On January 5th, it coincided with the first anniversary of the launch of the Yangwang brand, in which Yangwang quickly completed the whole process of brand release, technology release, landing and delivery of mass production models, and channel construction. In December 2023, Yangwang's first model, Yangwang U8 Luxury Edition, sold 1,593 units, helping Yangwang to become the first echelon of high-end brands that were previously only occupied by foreign brands. Looking back at the time node of the first anniversary, Yangwang has not only completed the high-end expansion with mature disruptive technology, but also formed a joint force through products, brands and services, and has made solid progress.
Relying on mature and disruptive technology, we have the confidence to move towards high-end
As a high-end brand built on the ultimate technology, the birth of Yangwang is inseparable from the four-motor technology dream that BYD Group has always adhered to in the past 20 years. A brand and technology conference of "Dare to Cross the Galaxy", Yangwang showed its industry-disruptive core technology "Yi Sifang" to the public for the first time, and simultaneously unveiled the million-level new energy hard-core off-road U8 and the million-level pure electric performance supercar U9. At a time when China's new energy vehicle production and sales, technology patents, and parts are at the forefront of the world, high-end sectors are indispensable to become a real new energy vehicle power. The birth of Yangwang coincided, and its emergence once again injected the confidence and upward anchor point of technology into Chinese automobiles.
Speaking with strength" is the key to a brand to gain a foothold in the new energy market in the big waves, and in this year, every technology debut that looks up to it has made the industry and beyond. As a "golden key" to provide users with the ultimate safety, it can achieve precise control of the four-wheel dynamics of the vehicle with the help of the four-motor independent vector control technology, breaking the imagination space of the traditional car in one fell swoop and creating a new automotive safety technology system. Immediately afterwards, Yun Yuan was born, looking up to the U8 for the first time to take the world's first new energy off-road vehicle exclusive intelligent hydraulic body control system - Yun Yuan-P, with Yi Sifang, through horizontal-vertical-vertical coordination, the first in the industry to achieve 3-way 6 degrees of freedom body control, both urban comfortable driving and off-road crossing ability, creating a new peak of hard off-road experience. With the blessing of the Yunlin-X, the U9 shows the essence of fully active body control technology, which can achieve high-end functions such as "0" roll, "0" pitch, three-wheel driving, vehicle dancing and jumping on the spot, representing the highest level of global body control system.
At the Shanghai Auto Show in the middle of the year, the Yangwang architecture was released, covering the six core technologies of Yi Sifang, Yun Yuan, blade battery, super body, intelligent cockpit, and intelligent driving assistance, and the technical architecture of Yangwang was interpreted for the first time. At the Guangzhou Auto Show at the end of the year, looking up to the Yi Sifang concept car made a stunning debut, which does not rely on traditional mechanical mechanisms to achieve braking and steering, and through the three-in-one technology of drive, braking and steering, the strong vehicle-level safety redundancy capabilities brought by Yi Sifang are fully displayed, and the car safety is pushed to a new height. At the same time, the Yangwang supercar platform was also released for the first time, which brought four new changes in performance, aerodynamics, safety and cockpit, allowing Yangwang U9 to rewrite the driving experience of the supercar in an all-round way, and once again full of expectations.
From products to services, look forward to high-end steady progress
According to the technical guidance, the Yangwang U8 luxury version was officially launched on September 20, 2023, and quickly completed the production line in the fourth quarter, and has been delivered in batches. It is worth mentioning that Yangwang not only has excellent technology, but also has strict requirements for product quality. From the user's point of view, the durability performance, off-road reliability, environmental adaptability & odor VOC, and EMC reliability of the U8 have been tested and verified in an all-round and in-depth manner. During the test, Yangwang customized the plateau test road in Ali's uninhabited area, and used the world's first 24-channel active suspension road simulation test technology to improve the quality of the vehicle as much as possible with rounds and types of work that exceeded the general test level in the industry, adding another note to the high-end.
The second model of Yangwang U9 was also unveiled at major auto shows, and the Guangzhou Auto Show announced for the first time a strong horsepower of more than 1,300 horsepower, reaching 1The instantaneous maximum lateral acceleration of 7g and the understeering linear region reach 072° g and other hardcore parameters, and showed the public a very high-tech and sporty cockpit. In 2024, the launch of the U9 is just around the corner, which is bound to allow more users to experience the ultimate supercar performance and racing culture.
As a high-end brand that spans millions of levels, it also pays attention to the empowerment of users' luxury experience. In addition to products and technology, within a year, Yangwang quickly built a direct sales system, laid out stores, and established a high-quality sales and service team. At the end of September 2023, the first store in the country opened in Shanghai, and since then, its directly-operated stores have quickly landed in key cities in the five major regions of east, south, west, north and southeast, covering and radiating first-tier and new first-tier cities. With the full start of the delivery of the U8 luxury version, in December 2023, Yangwang held collective delivery activities in Shanghai, Nanning, Guangzhou, Ningbo, Tianjin, Changsha and other cities. Taking the road of co-construction with users and continuously upgrading products and services is the firm direction of looking forward on the road of high-end.
Starting with the impressive report card of the delivery of the U8 luxury version, Yangwang once again proved its strength on behalf of Chinese automobiles in the million-level high-end market. Looking back on the brand process of the past year, every step forward is a superposition of the previous accumulation, and then glows with dazzling light. Entering 2024, with the return of blockbuster models such as Yangwang U9 and disruptive technologies, Yangwang will continue to shine on the high-end stage and march towards the sea of stars.