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Reporter丨Ning Xiaomin, Trainee丨Li Lin
Produced by丨Aotou Finance (thesankei).
On the occasion of the release of its first product by Xiaomi Auto, it is reported that Li Xiaorui, the former general manager of Great Wall Haval, has become an executive of Xiaomi Auto.
Tianyancha shows that Li Xiaorui has been "deeply cultivated" in the automotive field for many years, has rich practical experience in the field of automobile marketing, and was once the director of SAIC Volkswagen North China, responsible for part of the marketing work. In 2018, Li Xiaorui joined Great Wall Motor as the deputy general manager of marketing in the sales company, and in 2020, he became the general manager of Great Wall's Haval brand. In November 2023, Haval Motors announced that Zhao Yongpo served as the general manager of the Haval brand, responsible for the work of the Haval brand, and did not disclose Li Xiaorui's whereabouts.
Aotou Finance noticed that since Xiaomi's official announcement of car manufacturing, a number of executives from traditional car companies have joined. According to the ** report, in June this year, Wen Fei, general manager of the Haval brand, joined Xiaomi Auto in a low-key manner. Earlier, Hu Zhengnan, former president of Geely Research Institute, and Yu Liguo, former executive deputy general manager of BAIC New Energy, joined Xiaomi Auto.
As the founder and chairman of Xiaomi, Lei Jun's "last major entrepreneurial project in his life", Xiaomi Auto has attracted a lot of attention since it entered the bureau. On December 25, 2023, Xiaomi Auto's official Weibo registration, and on December 28, Xiaomi Auto will officially announce the "Xiaomi Automotive Technology Conference" to show Xiaomi's car-making ideas to the outside world, but will not release related products.