Southeast Network December 11th (Reporter Zheng Xiaodan) "What are you doing, King?""Open the short ** of Wang Yifei, chairman of Fujian Imperial Tea Industry and director of the Sanming Women's Federation Women Entrepreneurs Association, all of them start with a cordial question, and then introduce the traditional skills of Shaxian County, Sanming City, one of the provincial intangible cultural heritages of Fujian Province - Shaxian Hongbian tea making skills.
What is Red Edge Tea?Why did it originate in Shaxian County, the "hometown of Chinese snacks"?Today, let's approach Wang Yifei together and see how the county town with fragrant snacks echoes with century-old tea.
Returning to their hometowns to start a business drives the villagers to get rich.
Talking about his journey in the tea industry track, Wang Yifei has something to say.
The first pot of gold in my life was earned in Taining. In 2004, Wang Yifei from Shaxian County came to Taining for the first time to sell high-quality products and started his first business in his life. Unable to let go of her feelings for her hometown, she returned to Shaxian in 2013.
At the beginning of the business of Hongbian Tea, although many people suggested that Wang Yifei should start from being familiar with her old business, she firmly chose to promote the unique Hongbian Tea in her hometown. Faced with the incomprehension of the people around him, Wang Yifei touched the tea cup that followed him to "fight in the south and the north", and already had the answer in his heart. It turned out that she had become a tea enthusiast, carrying her favorite tea in her bag for a long time, and also carrying her own tea cup.
After learning about the history of Hongbian tea, she was deeply attracted by the cultural heritage of Hongbian tea in Shaxian County, and also believed that Hongbian tea has great market prospects. "Red edge tea has a history of more than 200 years, but not many people promote it. "Choosing a tea mountain, building a tea factory, and opening a store ......After choosing the goal, Wang Yifei began to weave his own prosperity scripture and led the local people to get rich together.
Every year when the picking season comes, Wang Yifei hires local farmers to participate in the picking.
Located in Dongjie Village, Xiamao Town, Shaxian County, more than 700 acres of tea mountain, there are three harvesting seasons a year. Wang Yifei hires local farmers, especially unemployed women, to participate in the harvesting. In addition to the sales promotion of the store, she also promoted Shaxian Hongbian tea through short **, which attracted the attention of many unemployed mothers. "They came to consult Hongbian Tea, and then wanted to open their own store and become franchisees or ** merchants. Wang Yifei gave careful guidance to the mothers who came to consult, and used her strength to drive more women and sisters to start a business together.
The original roasting tea makes the tea good and more cost-effective.
In addition to attracting Bao Ma to participate in entrepreneurship, it has also greatly enhanced the popularity of red edge tea.
Relying only on one person and existing resources to promote a product is limited, and the ability to show is also limited. In Wang Yifei's view, the best degree of e-commerce can be sold online and then drained offline, so that more people can learn about Shaxian Hongbian tea through short ** or links. Therefore, Wang Yifei insisted on shooting relevant short **, including tea culture, tea etiquette, and the benefits of drinking tea, so that more people could understand Shaxian Hongbian tea.
An unexpected local promotion made a couple who traveled to Sanming brush Wang Yifei's short **.
With the question of "what kind of tea is Hongbian tea", they walked into Wang Yifei's Royal Tea Wang Hongbian Tea *** warm color decoration, spacious and transparent hall, and green plants everywhere on Shaxian Cultural Street, and the tourist couple entered the store with apprehension. When they tasted the local semi-fermented oolong tea, Shaxian Hongbian tea, they had a new experience of oolong tea. I thought that tea was very expensive, but as a result, they purchased more than a dozen tea products at once, and spent nearly 2,000 yuan.
Wang Yifei (middle) often tastes tea and talks about traditional culture with tea-loving sisters in her own store.
Many people think that tea is high-end, but it is not. Wang Yifei talked about his insistence on selling tea mountains at the beginning, just to save intermediate links, reduce profits, and also hope to change people's concept of 'sky-high tea'. "It is my original intention to let more people who love tea drink a cup of pure tea. This is in line with this original intention, Wang Yifei positions customers in the ordinary working class, and makes affordable tea enter thousands of households.
Promote the conversation with tea, and infiltrate the family with traditional culture.
Pay attention to Wang Yifei's short **, and it can be found that among her **, female tea drinkers are the majority.
We focus on traditional culture. In traditional culture, women are the core of a family. In Wang Yifei's view, a woman can influence three generations, and when women start drinking tea and then understand tea culture, they can understand traditional culture from the history of tea. At the same time, through the edification of tea culture, women can cultivate their own self-cultivation, and can also drive their families to cultivate themselves in tea tasting, so that children can understand the tea production process, production skills, and traditional cultural education.
Wang Yifei not only thinks so, but also does so. In addition to relying on her corporate stores to share tea, she also uses Chashan as a teaching base to carry out in-depth cooperation with local schools and kindergartens, and uses educational resources to promote the prosperity of local culture and industry.
The research activity was held in a tea factory, courtesy of the interviewee.
In the field research activities carried out in his tea mountain, Wang Yifei allows more children to get close to nature and experience the process from tea picking to tea making. In her view, this is not only the inheritance of traditional culture, but also an active participation in rural revitalization. "We believe that through education, more people can understand and love tea culture, and pass on this traditional craft. She said.
Drinking water and not forgetting to dig wells, Shaxian Hongbian tea has made Wang Yifei an Internet "celebrity", but she still does not forget the grace of cultivation in her hometown. In addition to developing the tea industry, she also actively promotes the integrated development of primary, secondary and tertiary industries. Promote local agricultural products through e-commerce platforms, increase farmers' income, and help the development of rural economy. "We will also actively participate in social welfare undertakings and contribute to rural revitalization so that more people can benefit. She said that under the guidance of the Sanming Women's Federation, she will use the platform of the Municipal Women's Enterprise Association to unite more women entrepreneurs and sisters to report for development and win-win cooperation.