Author |Zhao try.
The way Xiaomi cars appear is very thunderous.
Before the press conference, Lei Jun repeatedly said on Weibo that this time only the technology will be released, not the product;Immediately afterwards, Xiaomi paid tribute to BYD, Wei Xiaoli, and Huawei one by one on the billboards, and soon some people asked why Xiaomi didn't pay tribute to Geely and Chang'anIt must not be, advertising is a small matter, and the loss of traffic is a big thing. In the past two days, "Lei Jun" has been hanging on the hot search.
The press conference looked very plain on the surface, Lei Jun sang a "one-man show" for more than 2 hours alone, but it was actually carefully designed - before talking about Xiaomi's strongest car machine ecology, Lei Jun spent a lot of time talking about Xiaomi's original intention of making cars, Xiaomi's outstanding achievements in the field of motors, batteries, and manufacturing.
Subtext 1, Xiaomi is full of awe of building a car, and it is true that it invested ten times to build the first car. Subtext 2, Xiaomi Su7 will be more expensive, don't think about 9 pieces of 9, 140,000 9 is impossible.
Ridicule is ridicule, from the perspective of communication, the debut of Xiaomi cars was a success - hundreds of "rice noodles" under the stage must have been **, and I dare to guarantee that no arrangements were made in advance.
Because the dream of Xiaomi cars is really full, and the technology is really strong, at least PPT is displayed like this.
Xiaomi Auto has set two goals: first, to compete with Porsche and Tesla, to create the dream car of the new era;Second, through 15 to 20 years of hard work, it will become one of the top five automobile manufacturers in the world and strive for the comprehensive rise of China.
Left fan Tesla
When showing the technology of Xiaomi cars, Lei Jun greeted Tesla all over the audience, feeling that he had been planning for a long time, and dozens of "most", "only", and "first" were all a little stronger than Tesla.
For the motor, the Xiaomi V6S has a maximum speed of 2100RP, a peak torque of 500N·m, a peak power of 275kW, and a power density of 678kw/kg；The Tesla Model S Plaid motor has a maximum speed of 2000rmp, a peak torque of 480N·m, a peak power of 253kW, and a power density of 622kw/kg。
The Xiaomi V8S motor data is even more exaggerated, with a maximum speed of 27,200 rpm, a maximum output of 578 horsepower, and a power density of 1014kw/kg。"V8S is independently developed by Xiaomi, and the vehicle is expected to be launched in 2025", Lei Jun focused on it, and at the same time, he also mentioned that "Xiaomi's pre-developed carbon fiber intensification and curing winding process, the laboratory has been stable to 35,000 rpm".
Xiaomi will continue to invest in motor research and development, and strive to become an industry leader", Lei Jun said modestly, in terms of the parameters of Xiaomi motor on the public screen, properly "the strongest on the surface".
In terms of batteries, Lei Jun said that "the actual rated voltage of Xiaomi's 800V high-voltage platform is 871V", especially emphasizing that "the battery pack CTB technology and thermal management system are self-developed by Xiaomi, and the battery pack factory is built by itself".
Wholesale a bunch of "most": the volume efficiency of the battery pack is the highest in the world (77.).8%), the cooling area of the battery pack is the largest in the same class (7.).8m²）；The heat dissipation and heat insulation capacity is top in the industry (17 layers of high-voltage insulation protection).
In addition, under low temperature conditions, the battery life retention rate is higher in the same class, and the heating rate and charging speed of the air conditioner are faster in the same level (Xiaomi high-efficiency dual-mode heat pump air conditioner). Next year, Xiaomi Auto will challenge the king of winter electric vehicles.
Xiaomi large die-casting is more interesting. Tesla's Shanghai factory uses 6,000 tons of large die casting, the just-completed American factory uses 9,000 tons of die casting machines, and Xiaomi's large die casting is just 100 tons more than 9,100 tons - seriously suspecting that Tesla has an "inner ghost".
I also accidentally wiped Huawei, and when I asked the M9 to advertise "the best within 10 million", I mentioned 9,000 tons of integrated die-casting.
The core of Xiaomi's large die-casting is Xiaomi's self-developed titan alloy. Lei Jun takes materials as a guideline, which is deeply influenced by Musk. He once said that global car companies are doing integration, and only Tesla is making materials, so it has made a large die-casting that can not only greatly reduce costs, but also improve the structural safety of vehicles. Judging from the trend, large die-casting will become another competitive focus for powerful car companies.
Right kick Porsche
Since Lei Jun has taken a preventive shot in advance: to make a dream car comparable to Tesla Porsche, the first car must pay tribute to the "benchmark of the times", and the design must stand the test of time, you don't have to question the coincidence of Xiaomi Su7 in the exterior design.
What's more, Xiaomi Su7 is really good-looking, and the proportions and surfaces are all in place. There are also family-oriented design elements, such as waterdrop headlights that are lit up in a meter shape, halo taillights, an electric rear wing with adjustable angles (obtained a utility model patent), frameless waterdrop mirrors, semi-hidden door handles, and ripple feature lines. The overhead lidar is made pebbly, which is a cool design.
