Why do cable companies have to sell TVs?

Introduction:Many netizens said that radio and television sold TVs a long time ago, but they didn't make money at all. Some netizens also said that the article was too general.

Let's talk about this in this article.

Background

The innovation-oriented economy is an economy with a higher level of division of labor, a more refined industry, and a more dependent economy, which requires higher professional knowledge and concentration of operators, and cannot do everything.

The radio and television network should change from the "broadcast network + set-top box" model to the industrial division of labor model of the broadcast network and TV terminal, but because of the enemy on all sides of the sales and the lack of external resources for transformation, it can only be self-reliant.

As the trend of large TV screens becomes more and more obvious,The maintenance and transportation of TVs are becoming more and more inconvenient,In the future, it is necessary to provide one-stop service close to users,There may be TV 4S stores。

If the problem of cable TV directly connected to the TV set is solved, cable TV employees are most suitable for running a TV 4S store.

However, many netizens said that cable TV companies have sold TVs for a long time and do not make money at all.

Why not make money?

Cable companies have a long history of selling televisions.

According to TV manufacturers, during the period when cable TV monopolized the market, the money earned from viewing fees could not be counted, and the little money earned from selling TV was not taken into account at all. The proportion of TVs sold through cable TV channels was about 5% at its peak.

Later, cable TV went downhill, and I wanted to increase the turnover by selling TV sets, but I was unwilling to pay cash, and the TV manufacturers didn't pay on credit, what should I do?

Then find a first-class businessman who advances funds in the middle, add a few points, and add a few more points to the cable TV provincial network company. At this time, the TV has no advantage, if it is sold very slowly, the price of the TV will be reduced, and there will be no doubt.

If the TV set is the same as the radio and television business, it will be extremely high.

In order to cooperate with cable TV companies to sell TVs, manufacturers sell the models sold to cable TV on the e-commerce platform with false standards**, so that these TVs look very profitable, and TVs with the same configuration**, are higher than those in offline stores, and higher than those of TVs with the same configuration online.

However, the number of low-IQ leeks that buy this kind of TV is limited, and even in one province, it can't sell a few units a year, and in the end it can only be sold at a loss.

With the rise of IPTV OTT, the proportion of online sales of TV sets is getting higher and higher, and the offline traffic of cable TV has decreased significantly, and there are even fewer leeks.

Why not have county-level or township radio and television networks directly purchase goods from manufacturers, without middlemen to make the difference, and reduce the transaction cost of TV sets in radio and television channels?

This has to mention the unified purchase and sales of cable television under the planned economic system, that is, unified procurement and sales.

Even, after the integration, the provincial radio and television network whose power and interests have shifted upwards should make the set-top box advertising and on-demand services of unified purchase and sales. TVs are not exempt from vulgarity, and they also have to ** these businesses, or even more ruthlessly.

Under the unified purchase and sales mechanism, radio and television workers can only sell ** TV brands designated by their superiors, and the probability of making money is almost the same as hell.

The proportion of TV sales in the cable channel is basically zero.

3.Why do cable companies have to sell TVs?

This has to start with the recent governance actions of the State Administration of Radio, Film and Television and the Ministry of Industry and Information Technology.

On September 28, Zhu Yonglei, deputy director of the State Administration of Radio, Film and Television, said at a press conference of the State Council Information Office, strive to realize the use of the same remote control for TVs and set-top boxes as soon as possible, and finally launch the all-in-one TV and set-top box.

The TV is already an Internet terminal, and the direct connection of radio and television to TV is equivalent to restarting the triple play integration that failed in the past.

It is important to note that this direct connection does not only refer to cable TV, but also to IPTV.

On August 16, the Ministry of Industry and Information Technology held a symposium on TV direct connection scheme enterprisesIPTV direct-to-TV set included

It is reported that the IPTV TV integrated with the TVs and set-top boxes of the three major operators has reached 10 million. Operators are rapidly expanding the range of TV terminals that support IPTV by means of door-to-door installation.

In other words, the new reform measures will make the cable TV industry face more fierce market competition from IPTV.

Every time an operator strives to connect a TV, it is equivalent to saving at least 200 yuan in the cost of high-end smart set-top boxes, and it will also bring potential pay-TV revenue.

The stickiness of pay-TV direct-to-TV users is very high.

Even if the pay-TV revenue is calculated at 100 yuan per year, it can bring 500 yuan in revenue within 5 years, plus the cost of the set-top box saved, the total revenue can reach 700 yuan.

China's TV sales last year were 36.34 million units, with a total annual revenue of more than 20 billion, which will be shared by IPTV and cable TV.

If telecom operators and TV manufacturers form a division of labor model similar to that of mobile networks and mobile phones, a new network effect will be formed.

Cable TV and IPTV, whoever takes the lead in large-scale direct connection with TV will take the lead in the annual revenue of more than 20 billion yuan, forming a network effect in the TV large screen market, and setting the entry threshold for latecomers.

4.Make money for frontline workers

Through the above analysis, it can be seen that it is actually an urgent matter for cable TV to become a sales channel for TV sets.

However, with the current operating system and mechanism of cable television, it is difficult to open up the situation in selling television. Radio and television network workers should directly establish contact with TV manufacturers and sell TV sets at low prices.

China's mobile phone sales account for about 30% of the operator's channel.

When cable TV and IPTV are directly connected to TVs, assuming that the operator's channel TV sales account for 30%, the annual sales volume will exceed 10 million units.

If there are no middlemen to make the difference, some of these TVs are sold directly by radio and television employees, which can greatly increase the income of front-line employees.

If there is a supporting incentive policy, the TV sales will be combined with the first-class dual-track system reform, and the business subsidy will be provided for the users who buy TV, which will not affect the existing user system, and can also realize the integration of cable TV services with the market, break the existing deadlock, and quickly form a win-win situation.

However, if you start with a low** small-size TV, you can enter the exploration stage with low risk and low threshold, and seize the opportunity, even if it is not successful, there will be no loss.

We believe that in the future, there will be many radio and television network workers who will become TV 4S store owners. Taixin has launched a 32-inch small size smart TV for those who are willing to explore opportunities and ignite their dreams.

Taixin's small TV is manufactured by Huike.

Huike is a major TV OEM factory, and almost all TV brands have OEM in the factory, and the quality is guaranteed. As long as there is a certain amount, it can be shipped directly from the foundry.

If cable TV is directly connected to the TV set and the model of selling TV is successfully explored, more TV brands and models can be selected in the future.

For example,Sell tens of thousands of yuan of Hisense120Inch laser TV to a rich man with a large living room,32Inch small TV is used in a small room。

The market-oriented sales model of TVs can also be extended to set-top boxes, which can effectively solve the problem of expensive set-top boxes and few varieties.

At the end of the full text, if you think it is beneficial to the development of the industry, please feel free to like it or discuss and comment.