Ali's first action after 4 years of retreat turned out to be frozen foodWhat is the intention?
Jack Ma's big move: create Ma's kitchen.
Jack Ma recently created Jack Ma's kitchen and launched a series"Pre-packaged foods"。The move has attracted a lot of attention and skepticism, because Jack Ma has been in seclusion for four years since stepping down as CEO of Alibaba, and now his first step back into the world is to make frozen food. But it's not that simple. In fact, Jack Ma has been quietly preparing for several years"Great health"Revolution. In the world's agricultural powerhouses such as the Netherlands and Spain, Jack Ma not only delved into agricultural technology, but also established a marine technology company specializing in aquaculture. Today, by investing in the creation of Mars Kitchen, it can be seen that his in-depth understanding of the layout of the health food sector has been taken to the extreme.
The true intention of Mars Kitchen: to enter the health food industry.
Pre-made dishes seem to be the popular route at the moment, but Ma Yun is not blindly chasing market hotspots to enter this industry. The prefabricated food industry has been booming in recent years, and the scale of the national prefabricated food industry reached 419.6 billion yuan last year, and more than 1,640 related enterprises were added in the first half of this year alone. Even Gree Electric has begun to get involved in this field. Therefore, it is normal for Jack Ma to set foot in the prepared meal industry for the first time after establishing Jack Ma's kitchen, which is misunderstood by the outside world. However, Jack Ma's former assistant Chen Wei quickly released a message to clarify this statement, saying that Jack Ma's kitchen is not preparing pre-made dishes. As for what exactly is done, there is no clear statement yet. However, judging from the official response of Ma Yun's kitchen, its purpose is to create a ** kitchen integrating procurement, processing and distribution. To put it simply, Jack Ma's kitchen wants to bring fresh ingredients"First hand"Delivered directly to the consumer, rather than a pre-made dish in the traditional sense. This approach seems to be healthier, and Alibaba's existing industry can support this idea. Jack Ma's true intentions to enter the health food sector are emerging.
Healthy Eating Boom: The healthy winds continue to blow.
In recent years, there has been an increased focus on health. The food industry has also responded to consumer demand with practical and healthy products. Although the cooking industry has achieved a good market response in a short period of time, it has not formed a standardized brand. This is due to the integrity of the prefabricated vegetable industry chain hindering the development of the industry, involving upstream food ingredients, midstream processing and manufacturing, and cold chain logistics and transportation. The current prefabricated vegetable market often only involves some of these links, and cannot achieve systematic and standardized production and sales. In this context, healthy pre-made dishes have become a real opportunity.
The reason why Jack Ma invested in the health food field was not to blindly chase market hotspots, but to see the potential of this opportunity. In recent years, Jack Ma has repeatedly mentioned domestic food safety issues, showing great concern for the agriculture and food industry. The No. 8 Marine Technology Company he invested in controls the upstream food chain, while Alibaba's Cainiao Cold Chain Transportation, Hema Fresh and other companies provide midstream processing and distribution capabilities. Through the creation of Jack Ma's kitchen, Jack Ma realized the blueprint of the whole industrial chain of prefabricated vegetables and created a complete chain of prefabricated vegetable factories.
The business landscape of Mars' Kitchen: the final piece of the puzzle for healthy eating.
Judging from his previous work, Jack Ma's interest in the food industry goes far beyond preparing for the food market. Last year, he travelled to the Netherlands and Spain to conduct research on livestock and fisheriesThis year, he continues his research in agriculture and food production as a visiting professor at the University of Tokyo. He founded Yili No. 8 Marine Technology Co., Ltd., which controls the upstream food chain, while companies such as Cainiao Cold Chain Transportation and Hema Fresh provide midstream processing and distribution capabilities. The Mars Kitchen is the last piece of the puzzle in this business map, enabling the entire health food industry chain to be fully established.
Jack Ma's vision is to make healthy food accessible to people. He has predicted that China's next richest man will be the richest man in the health sector, and has invested heavily in the food industry in recent years. On China's rich list, there have been many successful billionaires in the health field, such as the current richest man who invested in biomedical companies as the core, and the previous richest man invested in ancient technology and achieved great success. As people's health consciousness awakens, they are also willing to pay for their health. Consumers will embrace the prepared food industry's convenience while ensuring food safety and health.
In short, Jack Ma created"Ma's kitchen", launch a series"Pre-packaged foods", not simply entering the prepared food market. His goal is to enter the field of health food, establish a complete industrial chain, provide healthy and practical food, and meet the health needs of consumers. Pre-made dishes are just one part of Jack Ma's kitchen's business landscape, and his plans are far more complex and in-depth than one might think. Healthy food is what Jack Ma really focuses on.