Lei Jun, founder, chairman of the board of directors and CEO of Xiaomi Group, conducted a live broadcast and talked about the relevant topics of Xiaomi's car manufacturing with Han Lu, a car V. In the live broadcast, Lei Jun answered questions about Xiaomi Auto's brand, pricing, models, technology, etc., and also responded to the eager concerns of netizens.
Among them, the most interesting is the pricing issue of Xiaomi cars. Previously, some netizens broke the news on Weibo that the price of Xiaomi cars will be 1490,000 yuan, which sparked widespread discussion and speculation. In this regard, Lei Jun denied it in the live broadcast, saying that it is impossible for Xiaomi cars to sell 1490,000 yuan, but to be a million-level smart electric car to compete with Tesla, Weilai and other brands.
Lei Jun said that the pricing range of Xiaomi cars is likely to be between 100,000 yuan and 300,000 yuan, but not less than 1490,000 yuan, because the positioning of Xiaomi cars is mid-to-high-end, to make products whose quality and experience are comparable to those of million-level electric vehicles. He said that the first battle of Xiaomi cars is a decisive battle, and the first model must represent the cutting-edge technology and cutting-edge level at the time of launch, and cannot be a low-end cheap car.
Lei Jun also revealed that the brand of Xiaomi car has not yet been finalized, and it is still being discussed internally, and it may use Xiaomi's logo, or it may restart a new brand. He said that the brand of Xiaomi cars should be in line with the concept and spirit of Xiaomi, the vitality and innovation of young people, and the international vision and influence.
As for the model of Xiaomi Auto, Lei Jun said that it is currently choosing between a sedan and an SUV, and there is no final decision yet. He said that the models of Xiaomi cars should meet the needs and trends of the market, have high cost performance and competitiveness, and have strong characteristics of intelligence and electrification.
Lei Jun also talked about the technical aspects of Xiaomi cars, he said, Xiaomi cars will adopt a full-stack self-developed approach, from the underlying hardware, software, chips, to the upper operating system, human-computer interaction, cloud services, all of which must have Xiaomi's core technology and innovation. He said that the technology of Xiaomi cars should have the characteristics and advantages of Xiaomi, the intelligent ecology and user experience of Xiaomi, and the quality and service of Xiaomi.
Lei Jun also said that Xiaomi Auto will focus on autonomous driving technology, and he believes that autonomous driving is the decisive point of smart electric vehicles, and it is also the core competitiveness of Xiaomi Auto. He said that Xiaomi's autonomous driving technology has entered the testing stage, and the goal is to enter the first camp of the autonomous driving industry in 2024.
Lei Jun said that Xiaomi's car building was the last business in his life and the most important decision in Xiaomi's history. He said that Xiaomi has many natural advantages in making cars, as well as many challenges and difficulties, but Xiaomi has the confidence and determination to make a smart electric car that satisfies users and amazes the world.