There is an extreme phenomenon in the new energy market, and many people only know one of them, but they don't know the other.
That is, the sales of new cars are rubbing, an illusion of prosperity, but the second-hand car market is like a frosted eggplant, and the collapse is very obvious.
For example, the ideal L8 I bought half a year ago, there was no discount when I bought it, and the price was reduced by about 30,000 yuan today, and the price of the second-hand car market continued to drop by about 50,000 yuan.
Tossed inside and out, this car lost at least 80,000 yuan.
I don't think any consumer has any perception of the loss of 80,000 yuan, even if it is the so-called "high-end product" ideal L series, the owner's perception of the 80,000 yuan is still very obvious.
The landing price of the ideal L8 Pro bought a year ago is about 350,000, and now the second-hand cars listed on the Internet are around 280,000-290,000.
Sold to car dealers, it will be pressed down by about 10%-15%, the current car market is not good, the 250,000-level market is fiercely competitive, and there is a trend of competition heating up in 2024.
As long as the user comes up with the idea of changing the car, the car dealer will make a profit from it, and the first right to sell the car disappears, and the value of the vehicle itself is also declining.
350,000 when buying and 260,000 when selling, this is a very cruel objective fact in the electrified used car market.
This year, we have also bought some electrified products, such as Sylphy e-Power and Volkswagen ID3. Kaizen A07 and AION S Max, these new models have been significantly loosened.
In order to cope with the involution, on the one hand, the company will improve its product strength, on the other hand, it will reduce the product quality, and the technical war and the first war will be carried out simultaneously, which will gain new car users, but let the value of old car owners collapse.
It is impossible for new energy to have any value retention rate.
From an economic point of view, the simpler the structure, the lower the model, and the less equity the model, the more it can lock in the value of the user when selling second-hand cars, such as the era of traditional fuel vehicles, which is stable and the second-hand car market is high.
Of course, traditional fuel vehicles also have the problems of low configuration and weak power.
Since the new energy era, it is true that the sense of experience is better, the acceleration is faster, the sense of technology is better and the NVH is more advantageous, on the one hand, it strengthens the sense of use experience, but it must also be admitted that the residual value of second-hand cars is basically none.
Even for companies as strong as Tesla, the value retention rate of Model Y when selling used cars is not as high as that of second-tier brands in the era of traditional fuel vehicles.
Electrified products bring a new sense of experience, especially in daily use, the economic performance is very outstanding, and the daily pleasure is very comfortable without dealing with gas stations.
But there is a core data is that the replacement cycle of China's first car owner is 4-5 years, and the vast majority of people are going to change their cars after 5 years.
It hurts a lot when selling a second-hand car, and of course, for second-hand car users, it is very cost-effective to buy a second-hand new energy.
For example, the ideal L8 Pro mentioned at the beginning landed 350,000 at the beginning of the year, and now if you find a good car source, you can also win 280,000-290,000, which is very fragrant if you directly save 60,000.
There is a kind of person who buys a car without considering the value retention rate, and plays a "living in the moment", which is also a consumption concept, but if it is linked to value, such a consumption concept will make you doubt life when selling a car.
You think your car can sell a little more, but in fact, it will disappoint you.