2023 is a year full of challenges and opportunities for Dongfeng Fengshen. In this year, Dongfeng Fengshen and young users have witnessed the growth and transformation of the brand together.
In 2023, Dongfeng Fengshen will accelerate the pace of new energy transformation and launch the "Haohan DH-i", the "strongest electric hybrid SUV in China", with its core hybrid technology, bringing a better travel life scene to the majority of users. This year is a year when Dongfeng Fengshen and the majority of users are closer and closer, and they coexist, win-win and grow together. At the end of the year, by reviewing the wonderful moments of the year, we can feel the youth, confidence and vigor of Dongfeng Fengshen.
Mach electric hybrid "hybrid" is powerful and takes the lead
In terms of technology, Dongfeng Fengshen constantly breaks through itself and challenges the limit. As the main force of Dongfeng's own passenger car brand, Dongfeng Fengshen is the first to equip its models with Dongfeng's leading technologies, and on the basis of the empowerment of Mach electric hybrid DH-i hybrid technology, it is further boosting technical confidence, product confidence, brand confidence and value confidence
Leading the industry trend and breaking through the technical bottleneck. On February 7, 2023, Dongfeng Company took the lead in developing a new generation of Mach hybrid special engine, with a 45The highest effective thermal efficiency of 18% has reached the highest level in the industry, and it has once again obtained the authoritative certification of "Energy Efficiency Star" of China Automotive Research Institute, becoming the first hybrid gasoline engine in China's automotive industry with thermal efficiency certification exceeding 45%. The new generation of Mach Power's engine further empowers Dongfeng Fengshen products and brands with higher power, better economy, higher reliability and better NVH.
Crowned with honor, extraordinary achievement. With its excellent performance and technical advantages, the Mach electric hybrid DH-i hybrid system equipped with Dongfeng Fengshen Haohan won the 2023 "China Heart" Top Ten Engine and Hybrid System Award with excellent performance. Previously, in the Hall of Honor of the Top Ten Engines of "China Heart", Dongfeng Mach Power has been on the list many times.
Conquer the arctic cold and show your hardcore strength. In order to verify the reliability and performance of the product, Dongfeng Fengshen conducted the Haohan extreme cold test in Heihe City, Heilongjiang Province, in the extremely cold realm of -40. Thanks to the powerful Dongfeng Mach electric hybrid DH-i hybrid system, the champion team's chassis tuning and other advanced technologies, Haohan has passed various rigorous test subjects to demonstrate the excellent reliability of the "super electric hybrid" technology in extremely cold environments.
Glory on the track, winning the CEC annual championship. On December 3, 2023, in the finale of the just-concluded 2023 CEC China Automobile Endurance Championship, the Dongfeng Fengshen Yixuan family car relied on Dongfeng Mach power technology and excellent championship chassis stability, and finally won the annual championship glory at the Chengdu final station after winning 3 consecutive sub-station championships. Previously, Yixuan Racing became the only self-owned brand car that won the annual championship for three consecutive years in the CCTC field.
Adhere to the "younger" product route and create "explosive models".
In terms of product creation, Dongfeng Fengshen continues to deepen product innovation, on the one hand, it accelerates the deepening of the "younger" strategy of products, and focuses on the direction of "styling, power, and intelligence" to build the Yixuan family, Haohan DH-i, and Haoji models into popular models. At the same time, Dongfeng Fengshen has achieved remarkable results in cross-border cooperation, and has jointly created a series of eye-catching activities such as Yixuan's entry into the Beijing Automobile Museum and Haohan's cooperation with China Aerospace to enhance its brand influence by working hand in hand with powerful partners in different fields.
Young people's "wealth creation car" Yixuan GS Mach version of wealth creation is listed. In March 2023, the Dongfeng Fengshen Yixuan GS Mach Edition was officially launched, specially creating a new car launch conference that was both novel, fun and more topical. At the press conference, the new car inspector "Crazy Brother Yang" partnered with the national table tennis champions to show off their skills, using the large practical space of the Yixuan GS Mach version to create a trunk market integrating trends and functions, and carried out a crazy and real product test on the new car.
Dongfeng Fengshen Haoji & Yixuan MAX Phantom Night Black new car color on the market. Power technology continues to empower product charm, and new product releases boost market heat and confidence for brands. Dongfeng Fengshen Haoji & Yixuan MAX new car color fantasy night black shocking launch, with high-end performance experience and superior product advantages, more young users to provide more personalized choices, the two new cars for more young customers to open a beautiful new life of people and cars.
Cross-border cooperation to explore the mysteries of the universe. On July 20, 2023, the Kuaizhou-1A solid launch vehicle named "Kuaizhou Haohan" was ignited and launched at the Jiuquan Satellite Launch Center. The 07-10 satellites of the Tianmu-1 meteorological constellation were put into the predetermined orbit in the form of "one arrow and four satellites", and the launch was a complete success. The reason why it is named "Kuaizhou Haohan" originates from a cross-border cooperation between the Dongfeng Fengshen brand under Dongfeng Motor, a "national car-making team", and Chinese aerospace enterprises, so that the stars and the sea and the universe galaxy are shining with the name of Haohan.
