Since the beginning of this year, the domestic economy has generally shown a recovery trend, but real estate sales have not reached the expected level of popularity. Objectively speaking, the real estate industry still plays a pillar role in our economic development, and it may be difficult to be replaced in the short term.
The actual view of the project is for display only and is not a standard delivery. ）
But at the same time, we also have to think about a problem, the birth rate is declining, aging has become an urgent problem, so as a pillar industry of real estate development, is it also necessary to upgrade the industry, the future of the industry, and in the first place?
From the demand side, the past 30 years have been the fastest growing 30 years in China's urbanization process, and in these 30 years, a large number of people have migrated to cities, bringing huge demand. But objectively speaking, this kind of demand is basically just demand.
But what about now?After 30 years of rapid development of the real estate industry, how much space is there for just need?In fact, with the sharp decline in the birth rate and the aging of the population, the real estate industry has developed to the present, and like other industries, it is actually facing the challenge of industrial upgrading.
Schematic diagram, ** on the network).
One of the hot spots in the direction of the upgrading of the real estate industry may be the current cultural tourism real estate. The main feature of cultural tourism real estate, in fact, can be summed up as a comprehensive upgrade of existing demand. From the rigid needs of housing to the needs of people at a higher level. For example, the provision of quality content such as living environment, mental pleasure, physical health, etc., should be more comprehensive and focused.
At present, the domestic cultural tourism real estate market is developing in the two directions of specialization and quality, and the so-called characteristics are unique and difficult to replace the conditional attributes. The boutique is to combine this irreplaceability, in terms of quality and details, invest more resources and attention.
For example, Poly Group, a state-owned enterprise, has developed the project "China Putuo Free Sea" on Putuo Island, Zhoushan, Zhejiang. This is actually an attempt by large real estate companies to upgrade the real estate industry.
The actual view of the project is for display only and is not a standard delivery. ）
First of all, the location of Poly Zizai Sea is irreplaceable, taking into account both convenience and environment. As far as the city is concerned, Zhoushan is at the forefront of the Yangtze River Delta estuary, and this geographical advantage in economic development and residential environment is unique in the entire Yangtze River Delta region.
As one of the four famous Buddhist mountains, Putuo is the only one of them that has both mountains and seas. This characteristic, in terms of the whole country, has a typical scarcity. The location of Poly Zizai Sea is in Zhujiajian, the core area of Putuo resort tourism, 6 kilometers away from Putuo Island Airport, and it has direct flights with 16 cities in China. Now the highway network is connected, and it is convenient to get to and from by car. In addition, the Yongzhou high-speed railway is expected to be completed in 2028, which can be said to have efficiently taken into account the convenience of life and the comfort of living in terms of transportation.
Schematic diagram, ** on the network).
Poly Zizai Sea is close to Daqingshan National Park, surrounded by mountains and seas, and quiet in the middle of noisy. Washing away the lead is the sound of Sanskrit, and returning to the countryside is the waves of the pine. This tranquility of dwelling, the spiritual pleasure it brings, is a unique enjoyment. But as a cultural tourism project, it's much more than that.
Renderings, for illustration purposes only, not standard delivery. ）
Poly is free from the sea, and also has a water world theme park (under construction) and a mature commercial street supporting facilities. On the high-quality route, it can be said that we have approached the goal we are pursuing. As a hot tourist destination, the surrounding sea view rooms** have been as high as thousands per night, and it is difficult to find a room, which shows that the demand is strong.
Renderings, for illustration purposes only, not standard delivery. ）
In an environment with mountains and seas, and a tourist resort, creating such a project can be well met in terms of physical health, living environment, and spiritual needs. In addition, it is a brand of large central enterprises, and the development of this form of project is more advanced in terms of quality, which has broken through people's understanding of housing needs in the past to a certain extent.
In fact, with the continuous development of the country, people's requirements for the attributes of living itself are constantly changing, and the house itself is a piece of land with four walls, but the location of the house itself and the environment in which it is located bring people to meet their needs are different.
Under the general trend of population aging, people's requirements for health, living environment and quality of life will be higher and higher, in this context, the development of the real estate industry must follow the changes of the times, upgrade in the industry, to meet people's yearning for a better life.
From this point of view, perhaps cultural tourism real estate, health care real estate, and pension real estate may be a direction for the development and upgrading of the real estate industry in the future. Times are changing, people's needs are changing, but the yearning for a better life is unchanged.
This may be the eternal underlying logic and driving force of the times for economic development and industrial upgrading.