Sanxiang *** reporter Huang Yaping correspondent Teng Fengying.
2.5 kilograms of Tangzhuo king crab with shell is 1388 yuan, and a few stir-fried dishes, and the family birthday banquet is very high-grade. On December 25, Miss Wang, a citizen of Changsha, took advantage of her mother's birthday and invited her relatives to have a seafood dinner at Xu Ji Seafood, with "hard dishes" such as king crab, snails, ginger oysters, and casserole abalone, with an average per capita consumption of less than 400 yuan.
King crab, a high-end seafood ingredient known as "the ocean" in China, is gradually putting down its body. On December 27, a reporter from Sanxiang visited and found that first Hema Fresh and Sam's Club launched king crab prefabricated dishes, and then Xu Ji Seafood, Aduda side stove, seafood E family, etc., reduced the single catty of fresh king crab to about 300 yuan.
According to industry insiders, with the opening of the "King Crab Special Train" by China Railway Express in April and the signing of a $1 billion king crab order between China Eastern Airlines and Russia's Kitai Group, the price of king crab may be further reduced.
The price of king crab has been reduced to less than 300 yuan per kilogram
A crab is a feast. "Flavor of the World II" crab rampant story mentions that the king crab under the icy sea in the Arctic Circle has gone from being an invasive species to being placed on the human table, with raw leg meat plump and full, charcoal grilled to add burnt aroma, and white boiling sweet and moist mouth.
Dressed in sharp armor and domineering, the king crab with a warm nephrite fragrance inside is once prohibitive in China's retail **, but now it is climbing to the tables of more and more consumers in a more accessible form. On December 26th, in the Hema Fresh Huachuang store, the king crab with plump legs and teeth and claws attracted people's attention, and the crab legs were stretched out, which could occupy more than half of the position in the seafood poolIn the freezing area not far away, pre-made dishes such as garlic king crab legs and black truffle cheese king crab legs are labeled with "new arrivals".
Hong Kong-style garlic-flavored king crab pieces, 500 grams box is 188 yuan;A box of garlic king crab legs costs 239 yuan, which is less than 300 yuan per kilogram. According to the person in charge of Hema Fresh Changsha region, more than ninety percent of consumers who buy king crab will choose the "processing" service, and the brand will process the king crab to the extent that it is heated and ready to eat, which not only solves the problem of seafood processing, but also sells more affordable than the whole live king crab.
It can be seen that the presence of king crab in seafood restaurants and seafood restaurants has been further enhanced. At the end of October, Xu Ji Seafood auctioned at the source of the Sino-Russian Hunchun port, and won a whole boat of plate crabs and king crabs totaling 85 tons, and the Russian king crab in Changsha Gate dropped from 796 yuan per kilogram to 656 yuan per kilogramAduda side stove, seafood E family, etc. all add king crab to ***, such as the king crab meal for 6 people at Harbour Bay Seafood Restaurant, with an average consumption of about 230 yuan per person.
**The chain is perfect, and the price of king crab may be reduced again
According to the International Trade Centre, in 2022, Russia accounted for about 94% of the global catch quota for king crabs. The Russian-Ukrainian war began, and Russia was sanctioned by European countries and multinational companies, and sea crabs "swam" from the deep sea of Russia to China. According to Chinese customs data, from January to September 2023, 20,614 tons of live crabs such as king crab and snow crab were imported from Russia, a year-on-year increase of 607%；The total value of imports amounted to 678.7 billion US dollars, a year-on-year increase of 395%。
In addition, the ** chain is also constantly improving. In April this year, China Railway Express launched the "King Crab Special Train", allowing fresh king crab from Hunchun to enter Beijing on the same dayDuring the 6th CIIE, China Eastern Airlines signed a US$1 billion order for king crab with Russia's Kitai Group, and the charter flight of fresh king crab entered China.
The large-scale procurement of the brand grasps the source and grasps the procurement right and the priority bargaining power of seafoodCentralization.
First, the cold chain express solves the pain points of seafood procurement, and the first is naturally reduced. According to industry insiders, many seafood restaurants now regard king crab as a "drainage product" and increase the unit price of store customers.