It's just that Porsche was greeted a little miserably. Compared with Xiaomi SU7 Max, several performance data of TAYCA Turbo have been pulled: SU7 drag coefficient 0.195cd, taycan is about 022cd,If the number is not false,The number of Xiaomi su7 in the production car has the lowest wind resistance;su7 zero hundred acceleration 2In 78 seconds, it accelerates from 0 to 200km in 10 seconds67 seconds, Taycan 000 acceleration in 3 seconds;The SU7 has a top speed of 265 km h, and the Taycan has a top speed of 250 km h. As for the range, it is not in the same class, the SU7MAX uses a 101-degree CATL Kirin battery, and the CLTC has a range of 800km, while the Taycan is only 527km.
Not only for comparison, Lei Jun also inserted a self-consistent advertisement - Chris Bangor, the former design director of BMW Group, praised the Xiaomi SU7 as a car that is not over-designed, everything is just right, and it is great to drive.
How much does the performance of the su7max dare not hit the keyboard casually, but the control configuration is really high, and all of them are proud. The chassis structure is a front double wishbone rear multi-link, equipped with air suspension, 4-piston Brembo calipers, and a power adaptive system, which can adjust the tail angle in real time, the opening and closing degree of the active air intake grille, CDC shock absorption, and active side wing support according to road conditions. Offering up to 18 driving modes – one less seems to be in line with the Xiaomi Su7's high-performance C-segment car.
There is a war with Huawei
It's not realistic to punch Tesla, but the Xiaomi ecosystem is visible to the naked eye. According to Lei Jun, with the listing of Xiaomi cars, Xiaomi's "people, cars, and home ecology" closed-loop has been formed. To add, in the world of the Internet, closed-loop is the best business model, and fertilizer and water do not flow into the fields of outsiders.
Xiaomi has been engaged in consumer electronics for 13 years and has more than 200 consumer electronics categories, the largest number of categories in the world. Among them, the global market share of the mobile phone category ranks third. In 2010, Xiaomi began to make mobile phone operating systems, and up to now, it has evolved through 6 generations.
Based on the Android system, the surging OS operating system that took seven years of research and development is the soul of Xiaomi's whole ecology, Lei Jun called it "Xiaomi's epoch-making milestone", and the advantages can be summarized into several points: First, the pad is directly moved to the car, no need to learn to cook;Second, the performance is stable, the running speed is fast (there is also the function of the 8295 chip), and the boot time is 1In 49 seconds, it only takes 3 minutes for the cockpit system to be fully upgraded, and 30 minutes for the whole car to be upgradedThird, it has a strong ecosystem, Xiaomi tablet ecology and Mijia devices are inductively on the car, and the mobile phone application is pinned to the native application of the car machine in secondsFourth, strong expansibility, based on Carlot, the two expansion screens in the rear row can be used as the original car machine, and the four sides of the central control ecological screen and the back of the seat support hardware ecological expansion, such as inserting a keyboard under the central control screen, and supporting ipad to get on the car.
Speaking of intelligent driving, Lei Jun said that "in 2024, Xiaomi NGP will land in 100 cities, and Xiaomi intelligent driving will enter the first echelon", which is polite and decent, after all, Huawei's king status of intelligent driving has been deeply rooted in the hearts of the people.
But at the same time, he released the Xiaomi su7 night high-end city pilot test full 0 takeover, narrow mechanical garage automatic parking**. Several key points are drawn: First, to meet the perception needs of different scenes, zoom BEV technology, parking can be seen more clearly, urban areas can be seen wider, and high-speed can be seen farther;Second, the super-resolution occupies the network technology, and the super-resolution vector algorithm is added to identify obstacles more accurately3. The large road model generates the road topology effect comparable to the high-precision map in real time, and accurately generates the driving guidance line, that is, the intelligent driving without a mapFourth, the end-to-end perception decision-making model is self-developed by Xiaomi and applied to a production vehicle for the first time in the world, and its underlying logic is the two-in-one perception and decision-making.
Although Lei Jun's statement is subtle, the battle between Xiaomi and Huawei on the new track is inevitable, and tearing each other apart in the air may become the norm.
Finally, let's talk about it
Lei Jun's last ten minutes of speech was very emotional:
There is no shortcut to the century-old track, starting from the underlying core technology, ten times the investment, and seriously building a good car;Cheer for the forgers and walk with the elites of the times;No matter how many grand narratives there are in this era, there is a surging dream in everyone's heart;Self-confidence in life is always broad, and continuous forward achievement is the best reward for life."
Lei Jun's ability to tell stories is really strong, and it is easy for a 54-year-old successful person to tell you about his second venture. But the more fierce and uneasy it is, the more powerful it is, the strength of building a car is not about feelings, and it is not emotional, whether Lei Jun can hold it up, and it ultimately depends on how many "firsts" and "only" Xiaomi Su7 can achieve?How many elites of the times can be held?
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