Southeast Network December 11th (Reporter Zheng Xiaodan) "Three-two-one, the seckill begins!.""On December 11, the Nuangu e-commerce platform ushered in a hot live broadcast. It turned out that the "Fujian Tesco Sisters Accompanied" Fujian Province Women's E-commerce Live Broadcast Activity entered Taining County, Sanming City, to promote local and Ningxia agricultural products. Started in Sanming Taining, the Nuangu e-commerce platform that came from Taining flavor has built a bridge between local farmers and gourmets on the other end of the network, so that Taiwei can go out of the mountains and become a new way for local people to get rich.
Resolutely resigned to help farmers have been on the road to select, test, feedback ......Although it is already sitting on 31A local "Internet celebrity" with 60,000 fans, Deng Ruilian still insists on selecting live broadcast products by herself, and feeds back the product improvement opinions to farmers as soon as possible. Compared with the previous single-handedness, now she has another identity, which is the person in charge of the Nuangu e-commerce platform.
In the live broadcast industry, Deng Ruilian is one of the first local people to "eat crabs". Originally a staff member of the medical insurance window in Zhukou Town, Taining County, she resigned from her stable job in the eyes of outsiders in 2020 despite the opposition of her family and plunged headlong into the e-commerce live broadcast industry. "I want to help farmers while I'm still young and help our hometown do something. She said. When the live broadcast was just starting, the concept of specialty gift boxes had not yet taken shape in Taining, and a platform was urgently needed for integrated sales. As a result, Deng Ruilian found two other like-minded sisters to build a network information sharing platform such as *** store, micro store, and Douyin with "Taining Taste and Warm Aunt" as the main body, and registered a number of trademarks such as "Warm Aunt" and "Lotus Love" to drive the sales of high-quality Taining agricultural products.
2020 coincided with the new crown epidemic, and a farmer's first call made Deng Ruilian's heart ache. It turned out that due to the impact of the epidemic, more than 3,000 ducks raised by the farmer at home were unsalable, and he wanted to help sell the ducks through Deng Ruilian's live broadcast team. After receiving the **, Deng Ruilian went straight to the farmer's house the next day to see the breeding situation and the condition of the ducks. Within three days, the farmer's ducks were sold out in Deng Ruilian's live broadcast room. "I was very touched by the fact that he came to our base to thank me with a duck. It was also that success that made Deng Ruilian even more convinced that her choice was correct, and she continued to plan the road of helping and supporting farmers. With the growth of the live broadcast team, the role of the Nuangu e-commerce platform in helping farmers and rural revitalization is becoming more and more crucial. Nowadays, more and more farmers are coming to their doors, hoping to add their products to their sales platforms.
It began with live broadcasting, and the pace of innovation began with live broadcasting, but the footsteps of the Nuangu e-commerce platform did not stop at a single level. In order to better promote agricultural products, the Nuangu e-commerce platform also shot a short **, aiming the lens at the simple farmers, the beautiful mountains and the fertile land. In addition, the platform has also established a cooperative relationship with farmers for the sale of high-quality agricultural products, which not only allows farmers to maintain long-term and stable income increases, but also increases the channels of agricultural products on the online platform, and also allows "foodies" across the country to buy natural and green high-quality agricultural products.
Taining is a typical Danxia landform with beautiful natural scenery. In Taining tourism, boating in still water, a water and a mountain are the best gifts of nature. During the live broadcast, Deng Ruilian keenly smelled the new possibilities of e-commerce, and began in October 2021 to use the local rich history and culture and beautiful landscapes to endow Taining County with rich tourism resources. In the process of live broadcasting, Deng Ruilian and her team formulated an e-commerce development model of "helping agriculture + tourism + e-commerce", that is, using the Internet as a link point to deeply integrate tourism and agriculture, vigorously develop new tourism formats of ecological tourism and leisure agriculture, and develop tourism routes and tourism products. At the same time, she also led the team to actively look for social assistance resources, and used mobile information services to actively connect with farmers, cooperatives, and schools and enterprises.
In order to help rural revitalization and promote the promotion and sales of local agricultural products, Deng Ruilian and his team innovated the new format of rural tourism through the development model of "helping agriculture + tourism + e-commerce", combined with the protection, development and utilization of ancient villages of folk culture, and promoted the sales and promotion of agricultural products through short + live broadcast. Under the model of "helping agriculture + tourism + e-commerce", Deng Ruilian led the team to carry out more than 2,000 live webcasts, helping farmers across Sanming to promote nearly 200 kinds of agricultural products such as dried bamboo shoots, chickens and ducks, and flowers. Up to now, Deng Ruilian has driven more than 1,000 farmers such as Li Tianlin, Wu Zhongsheng and Yu Jun to sell agricultural products with an amount of more than 50 million yuan.
"I want to thank your daughter, if it weren't for her help, we wouldn't be able to sell anything." Now, Deng Ruilian's parents no longer oppose their daughter's resignation and entrepreneurship. Because they walk on the Taining Road, they can also receive such a voice of gratitude.
On Deng Ruilian's side, her entrepreneurial road did not stop because of gratitude, and she also led a group of people to get rich. At the beginning of 2023, her company proposed the "139" service system to build agricultural tourism e-commerce, that is, "1" refers to a service team, "3" refers to the three major fields of agriculture, tourism and the Internet, and "9" projects refer to agricultural development, rural development, high-quality agricultural products, rural tourism, leisure and health care, research and sketching, Internet +, cultural media, and talent training. Up to now, Deng Ruilian's company has built an e-commerce public service center for Shangqing Township, Taining, combined with the unique regional culture, implemented the "168" characteristic rural agricultural tourism e-commerce model, and signed 265 purchase and sales contracts with farmers and poverty alleviation households to help sell rice, dry goods, poultry and other agricultural products. Among them, they have brought 185 women to employment, driven the employment and income of rural households and poverty alleviation households, and contributed to rural revitalization.
The Taining County Women's Federation also relied on the Nuangu e-commerce platform to establish the "Sister Entrepreneurship Micro Home" and the e-commerce operation center to establish the "Sister Entrepreneurship Micro Home", which has provided support services for the majority of women's e-commerce entrepreneurship for a long time. Women's federation organizations at the county, township, and village levels have fully cooperated with the party and government departments in all aspects of the work on the development of e-commerce. Up to now, Taining County has built 1 county-level e-commerce public service center, 1 county e-commerce live broadcast center, 6 county public live broadcast rooms, 9 township live broadcast rooms, 112 village-level live broadcast rooms, and more than 20 social live broadcast rooms. Cadres and women backbones of women's federations at all levels have become the main force in live broadcasting.
Deng Ruilian is just a microcosm of the Taining Women's Federation's focus on the action deployment of "striving for excellence through deep learning, daring to be the first, and striving for efficiency through hard work", giving full play to the unique role of women in rural revitalization. It is understood that the local women's federation focuses on the "Internet +" new economic model, and injects new forces into the development of rural revitalization and economic development through a number of measures such as building a platform, creating an atmosphere, and holding training, and enhances the ability of rural women to start a business and get rich.