From the beginning of the year's "** war" to stir up the market in the first quarter of the sluggish sales, to the summer vacation car companies "get together" limited-time discounts to drive consumption, and then to the "Golden Nine and Silver Ten" to continue the trend of price reduction to boost the car market, this year's auto market out of the "first suppressed and then raised" growth curve. As China's automotive industry has begun to enter a stage of large-scale and globalized high-quality development, the new energy vehicle market and automobile exports have achieved outstanding performance.
Industry analysts believe that with the continuous effect of the policy, the auto show and the first activities continue to exert force, coupled with the final sprint of the last month of the enterprise, it is expected that the automobile market will continue to improve in December, and the annual car sales are expected to create a record high.
** The war is fought from the beginning of the year to the end of the year
When it comes to this year's auto market, "* war" has become a key word throughout the year. At the beginning of the year, when many car companies canceled the plan to raise prices due to new energy subsidies, Tesla, the leader of pure electric car companies, once again played the role of "butcher", and the two main models were sharply reduced by 2 to 30,000 yuan, stirring the new energy market and opening the prelude to this year's first war.
Entering March, a larger-scale battle was launched in the fuel vehicle market. Starting with the automobile subsidy of Hubei government and enterprises, a rare large-scale automobile war in recent years swept the country, according to incomplete statistics, more than 40 brands have joined, most of which are fuel vehicle brands. According to industry analysis, the price reduction is mainly to boost the sluggish auto market from January to February, and at the same time, some car companies or dealers also have the need to clear inventory in the face of the upcoming implementation of the "China VIB" new regulations.
However, the war lasted for nearly a month, but the effect was not as expected, and the price reduction intensified the wait-and-see sentiment of consumers, and many car companies did not increase their sales but declined. To this end, the China Automobile Association and other organizations have spoken out, calling on the market to return to normal order as soon as possible, ending this battle.
Subsequently, the auto market gradually returned to normal, and the market sales gradually strengthened from the downturn in the first quarter, but the small-scale ** war never stopped. Entering the summer, NIO, which had declared that it would "not reduce prices", cut the price of all models by 30,000 yuan to boost sales, and many car companies also followed the trend of reducing prices or launching limited-time preferential measures during the summer vacation.
Since then, during the "Golden Nine and Silver Ten" period, the trend of war has continued, and Tesla, BYD, Xiaopeng, SAIC Volkswagen and other car companies have launched preferential subsidies to boost the car market. After entering November, more car companies for the end of the year, once again increase the preferential efforts, BYD, ideal, Tesla, Leap and other car companies have different degrees of price reduction or subsidy discounts, this year's car market is also in this wave of ** out of the first depression and then rise curve.
At the end of the year, the phenomenon of "warping tail" reappeared
With the help of consumption waves such as the "Double 11" promotion, the auto market continued to heat up in November, and consumers' demand for car purchases was further released. According to the latest data from the China Association of Automobile Manufacturers, the national automobile sales reached 2.97 million in November, an increase of 4% month-on-month1%, a year-on-year increase of 274%, production and sales hit a new high in the same period of the month for three consecutive months. In the first 11 months of this year, the cumulative sales of automobiles in the country reached 2,69380,000 units, a year-on-year increase of 108%。
As China's new energy vehicle industry began to enter a stage of large-scale and globalized high-quality development, the new energy vehicle market once again hit a record high, with sales of 102 in November60,000 units, up 7% month-on-month3%, a year-on-year increase of 30%, and the market share reached 345%。In the first 11 months of this year, the cumulative sales of new energy vehicles reached 83040,000 units, a year-on-year increase of 367%, with a market share of 308%。
Automobile exports continued to lead the industry's growth, once again becoming a bright spot in the automotive market throughout the year. According to the data, automobile exports in November were 4820,000 units, a year-on-year increase of 463%。In the first 11 months of this year, 441 cars were exported20,000 units, a year-on-year increase of 584%, of which, SAIC Motor was 10 in a single monthExports of 80,000 units and a total of 970,000 units topped the list, and SAIC-GM also surpassed the 1 million vehicle export mark in July this year.
In fact, in recent years, SAIC-GM is constantly expanding its overseas territory with "intelligent manufacturing in China". In April 2020, Chevrolet Explorer was exported to Uzbekistan, opening the first vehicle export to Central Asian countries via the "Belt and Road" railway; In May 2022, Chevrolet's new Corvoz was exported to Mexico and the Caribbean for the first time, continuing to achieve new breakthroughs in the Central and North American regions.
Chen Shihua, deputy secretary-general of the China Automobile Association, believes that at present, China's economy has generally maintained a positive trend, there are many bright spots in key areas, and the demand for automobile consumption is also being released rapidly. "With the continuous emergence of policy effects, auto shows and first-class activities around the country continue to exert force, coupled with the final sprint of the last month of enterprises, it is expected that the automobile market will continue to improve in December, and the phenomenon of 'warping' at the end of the year will be reproduced. In his view, this year's automobile production and sales are expected to create a record high, exceed expectations to complete the annual goal, and achieve a successful conclusion.
New energy accelerates the penetration of hybrid out of the circle
At present, the transformation of automobiles to new energy has become a global consensus, and the Chinese market, which is at the forefront, is making great strides forward in the wave of actively embracing new changes. Since May this year, China's new energy vehicle market share has exceeded 30% for five consecutive months. According to some analysts in the automotive industry, market share is a key indicator, and once the market share of new energy vehicles exceeds 30%, it will have a huge market impact. Even the impact on fuel vehicles, from spare parts to technology research and development, will face a major reshuffle.
In the process of accelerating the penetration of new energy, as a transition product from fuel to pure electric, hybrid models, including plug-in hybrids and range extenders, have grown strongly this year, and popular models have been released frequently. In the view of Cui Dongshu, secretary general of the passenger association, although it is a transitional product, in the current pure electric models can not completely get rid of range anxiety, plug-in hybrid, range extender and other models can not only get rid of range anxiety through refueling, but also have the advantages of pure electric vehicles such as intelligence, and have won the favor of a group of consumers.
According to the data, in November, the sales of plug-in hybrid models reached 3090,000 units, an increase of 86 percent year-on-year9%；The sales volume of extended-range electric vehicles was 90,000, a year-on-year increase of 233%, and the growth rate was much higher than that of new energy vehicles in the month of 398% year-on-year growth.
Some brands have become beneficiaries of the hybrid trend in the past two years. Among them, BYD relies on pure electric and hybrid "two-wheel drive" to lead the new energy market, with sales of more than 300,000 units in November, more than three times the sales of Tesla, which ranks second in China. Benefiting from the increase in the popularity of range extenders, Li Auto has accelerated among new forces this year, and has achieved monthly sales of more than 40,000 units for two consecutive months. Also relying on the extended-range model "bottoming out**" is also the AITO Wenjie under Cialis, a brand with Huawei genes, through the launch of the extended-range model Wenjie M7, becoming a new upstart in the market in the fourth quarter, with sales approaching 20,000 units per month.