In 2022, in the emerging new energy vehicle market, BYD won the global sales championship with 1.86 million sales. In 2023, as the trend of new energy vehicles swept the world, China's automobile exports surpassed Japan for the first time and jumped to the first place. In the new track, "Made in China" has realized lane change and overtaking. 2023 can be called: the first year of China's new energy vehicles.
According to the data of the Passenger Association, the sales volume of independent brands in the first half of 2023 will reach 59860,000 units, an increase of 22 over the same period last year4%, with a market share of 531%, which is the first time that China's independent passenger car sales have exceeded that of a joint venture brand. Among them, the new energy wholesale was 3.53 million units, a year-on-year increase of 44%, and the new energy leader BYD surpassed the North and South Volkswagen for the first time, and new energy has undoubtedly become a new bright spot in the automobile market.
In November, the market share of independent brands jumped to 597%, a year-on-year increase of 46 percentage points. The penetration rate of new energy reached 377%, a year-on-year increase of 17 percentage points. The penetration rate of self-owned brand new energy vehicles reached 526%。It is foreseeable that this year's annual sales of independent brands will surpass that of joint venture cars for the first time, changing the situation that foreign auto brands have long monopolized the dominant position of Chinese automobiles.
The steady growth of the new energy market and export market has brought about the strong rise of China's independent brands. In November, BYD's monthly sales of passenger cars exceeded 300,000 again, a year-on-year increase of 311%。The cumulative sales volume for the year reached 26720,000 units, nearly 9% of the annual sales target has been completed. There is a high probability that it will continue to be the global sales champion of new energy.
As the world's first car company to stop selling fuel vehicles and have new energy core technologies and a complete industrial chain, BYD has been deeply engaged in the field of new energy for 20 years, and has core technologies in the new energy industry chain such as blade batteries, DM-I, DM-P, e-platform, CTB, Yunlin, Yi Sifang, and DMO. The industry-leading technology undoubtedly provides strong support for BYD's continued leading sales.
Beyond the extreme, unprecedented"In November, BYD's million-level new energy off-road vehicle looked up to the first batch of production cars of the U8 luxury version officially rolled off the assembly line;"Born strong, electric dare to take responsibility" positioning professional, personalized new track formula Leopard brand's first model, Leopard 5 officially launched. This also marks that the BYD brand has completed the key layout of "from home to luxury, from mass to personalization". The multi-brand development strategy is beginning to take shape.
In the world for the world" continues to cultivate overseas, BYD's passenger car overseas strategy has also borne fruitful results in the second half of the year. In November, sales exceeded 30,629 units, a year-on-year increase of 1487%。From January to November, BYD's overseas cumulative sales exceeded 2070,000 units, and in 2022, the annual figure will only be 5590,000 units. Overseas is increasingly becoming BYD's main battlefield.
BYD, which has a forward-looking layout in terms of technology, brand and market, has taken the lead. There is reason to believe that BYD, which has worked hard to improve its internal skills, will continue to lead in the coming 2024 and contribute China's strength to the green recovery of the global economy.