CTCC "Triple Crown" Yixuan entered the Beijing Automobile Museum, and the new Yixuan "Champion Edition" was launched. In order to pay tribute to and present the 70th anniversary of China's first generation, on June 2, 2023, the Yixuan racing car under the Dongfeng Fengshen brand that has participated in the CTCC China Automobile Venue Professional League for many times and has won the annual championship for three consecutive years was donated to the Beijing Automobile Museum. So far, Yixuan has become the CTCC's racing car in the Beijing Automobile Museum. There is also a Dongfeng Mach engine that represents China's advanced technological strength. The donation and inclusion of "one car and one machine" officially opened the strategic cooperation between Dongfeng Motor Group and Beijing Automobile Museum. Taking this as an opportunity, Dongfeng Fengshen launched the new Yixuan Champion Edition at the same time, with a total of two models, so that more young users can easily enjoy the high-end performance experience of the king of the track.
Transform to the new energy track and march to the new
In the face of the vigorous development of the new energy vehicle market, Dongfeng Fengshen actively deploys in the field of electrification. Through the launch of a series of blockbuster products and the R&D and application of new energy technologies, the brand has taken a solid step on the road of electrification transformation.
Electrification transformation, starting a new energy journey. On April 18, 2023, at the 20th Shanghai International Exhibition, Dongfeng Fengshen, as the main force of Dongfeng's independent new energy transformation, fully opened a new chapter in the transformation and development of electrification. By launching more high-quality electric vehicles and increasing the research and development of new energy technologies, Dongfeng Fengshen is committed to bringing users a more intelligent and environmentally friendly travel experience.
As the first model of Dongfeng Fengshen's new energy transformation, Dongfeng Fengshen has launched a blockbuster product Haohan DH-i. Equipped with advanced core hybrid technology, this model is the best in the market. Since its launch, Haohan DH-i has successively won the first place in independent hybrid (HEV) sales, and has been ranked TOP1 on the list of self-owned brand SUVs of Autohome and Yiche, becoming a benchmark model in the hybrid market.
At the same time, at the end of the year, Dongfeng Fengshen held a warm and passionate Haohan DH-i core ** test drive meeting in Wanning, Hainan. At the test drive meeting, Dongfeng Fengshen made its debut the Haohan DH-i flagship model. The Haohan Space E-sports Edition, which debuted at the Guangzhou Auto Show, made a stunning debut again, attracting the attention and heated discussions of many people.
Connect with the user's heart and hand, and adhere to the C-position service
In 2023, Dongfeng Fengshen has established a closer connection with the majority of young users. By engaging with young users face-to-face, brands gain a deeper understanding of their needs and expectations, allowing them to launch products and services that are more in line with their tastes and values. This heart-to-hand relationship not only allows young users to have a deeper emotional identity with Dongfeng Fengshen, but also promotes the sustainable development of the brand in the market.
The Hunting Bend Experience Camp held a fan session, and Dongfeng Fengshen will pet fans to the end. Dongfeng Fengshen also held a number of special fan activities of the "Yixuan Family Hunting Experience Camp" this year, inviting users from all over the country to arrive at the site of each sub-station. The Yixuan family's tidal model made a domineering appearance, inheriting the characteristics of the Yixuan family's vehicles on the track, further extending the track gene to the outside of the track, and making motorsports accessible. In the closing battle of CEC Chengdu Station, users drove the Yixuan family model in the style of tide racing to hunt the cornering track, feel the passion of the international track, and experience the ultimate performance and charm of the champion car.
In order to meet the diverse needs of users and conform to the trend of personalized and diversified tidal reform, Dongfeng Fengshen took advantage of the momentum of winning the championship to grandly launch the "tidal reform +" plan to all fans. In the future, Dongfeng Fengshen will practice the "tide reform +" plan, so that everyone with a dream of the track can feel the passion and happiness brought by racing, so that every Dongfeng Fengshen car friend can feel the glory and pride of the champion.
The sea, land and air amphibious "mix" is out of the circle, and Haohan DH-i pet fans are continuous. On October 28, 2023, Dongfeng Fengshen held the Haohan Fan Festival in Wuhan, Hubei Province with the theme of "Mixing Strong, Haohan River City Meets Bosom Friends". The special event of "Sea, Land and Air Conspicuous Bag" is wonderful, and Dongfeng Fengshen sincerely spoils fans, especially for the majority of "Hao" friends to harvest unexpected surprises and mix up the new boundary of the life circle. Fengshen car owners are not only full of confidence in excellent product quality, but also full of trust in the concept of Fengshen brand embracing customers!
C-position service cares for every user. Dongfeng Fengshen's service spirit is also reflected in social responsibility, and every customer who needs help and care is the object of Dongfeng Fengshen's service. In August 2023, when Typhoon Doksuri landed in a southern coastal city, causing serious disasters, Dongfeng Fengshen immediately launched the special service action of "Flood Ruthlessness and Love", arranged staff to provide door-to-door service, and sent rice, oil, mineral water and other living support materials to more than 150 customers in the affected areas, and did their best to help customers tide over the difficulties.
In December 2023, Dongfeng Fengshen closely contacted the service outlets in Gansu, Qinghai and Xinjiang, and organized and contacted 3,678 Fengshen users in the affected areas, conducted a detailed survey of the disaster situation, and immediately touched and discharged 151 disaster-related users, and insisted on contacting 7 of them until they were contacted. Dongfeng Fengshen also set up a temporary service point in the Jishi Mountain area of Linxia, Gansu Province to provide disaster relief servicesFor the vast and sparsely populated Xinjiang region, a three-day door-to-door service and condolences will be implementedCarry out condolences and provide free vehicle maintenance for disaster-related users in Qinghai, care for users in the disaster area, hand in hand, and be strong together.
Looking back on 2023, Dongfeng Fengshen will continue to provide intimate services for more users and create excellent value. At the same time, Dongfeng Fengshen has taken a solid step on the road of transformation of the new energy track.