more than 15 activities have been carried out such as live broadcasts and ** of "Women Helping Farmers", which increased by 30% year-on-year compared with last year's online sales of Yuncaichang.
In order to help young business households improve their market sales ability through online drainage, e-commerce training companies have been invited to give free lectures and face-to-face communication and guidance for business households. It is understood that the average monthly sales growth of operators who have opened online sales channels such as live broadcast has been 20%.
At the same time, the party branch of the agricultural trade company is also guided by the party building brand of "Wuxin Market", that is, to "brand assured, shopping comfortable, warm service, concentric, food peace of mind" as the starting point to improve and improve the service quality of the "vegetable basket", and create a "vegetable basket" people's livelihood service pioneer project.
When I first came, there were not so many people who produced and sold themselves, and there was still a surplus of a basket of lotus root to be sold from the opening of the market to the closing of the market every day, and now the two baskets of lotus root were basically sold out at more than 9 o'clock. Uncle Xia, a "newcomer" who has entered the self-produced and self-sold area to sell lotus root for less than half a year, mentioned the current situation and showed a happy smile.
In order to enhance the sense of gain of the service objects of the farmers' market, the party branch of the farmers' trade company has improved the "party building +" element to improve the service quality. Set up a pioneer post for party members and a "dandelion" pioneer service station in the market, carry out the "three bright" services and operations of party members and party member business households, and use a variety of carriers to actively play the vanguard and exemplary role of party members to serve the masses. By establishing a list of service needs, clarifying corrective measures, goals and time limits, and consolidating rectification responsibilities, we are committed to transforming the "problem list" into an "effectiveness list". Through the construction of the "five-heart market" party building brand, we will create a comfortable, warm and assured consumption environment for consumers, and make every effort to create a market image of state-owned enterprises that the people can trust.
In order to solve the worries of the operators, the party branch of the agricultural trade company innovated the new sales model of "agricultural trade + agricultural product experience" to attract more customers by increasing the new shopping experience. By building the "Chun'an Taste Experience Hall" to open up the "last mile" sales channel of local agricultural products, attract external tourists and local consumers to visit and shop with the help of tourism, and vividly increase the experience of consumers by showing and participating in the on-site production and tasting of agricultural products, which will help to build a county-level farmers' market innovation and business highlights.