The 4th Convention and Exhibition 3 New Exhibition Concurrent ActivitiesBoutique lectures
7 sessions, each 45 minutes free of charge.
The core competitiveness of a conference services company--Meng Zhen, General Manager of Wuxi Zhenhe Business Information ConsultingWhat are the core competencies of a conference services company? Have you really thought of all the details? Is service really an unconditional compromise? Customer, how can we love? Team, how to divide functions? Which is more important, partner, favor or professionalism?
Use Douyin to recruit, invite, and sell tickets--Li Bowen, CEO of Beijing Xuexing Culture Communication, Secretary-General of the New Marketing Committee of China Convention and Exhibition Economic Research AssociationDouyin advertising has been played for several years, are there any new tricks? Can the stream be recruited? Can I automatically add WeChat? Can I sell tickets? Can Douyin automatically adjust its advertising strategy? Is it possible to advertise without spending money? Will the quick cut and big-character poster advertisements be restricted in the future, and they can't spend money? Can you get influencers to give publicity? Can't exhibition companies themselves shoot and operate Douyin? Do you have to play Tik Tok Matrix?
There are x x people you don't know about the risks and intellectual property rights of live streaming--Ji Zhang, Founder and CEO of Jixiang Imaging
Where is the boundary of portrait rights? Image recording of public relations and exhibition activities is indispensable, how to avoid the risk of portrait rights? The conference you paid for, the photographer you paid for, ** is yours? Have you ever received a letter from a copyright lawyer? How to avoid copyright hard-hit areas (**fonts,**unintentional infringement?) Have you ever heard of the "Judge of Photography"? How can I avoid encountering a photography judge? After the live broadcast ends, the album can be changed at will, and even a negative watermark can be added, did you know?
Why is it recommended that the owner of the exhibition company make a personal IP?
--Li Siyi, Marketing Director of Zhihai Wangchao Communication Group, Internet celebrity sales trainer (700,000 fans on the whole network), founder of Sales Home, and contracted teacher of Boshang
An aspiring young man does Douyin live broadcast almost every day, for two consecutive years, what does the report card look like? Is it too late to do Douyin now? What should be the first step for exhibition people to do Douyin? How should exhibitors position the content of Douyin? How much does it really cost to do TikTok? How much can Douyin help me make?
How to plan and operate city events, science and technology innovation festivals, and festivals?
--Zhang Long, General Manager of Shandong Zhihai Wangchao Convention & Exhibition & Communication Agency, Chairman of Siyuan Cultural Tourism Industry Development
How to create a city's characteristic IP business card through city events? City Events Festival 4How is 0 defined? How to upgrade and iterate traditional festivals? As the creator of the IP of urban events, how does Siyuan Cultural Tourism use urban events and festivals 4The 0 model has successfully created many urban festival IPs, helping industrial upgrading and development, and achieving new business cards with urban characteristics?
SMS reach, SMS marketing, and private domain building
--Zhou Yuzi, General Manager of Shanghai Tonggao Information Technology, Deputy Director of the Digital Exhibition Working Committee of China Convention and Exhibition Economy Research Association
How to use traditional marketing tools to divert traffic to the private domain and achieve traffic compounding? How to achieve the accuracy and real-time performance of SMS marketing? How to integrate the combination and advantages of traditional marketing tools and new marketing tools? Is it still necessary to invest in traditional marketing tools in the digital age? How to use new marketing to provide more brand awareness and user credibility to traditional marketing tools?
Xiaohongshu's starting number and operation gameplay
--Chu Xin, Xiaohongshu incubation escort runner, Chu Xin trueth salon manager
Why do you want to do Xiaohongshu? How to do a good job in Xiaohongshu operation? How to start a novice to make Xiaohongshu? What pitfalls should be avoided during operation? Is there a standard or benchmark that I can refer to? How do I switch from a public domain to a private domain? How to reach the target group better and more effectively? What are some cheats to share?
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