CES, or International Consumer Electronics Show, will be held in Las Vegas, USA, from January 9 to 12, 2024, under the theme "All Together."All on", the number of exhibitors will exceed 130,000, and the number of companies will exceed 4000+. These include technology giants such as Google, Amazon, Qualcomm, Sony, and Samsung, as well as vehicle and parts manufacturers such as Mercedes-Benz, Honda, Bosch, Hyundai, and Valeo.
Every CES show is a huge opportunity for tech companies to step up to the stage as a key innovator and make a big impact to set the tone for time to come.
Like the well-known digital satellite TV, OLED TV, and autonomous driving, the first launch was exhibited at CES, so CES has become the vane leading the development trend of consumer electronics technology and products in the world, so at CES 2024, what latest technological innovations may we see?And what about the latest automotive technology?
When it comes to automotive technology, we have to mention that with the rapid development of intelligent vehicles, automobiles have also changed from mechanical attributes.
Rapidly transformed into scientific and technological attributes, now the car on the market, has become a variety of technology products in one of the mobile digital space, more and more technology companies into the automotive track, so since 2016, car companies and the automotive industry chain are very important to participate in CES and appearance.
In 2024, there will be 712 exhibitors related to automotive and mobility technology in CES, accounting for about 17%. The number of Chinese exhibitors is 1,114, accounting for 26%, which is almost one-third, so China's manufacturing capacity is not covered.
Mercedes-Benz, Volkswagen, Hyundai Group and Vietnam's Vinfast will be showcasing its new MBUX virtual assistant, which uses Unity's high-resolution game engine graphics, and claims that the new design offers a "whole new visual dimension" to the "Hey Mercedes" voice assistant.
Hyundai will show off its flying car;Others are rarely introduced. There are even fewer Japanese automakers involved, and it is possible that Japanese automakers have been relatively cautious about new technologies.
In the auto parts chain, traditional giants basically participate, such as Bosch, Hyundai Mobis, Denso, Valeo, etc., among which Bosch will bring the use of artificial intelligence to solve key problems and deal with cyber security solutions, but it seems that ZF is missing.
However, in this CES exhibition, none of the Chinese cars participated in the name of the main engine factory, of course, the vehicle technology industry has Lotus in the name of the robot to participate in the exhibition, Xiaopeng to fly Huitian.
Intelligent driving, we are familiar with LiDAR technology, is active in CES is the protagonist of intelligent driving, such as Hesai Technology, Yijing Technology, Suteng Juchuang, Wanji, Yongli Laser Technology, etc., the main reason is that LiDAR still has a large market, and the application scenarios are very wide from automobiles to road infrastructure. With the volume can be better, so there is a certain market space in North America, and the lidar industry may still be able to raise funds from the North American or international markets.
CES 2024 can be said to fill the world with AI, and more importantly, we can see more Chinese companies going overseas. After every CES exhibition, we will feel that technology changes our lives, technology brings us new experiences, I wonder what kind of new way will open the door to a new world this year?